How To Generate Leads & Clients With Strategic Alliances

As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability. Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema. Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability. He does this as the Co-Founder of ProjectionHub, where since launching the company in 2012 with his brother, they provide software, templates and consulting services to create financial projections for investors, lenders and internal planning. Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Connect with Adam Hoeksema on LinkedIn Visit Projection Hub Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

“We’re having a big challenge around hiring at the moment. For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire. We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees. Any ideas on how to improve things in this area?" This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank. Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Connect with Adam Hoeksema on LinkedIn Visit Projection Hub Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

Joining me today to talk business growth is Csaba Borzasi.  Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting. He’s a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos. Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” marketing and sales processes. Mentioned On This Episode Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Connect with Csaba on LinkedIn Visit Game of Conversions Check out Csaba’s break down of 100 best sales letters of all time Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

“Challenge: making my message crystal clear to a potential client, and making it stick. I don’t want to feel like I'm pissing people off with my message. How to do so in a way that adds value, gets interest and doesn't feel slimy? This is today’s listener question that Adam King and his guest Csaba Borzasi brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank. Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Connect with Csaba on LinkedIn Visit Game of Conversions Check out Csaba's break down of 100 best sales letters of all time Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In the final part of my series on Strategic Alliances, I'm sharing types of strategic alliance agreements and contracts that maximise profit and avoids rip offs. Not every Strategic Alliance requires a formal contract or agreement, especially things like co-marketing, podcast appearances or other forms of exposure.  But when there's money, resources or a transfer of IP involved, it can make more sense to understand how these should be structured to protect each party. Just in case... So check out the episode to learn about your options! And make sure you check out the rest of the episodes in the series: Episode 1: What is a Strategic Alliance? (& Why It's The Marketing Strategy That Consistently Outperforms Everything) Episode 2: 14 Reasons Why You Should Use Strategic Alliances For B2B Business Growth Episode 3: The REAL Power of Strategic Alliances For Any Business With Ambitions For Growth Episode 4: The 8 Most Popular And Profitable Types of Strategic Alliances For Small, Medium & Large Businesses Episode 5: How To Select Your Perfect Strategic Alliance Partner: Tips For Choosing A Players Episode 6: Why Most Strategic Alliances Are Doomed From The Start (& What To Do Instead) Episode 7: How To Generate Leads & Clients With Strategic Alliances: 10 Specific Examples Episode 8: Strategic Alliances For Maximum Exposure, Building Authority & Winning New Business: 10 Simple Ideas Episode 9: 10 Surprisingly Powerful Ways to Build Your Business through Strategic Alliances Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In part 9 of my mini series on Strategic Alliances, I'm going to show you I’m going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered.  A few of those ways are... Advisors for your Board to help you grow Raise money to help you grow and scale Invest in others to help them grow and scale Listen to the episode to get all 10! Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In part 8 of my mini series on Strategic Alliances, I'm going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered to get more exposure, build your authority and win new business that you may never have considered.  Here's just a few of them... Podcasts for you to be a guest on Contests/ Giveaways for you to be a part of Summits/ events to speak at Introductions to key people to help you grow Listen to the episode to get all 10! Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In part 7 of my mini series on Strategic Alliances, I'm going into more detail about how to use them to generate leads, without spending a penny! I’m going to show you no less than 10 different ways that you can use Strategic Alliances to generate leads and clients for your business that you may never have considered.  Here's just a few of them... Co-create a product or service Host a workshop together Swap solo emails or articles Host a group giveaway Listen to the episode to get all 10! Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In part 6 of my mini series on Strategic Alliances, I'm going to show you how to avoid the mistakes most make when setting up Strategic Alliances and at the end show you a bunch of examples of how to avoid them.  Because the truth is most potential strategic partnerships are doomed from the start.  I don’t mean to be negative, but it’s true.  Just think how many people you’ve had a “coffee date” with after meeting them at a networking event where you both agree it makes sense to refer business each other's way.  How many referrals and leads came from this? I’m going to guess at not many.  Maybe you got a few, but nowhere near the level of benefit and growth potential that there could have been for both of you.  This happens because neither side took the initiative to make partnering an attractive proposition. One that’s easy to say yes to and has clear benefits and expectations for both parties.  Simply reaching out and asking if they know anyone they could refer you to isn’t going to work very well...  You need to get a little more creative than this if you’re going to get engagement and buy in from any potential partner.  Armed with this knowledge, and the strategic foresight to understand the HUGE upside to partnerships, it’s not the wisest decision to leave things up to chance.  YOU have to be the leader here. The key to getting someone interested in partnering with you, is to present it as an opportunity that gets THEM excited about partnering with you by offering specific ideas for how you can support each other.  These individual ideas eventually combine to form your Strategic Alliance Programme. This Is How You’ll Stand Out  Don’t do what most people who try (and fail) to build a Strategic Alliance Programme by making the other person do the work or try to figure things out. People are too busy for that when they don’t know you.  So come up with ideas that are easy for them to say yes to. And if you want some to start you off, listen to the episode! Because when these partnerships develop, inbound referrals and leads become more consistent and opportunities close faster. When you take a well structured and strategic approach to partnering, you go from being a nice idea your partners “might” get around to helping some day, to an irresistible “Business Growth Partner” they can’t stop raving about. Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page  

In part 5 of my mini series on Strategic Alliances, I'm going to show you a simple way to make a list of your perfect Strategic Alliance partners, and give you a few real life examples at the end to help you visualise doing this for yourself. The first step is to define the types of partners you would like to have in your “crew”. You’re going to want to create an initial list of 20-30 non-competing business types. These are your potential partners and referral sources.  Think about the types of non-competing businesses that sell or provide services or products to your ideal clients, either before they need your service, instead of your services or after they have used your services. What do they do? What services do they offer? A Few Examples Let's say you’re a mortgage broker specialising in first time mortgages. It doesn’t make sense to pair up with another mortgage broker, but it makes a lot of sense to look for successful estate agents who might be willing to partner with you to share clients. Any first time buyers that enquire, or they help to have an offer accepted are going to need help with mortgages. But as you’re a mortgage broker who specialises in first time buyers, you’re not going to be a competitor to another broker who specializes in, say, mortgages for self employed contractors. So you could partner with those too, even though you may at first glance consider yourself in competition with each other.  Another example is if you are a Financial Advisor you could look to partner with an Accountant or Divorce Solicitor. They are in a prime position to know when their clients need an advisor, and you are in an ideal position to know when your clients may need their services. Or if you sell to small businesses, then you could develop partnerships with other businesses that work with small business owners. Think banks, accountants, insurance brokers, solicitors, printers, graphic designers, web designers, software companies, IT consultants, leadership trainers, HR trainers, sales trainers…  Hopefully you’re starting to see the size of the opportunity with this! Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page