Climate CEOs: Scaling Startups podcast

Waste Biomass, VC Investors, Public Parks: The Unusual Carbon Removal Playbook | Graphyte

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Scaling carbon removal through existing supply chains, community-aligned infrastructure, and signing up JPMorgan in the process.

Barclay Rogers is the founder and CEO of Graphyte, focused on low-cost, permanent carbon removal using biomass burial. 

Graphyte converts agricultural waste into dense carbon blocks and stores them underground, targeting sub-$100/ton durable carbon removal with high scalability.

They’re backed by leading climate investors such as Prelude Ventures, Carbon Direct Capital, Breakthrough Energy Ventures, and Overture.

Here’s what we discussed:

  • Focus on execution, not recognition – Barclay said Graphyte does not chase awards; they focus on building a good business and “the scoreboard takes care of itself.” In his framing, recognition follows disciplined execution, not the other way around.

  • Use existing systems instead of reinventing everything – Graphyte’s model borrows from agriculture, timber, mining, and landfill engineering rather than trying to invent an entirely new stack from scratch. For CEOs, that is a reminder that practical innovation often comes from recombining proven systems.

  • Build where supply chains already exist – A key part of the company’s logic is plugging into waste biomass streams that already exist at scale, rather than creating a brand-new supply chain. That lowers cost, complexity, and time to scale.

  • Community alignment is a strategic advantage – Their approach of turning old quarries into parks or other public-benefit assets is not just goodwill; it helps create local support and makes projects easier to advance. CEOs should hear this as: stakeholder trust can be part of the operating model.

  • Your unique background can become a moat – Barclay’s mix of engineering and legal experience clearly shaped the company’s design, including permanence and land-use strategy. His point was that category-defining companies often come from founders combining multiple strengths, not just going deep in one lane.

    • Start with what works now, not only with what sounds futuristic – He made a strong case that many carbon removal solutions delivering today are biomass-based, even if more attention goes to flashier technologies. For CEOs, the broader lesson is to distinguish between what is compelling in theory and what is actually delivering in the market.
    • Stress management is leadership infrastructure – Barclay’s routine — exercise, cold plunge, family time, meditation, and delaying phone use — reflects a serious view that managing pressure is part of the CEO job. His message was clear: as responsibility grows, personal systems matter more, not less.
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