EP 197: The Difference Between $10k & $100k Launches

FOLLOW ME ON IG HEREGET YOUR 3-Day Ticket Here You already know how to hustle, post, and sell.But that doesn't scale. And it sure as hell doesn’t feel like freedom.In this episode, I break down the real, tangible difference between my $10k launches (where I was burned out, spiraling, and shape-shifting my offers mid-cart open)…and my $100k launches (that were smoother, simpler, and more sustainable than anything I’d done before).Spoiler alert: it wasn’t about more strategy, more content, or more of me.It was about identity. Infrastructure. Execution.I also officially announce my 3-day FREE live event: Blow TF Up in 2026 happening Oct 13, 14 & 16 — and how it sets you up to enter my 12-month mastermind, The Expansion Room, where we build the business your highest self already knows is meant for you.We don’t just “set goals” in this room.We decide. Plan. Execute.Over and over again.This isn’t for the beginner still figuring out their niche.This is for the woman who’s BEEN making money…But knows she’s nowhere near her full potential.Listen in to hear:What made my $10k launches chaotic AF and inconsistentWhat changed to create $100k+ launches that felt like flowWhy the $10k mindset can’t take you to multi-6 figure resultsWhat being in The Expansion Room actually looks likeHow to prep your business + body to hold a $100k+ launchNext Steps / Here's What To Do:🎙️ Listen to the episode, then head into my FREE Skool Room and get ready for next week’s live trainings.🔥 Apply for The Expansion Room Mastermind – applications open Oct 13-22.💸 Submit your $888 deposit immediately after applying to hold your seat.📝 If approved, you’ll get next steps within 24 hours — you’ll have 30 days to pay in full or start your plan.❌ If not approved, your deposit is refunded on the spot and you’ll be invited to join Breadwinner Academy®instead.✨ If you’re serious about building your empire, get your application in the minute it opens.This room doesn’t play small.We don’t build off vibes and hope.We build empires, year by year, side by side.

In this episode, Tay is spilling the real tea on what it actually takes to blow TF up in 2026 — no fluff, no fake motivation, just strategy, self-trust, and CEO energy.After celebrating the 10th anniversary of her business, Tay shares what she’s learned about scaling, focus, and execution. She talks about why most women stay stuck circling the same goals — because they chase shiny sh*t, skip the plan, and call it “alignment.” Spoiler: it’s not alignment, it’s avoidance.Inside this episode, you’ll hear:🔥 The hard truth about why most coaches never break past $8K–$10K months🔥 The #1 mistake business owners make when scaling (and how to fix it fast)🔥 Exactly what Tay would do step by step if she were starting over today🔥 Why a 3-year plan is non-negotiable before you make any move in your business🔥 How to stay laser-focused and build from your highest self — not your survival selfThis episode is for the woman who’s done playing small, done winging it, and ready to build the kind of empire that doesn’t just make money — it creates freedom, legacy, and peace.💣 Big takeaway:2026 is not the year for winging it — it’s the year for women who execute. You don’t need more courses or certifications. You need a f*cking plan, a regulated nervous system, and the discipline to stick with it.If this episode lit a fire under you — come join my FREE 3-Day Live Event: How to Blow TF Up in 2026.We’re going deep into my Shadow → Embody → Strategic process so you can triple your results next year with a plan that actually fits your energy and life.📅 October 13th, 14th, & 16th @ 12PM CST🎟 Save your free seat → breadwinnerenergy.co/live💌 NEXT STEPS:

helping people is not a business model.It’s the baseline. The bare minimum. And if you keep saying “I just want to help people,” you’ll keep running your biz like a nonprofit instead of the empire it’s meant to be.In this episode, I pull back the curtain on why that “good girl” shadow keeps ambitious women stuck at the same $5k–7k months, burning out while secretly wondering if they’re even cut out for this.JOIN THE 4 WEEK LIVE INTENSIVE: https://breadwinnerenergy.co/rebelceoWe’re talking:– Why “helping people” alone won’t ever scale your biz– The shadow underneath that “I just want to help” story (and how it sabotages you)– What shifts when you stop running your biz like a passion project and start running it like a CEO– How I went from broke single mom, 60-hour weeks, and $100 to my name → to building a multi-6 figure business in 10 hours a week without ads or childcare– The 2 things you actually need to grow: a custom 3-year plan that works for YOUR life + the identity to execute itAnd because I don’t play, I’m also sharing 30 minutes of a live coaching call where I break down shadows around sales, treating your biz like a real company, and becoming the woman who can actually hold money, clients, and freedom.If you’re done “helping people” for pennies and ready to build a business that pays you, sustains you, and sets you free this episode is your wake-up call.Want the plan, the fire, and the identity work to back it all up? The Rebel CEO Biz Planning Intensive kicks off October 2. Four weeks. One payment of $297. By the end, you’ll have a 3-year growth plan and the conviction to run your business like the CEO you were born to be.👉 Join us hereFollow me on IG: https://www.instagram.com/itstaydaniels_llc/

I Met My Higher Self Face to Face (and She Was Serving Absolute C*NT)SIGN UP FOR THE REBEL CEO BIZ PLANNING INTENSIVE: https://breadwinnerenergy.co/rebelceo In this episode, Tay gets real about the moment she met her higher self in a hypnotherapy session pant suit, full presence, and straight-up serving c*nt energy (the powerful kind).She breaks down what that meeting revealed about the gap between who she was and who she’s becoming as a Rebel CEO: the difference between building from survival vs scaling from sovereignty.Inside you’ll hear:⚡ Why hustle alone won’t take you to six or multi-six figures (and why you’d already be there if it could).⚡ The identity shift required to stop winging it and actually execute on your vision.⚡ A 3-part exercise to align your actions with your highest self (so you stop sabotaging and start scaling).⚡ Real numbers, real strategy, and the truth about what it takes to hit $200k+ years.⚡ How shadow work, nervous system healing, and business planning collide inside Breadwinner Energy®.If you’re tired of being called “selfish” or “too much” just for honoring yourself you’ll feel right at home here. This space celebrates the Rebel Woman who refuses to play small, who burns down the good girl rules, and who builds wealth and power her way.🔗 Resources & Programs Mentioned:Rebel CEO 4-Week Planning Intensive → Your 3-year map to six and multi-six figures. https://breadwinnerenergy.co/rebelceo Shadow Work Intro Course → Start uncovering your blocks & embody your highest self.https://www.skool.com/breadwinner-energy-club-7485/about?ref=123806d3dee84ccfa97ffe616a025a5e Breadwinner Energy® Academy → Where you shift your identity, claim your power, and scale sustainably.https://breadwinnerenergy.co/breadwinner-energy-academy-r Follow me on IG: instagram.com/itstaydaniels_llc

🎙️ My Secret to Success: Building a Business That Actually Works for Your LifeMost women are out here free-balling their business plan, hustling with no clear roadmap, and then wondering why they’re not hitting their goals.That’s not how I built Breadwinner Energy®.In today’s episode, I’m spilling the tea on my exact business planning process  the same one that helped me scale to multi-6 figures as a mom of 2, with zero childcare, AuADHD, and only 10 hours a week to work.We’re talking:🔥 Why you need a 3-Year Rebel CEO Plan (and how it works even if life throws curveballs)🔥 The balance between structure + flow that keeps you consistent without boxing you in🔥 How to stop self-sabotaging during launches and actually hit the goals you set🔥 What it really means to build a business model around YOUR energy, personality, and life seasonIf you’re ready to ditch chaos, excuses, and “winging it” → this episode will give you the exact mindset + strategy shifts you need to finally map out your goals and EXECUTE like a true Rebel CEO.✨ Join the Rebel CEO Biz Planning Intensive (4 Weeks, Live with Me!)Build your 3-Year Biz Plan to 6 or multi-6 figures — without hustle, without being boxed in, 100% your way.🎟️ Snag your spot here → breadwinnerenergy.co/rebelceoHave questions? DM Me on IG  @itstaydaniels_llc

In today's episode I am breaking down how to create Nervous System Safe Sales for you & your buyer! How this is what makes ALL the difference when selling. Buy this course in my community for just $88: https://www.skool.com/breadwinner-energy-club-7485/about?ref=123806d3dee84ccfa97ffe616a025a5e Upgrade to My Expansion Room Business Mastermind and get not only half off BUT also 12 months Access to BWE Academy® AND Unfuckably Feminine Program included absolutely FreeJOIN NOW: https://breadwinnerenergy.co/expansion-roomDM me on IG: www.instagram.com/itstaydaniels_llc

What I mentioned in todays episode:Unfuckably Feminine Podcast: https://podcasts.apple.com/us/podcast/unfuckably-feminine/id1831503814?i=1000721828590 Unfuckably Feminine 6 Week Live Intensive: https://breadwinnerenergy.co/unfuckably-feminine Breadwinner Energy Academy®: https://breadwinnerenergy.co/breadwinner-energy-academy-rBreadwinner Energy® Biz Expansion Mastermind: https://breadwinnerenergy.co/expansion-room Instagram: https://www.instagram.com/itstaydaniels_llc/

Don't forget to sign up for next Monday's LIVE MASTERCLASS: breadwinnerenergy.co/masterclassThe invisible sh*t running your business that no strategy can fixYou’ve journaled. You’ve meditated. You’ve hired coaches.So why are things still not clicking?Why are you still scared to raise your prices……still attracting misaligned clients……still freezing or fawning when it’s time to sell?In this episode, I’m pulling back the curtain on the subconscious survival codes, attachment wounds, and nervous system patterns running your business in the background — even when you think you're “doing the work.”These are the invisible forces no strategy, script, or funnel can fix — because they were coded into you long before you ever became an entrepreneur.We’ll connect the dots between:💥 The PATTERN you’re experiencing in business🧠 The ROOT in your nervous system, shadow, or attachment system👶🏼 The ORIGIN in childhood, life, or past relationships⛓️ The COST it’s having on your growth, income, and capacity nowIf you’ve ever felt like something deeper is still running the show no matter how much you reframe or visualize success… this is your episode.Why you’re scared to be seen in your content or brand→ The origin of your fear of being “too much” or “not enough” and how it’s killing your magnetismHow people-pleasing is costing you leadership + income→ Why your need to be nice and not rock the boat is keeping you broke and resentfulWhen messaging is “clear” but not potent→ The hidden reason your content is safe, filtered, and not convertingHow fear of rejection is blocking your sales energy→ The deeper survival response behind why you freeze, fawn, or downplay your offersWhy your emotional decision-making is stunting your growth→ The truth about chaos, inconsistency, and why your nervous system can’t hold success yet🔥 What we cover:Why you’re scared to be seen in your content or brand→ The origin of your fear of being “too much” or “not enough” and how it’s killing your magnetismHow people-pleasing is costing you leadership + income→ Why your need to be nice and not rock the boat is keeping you broke and resentfulWhen messaging is “clear” but not potent→ The hidden reason your content is safe, filtered, and not convertingHow fear of rejection is blocking your sales energy→ The deeper survival response behind why you freeze, fawn, or downplay your offersWhy your emotional decision-making is stunting your growth→ The truth about chaos, inconsistency, and why your nervous system can’t hold success yetBecause until you rewire what’s happening underneath the surface…You’ll keep rebuilding the same business on top of the same foundation.Join the REBIRTH Masterclass — a free training where we go even deeper into shadow, survival, and scaling from soul.Join the Breadwinner Energy® Academy — the only space where we unravel your survival codes, rebuild your identity, and rise into embodied, sustainable CEO energy.Let’s rebirth your business from the inside out.IG: @itstaydaniels_llcMasterclass: breadwinnerenergy.co/masterclassAcademy: breadwinnerenergy.co/breadwinner-energy-academy-r✨ Ready to Rebirth?

Your Creator Field = the energetic frequency, beliefs, stories, and self concept you unconsciously radiate outward & draw in 24/7.It always reflects back to you through people, experiences, money, health, and relationshipsYour current reality is not personal it’s programmed.What you’re living today is a result of old beliefs, conditioning, trauma patterns, and shadows.The Creator Field is always “on.”You don’t manifest with your desires. You manifest with your identity, nervous system, and shadow patterns.Every experience in your life is a mirror.That partner? A match to your worthiness code.That money pattern? A reflection of your safety + scarcity blueprint.That burnout? A result of your relationship with productivity, value, and validation.You don’t get to pick and choose what you take responsibility for.Taking radical responsibility = true power. It means:If I created this unconsciously, I can recreate it consciously.We don't shame or stay in victimhood, we alchemize this into our PURPOSE & POWERShame keeps you stuck in the pattern. Ownership gives you your power back.

Welcome to Week 2 of the 30-Day Rebirth Challenge, and buckle up In today’s episode, Tay cracks open a real and raw convo around spiritual psychosis the side of awakening no one talks about until it’s too late. The obsessive tarot pulls. The constant “everything’s a sign” spirals. The emotional chaos masked as intuition. The isolation. The paranoia. The chasing of magic instead of doing the messy, human, grounding work.She shares her own unfiltered journey through this spiritual spiral, how it wrecked her nervous system, and why it became a sacred turning point in her path as a coach, leader, and shadow alchemist.This episode is a must-listen if you’ve felt like you’re going crazy in your spiritual awakening—or if you’re watching your clients, friends, or community members get lost in the vortex.You’ll learn:What spiritual psychosis really is (and what it’s not)The signs you're in a bypassing loop, not a breakthroughThe trauma + nervous system link to spiritual paranoiaHow to come back to your body, your business, and your powerWhy this breakdown might actually be your initiationHow to actually build a soul-led life and business that grounds your giftsThis episode is for the woman who is deep in her awakening and needs someone to finally say:“You’re not broken, you’re breaking open but it’s time to come back to earth.”✨ JOIN THE 30-DAY REBIRTH CHALLENGEWe’re diving into shadow work, identity collapse, and soul-level rebirth all July long inside the free Rebirth Challenge. This ends in a free live masterclass on July 28th.Sign up for free hereREADY TO GO DEEPER? JOIN THE BREADWINNER ENERGY ACADEMY®This is your space to rebirth your purpose, rebuild your power, and build a rich, soul-aligned business rooted in your truth. Includes:✅ Nervous system-led business training✅ 2 live coaching calls/month✅ Shadow work + soul identity integration✅ Passive income offers + scalable biz models✅ Optional VIP Upgrade – The Expansion Room: 2 bonus calls + monthly 1:1 auditsLock in your seat before August 21st or before Expansion fills.Join the Academy