
Simon Phillips speaks with Pittsburgh entrepreneur Michael Maxin, founder of Clinical Platform and creator of Green Ribbon Library and Pediatric Cancer Library. Maxin explains how medically reviewed, anonymous video resources help young people navigate mental health and childhood cancer, and shares lessons on student-informed design, mission-aligned funding, and building a profitable business with social impact. Michael's approach is relentless, you'll love it!
Takeaways:
- Social impact equals profit.
- We went out and asked our potential customers, if we build this, would you use it?
- They must be educational, but they must be entertaining.
- And we asked those kids, hey, we're covering depression and stress and anxiety and self-harm and all of these topics. What are we missing?
- We never collect the name or the email address of a student.
- Kids don't want to talk to them. And nobody ever asked the kids. I did.
- You need to find and create the things that are needed, not necessarily wanted.
- If you start with kindness, doors open.
- I don't want to see an adult telling me about this. I want somebody that looks like me, talks like me, thinks like me to give me the information.
- Pediatric Cancer Library has always been a free resource, always will be.
Sound bites:
"Social impact equals profit."
"They must be educational, but they must be entertaining."
"If you start with kindness, doors open."
Chapters:
00:00 Meet Michael Maxin and his student and cancer support platforms
01:16 Why Michael links social impact with profit
02:38 Building video education for patients and families
04:29 How Pediatric Cancer Library led to Green Ribbon Library
06:17 Starting with small incubator investments and customer discovery
08:08 Finding mission-aligned investors, including RK Mellon Foundation
11:25 Why students helped shape the content
12:50 Making medically accurate videos engaging for young viewers
14:12 What kindness means in everyday practice
15:12 Why students may avoid face-to-face counseling
18:06 Mental health support matters for families and workplaces
20:27 Protecting student anonymity and planning new topics
23:11 Where to find the libraries and how to connect
25:05 Walk-up song and Michael's guest recommendation
Michael's choice to add to The Change Show Playlist is "Stranglehold" by Ted Nugent.
🔗 Connect with us:
Michael: Linkedin: Michael Maxin
Simon: LinkedIn: Simon Phillips
Resources:
Green Ribbon Library - https://greenribbonlibrary.com
Pediatric Cancer Library - https://pediatriccancerlibrary.com
Clinical Platform - https://clinicalplatform.com
#MichaelMaxin, #GreenRibbonLibrary, #PediatricCancerLibrary, #studentmentalhealth, #childhoodcancer, #socialimpactbusiness, #anonymousmentalhealthsupport, #schoolmentalhealth #TheChangeShow
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