Jelena Beliard - Founder, BELLE CHASSE

Jelena Beliard is the founder of BELLE CHASSE, a brand transformation consultancy based in New York and Paris. She has one core obsession: clarity. After 25 years working with fashion and retail's most iconic brands — Victoria's Secret PINK, Vanessa Bruno, Maurices — she has learned that most brand problems are not creative problems, they are clarity problems. She finds what's off, what's misaligned, and what nobody is saying out loud. Then she fixes it. Jelena lives in New York City with her husband and daughter.In this episode, Tanya Windman talks with Jelena about trading corporate fashion for independence, what drove the decision, how she helps brands spot where their customer experience falls apart, and what it actually takes for leaders to hear hard feedback. Plus, why having the right community around you makes all the difference when you're out on your own.

Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she's spent the past decade where community building meets commercial results.In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.

Laura Konitzer is a founder building AI-powered decision tools for fashion and retail teams. She also works with brands on AI strategy and practical adoption. Previously, she spent nearly a decade at BCG advising global fashion and consumer brands.In this episode, Svenja Hofe interviews Laura, who brings nearly a decade of experience advising fashion and luxury brands. Laura shares her transition from consulting into fashion tech and AI, and they discuss how AI is reshaping the industry and the challenges around data readiness.

Jessica Mayfield is a stylist and creative director working at the intersection of story and aesthetics. With a background in writing, her work is grounded in narrative and intention. Over the past sixteen years, she has collaborated with clients including Adidas, the OKC Thunder, West Elm, Crate & Barrel, and STATE, with projects recognized by Marriott’s Design Hotels collection and Oklahoma’s first Michelin Key in 2024.In this episode, Reut Ringel sits down with Jessica to discuss her non-linear creative career and how her recent autism and ADHD diagnosis has shaped her approach to styling and storytelling. Jessica shares insights on building genuine relationships, staying adaptable, and creating success on her own terms from Oklahoma City.

Reut Ringel is the founder and creative director of Reut New York, a fine jewelry house based in New York City that blends art, innovation, and sustainability into every piece. A graduate of Parsons The New School of Design, she is known for pioneering the world’s first permanent Black Gold through a patent-pending process that reimagines traditional luxury. Reut’s sculptural designs, inspired by organic forms and crafted with a commitment to zero-waste practices, challenge conventions in fine jewelry while honoring craftsmanship and conscious design.In today's episode, Jessica sat down with Reut Ringel to discuss her journey from music student to jewelry designer. Reut shares how she created her signature black gold pieces and her vision for expanding the brand into lifestyle products.

Lindy Fox is the founder of LindyFox.com a California-based clothing line of matching family sets for photoshoots.  The brand calls upon the expertise of artisans to create truly unique pieces. Observing a sustainable, process-focused practice, the brand operates in a Made-On-Demand model.  Each piece is created only after the customer purchases it, then lovingly made in the Dominican Republic, ensuring fair labor practices every step of the way.  Lindy was raised on a California farm where playing in cotton fields is one of her earliest memories!In this episode, Anna Kimelman sits down with Lindy to discuss the power of made-on-demand manufacturing in creating truly sustainable fashion. Lindy reveals how her unique approach challenges traditional industry practices and what it takes to build a clothing brand with purpose.Resonance:  resonancecompanies.comLindy's Website: LindyFox.com

Anna Kimelman is a sustainability strategist and award-winning designer who pioneered sustainable fashion before it became mainstream. After building brands for Puma, AEO and Bloomingdales, she founded an acclaimed womenswear brand that launched with Shopbop and attracted celebrity fans including Kendall Jenner and Hailey Bieber. Now, she leads Loopline, a WBENC-certified consultancy, helping fashion retailers and social organizations drive their sustainability communication — through workshops and circular product innovation — to grow their impact and business. Anna also advises for the Ellen MacArthur Foundation and MIT Solve, helping scale circular businesses worldwide.In this episode, Lindy Fox sits down with Anna about her eye-opening journey from working with major fashion brands to launching her own sustainable collection. After experiencing global production firsthand, she now helps companies innovate and communicate sustainability effectively.

Julie Coin is founder of Midnighties, a luxury bamboo sleepwear brand for woman that features built-in padded support (launched in 2025). Julie is also a Fractional COO and Operating Advisor to a VC fund that invests in health and sustainability-focused technology companies. Previously Julie spent the majority of her career in global strategy, COO and President roles in Wall Street, blockchain and fintech.In this episode, Rebecca Murphy talks with Julie Coin about leaving Wall Street to launch her luxury sleepwear brand. Julie shares the challenges of building a product-based business and how her corporate experience shaped her as an entrepreneur.

Rebecca Murphy has 20 years of experience in textile design, fabric R&D, and product development across the U.S. and Turkey. She founded RPM Consultancy to help product-focused founders scale through operational, financial, and supply-chain strategy, and is currently launching a wellness venture with a former coworker.In this episode, Julie Coin interviews Rebecca “Bec” for a candid conversation on what it really takes to build and scale product-driven brands. They dig into international production, vendor relationships, hard-won lessons for founders, and what Bec is exploring next in the wellness space.

Mackenzie Perna has spent over a decade shaping how global brands tell their stories online. A community-first marketer and strategist, she built her career at Red Bull and TikTok, where she launched social strategies, amplified world-renowned athletes, and led initiatives spotlighting underrepresented creators and cultures. She's collaborated with brands including Roc Nation, Sony Latin, and Disney Music Group. Today, as co-founder of Sun & Sol, she brings that cultural fluency to impact-driven brands, helping them connect authentically with their communities.In this episode, Nancy Herrmann chats with Mackenzie as she reflects on her evolution from corporate creative to founder, how intuition has shaped her leadership style, and why community remains the heartbeat of every brand she touches.