S6 #14 Creating Great Content for LinkedIn

In this episode I explore how to develop an authentic personal brand for a board career that aligns with your board aspirations, highlighting your unique strengths and value as a leader. Whether you are an Australian professional looking to serve on the board of a not-for-profit, private company, or a listed organisation, establishing an authentic and well-defined personal brand on LinkedIn can significantly improve your chances of securing the right board opportunities. It’s about shining a light on all of the elements that make you the right fit for your next board opportunity.Think Bespoke ResourcesRead the full article on this topic: https://thinkbespoke.com.au/crafting-an-authentic-personal-brand-for-a-board-career/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer podcast I chat to Charlotte Lloyd. As a dedicated leader in the ICT industry with a focus on creating impactful customer experiences, Charlotte's journey has been driven by a passion for connecting businesses with the right technological solutions. I met Charlotte through my involvement with Women on Boards. She is a fabulous connector and understands the power of LinkedIn to elevate your LinkedIn presence. In this episode Charlotte offers lots of helpful tips for making the most of LinkedIn.More about Charlotte:Embracing diversity and inclusivity, Charlotte chairs the DEI Committee, advocating for a workplace where everyone’s voice is heard and valued. This expertise is complemented by her active involvement in DEI initiatives such as being a Judge for Tech Diversity Australia, a Mentor for RMIT's Career Mentoring Program and am a certified Woman Rising Leader & Coach.Charlotte is a Graduate and member of the Australian Institute of Company Directors (AICD), and a member and moderator with Women on Boards.Connect with Charlotte on LinkedIn at https://www.linkedin.com/in/charlotte-lloyd-gaicd-0aa86b33/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore how to elevate your LinkedIn presence with The Elevate Map - a practical, human-centred framework that helps you show up on LinkedIn with clarity and confidence. It’s iterative by design: a cycle you return to as your goals, roles, teams or strategic priorities evolve. Some elements may already be familiar; others might be the missing piece that makes LinkedIn feel purposeful rather than performative.ResourcesRead the full article on this topic: https://thinkbespoke.com.au/elevate-your-linkedin-presence/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I chat to World-Renowned, Award Winning Portrait Specialist, Jason Malouin. about his work with real people doing big things who care deeply about how they show up and the impact they have in the world.Jason's work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops all over the world.  His understanding of light, lines and gesture is only surpassed by his understanding of the entrepreneur's journey.  He has been photographing 'professionals on the rise' exclusively for over 15 years and loves working with real people doing big things who care deeply about how they show up and the impact they have in the world.Anyone who has been photographed by Jason understands that the images are secondary.  His clients know the real value of his process is the chance to profoundly redefine themselves and communicate that on a deeply fundamental level to your audience. It's an opportunity to hold up a mirror and - if you're open - give yourself a chance to see yourself differently.  For my listeners I want you to hear from thought leaders like Jason, who are helping people confidently navigate LinkedIn (and beyond). It is my hope that Jason's story will inspire you to consider how you are showing up for yourself and on LinkedIn.Connect with JasonSuperpower Portraits Website: www.superpowerportraits.com LinkedIn: https://www.linkedin.com/in/jasonmalouin/Insta: https://www.instagram.com/superpowerportraits/Facebook: https://www.facebook.com/SuperpowerPortraitsJason has also generously provided these resources for you:The Powerful Promises meditation we spoke about that completely changed Jason's life - ⁠https://insig.ht/Eu6N3CNRh0b⁠Identity Alchemy - https://bit.ly/4rIbKay Vision & Values Alignment Guide - https://bit.ly/3OjzjYRSmall Hinges Swing Big Doors - Behavioural Branding 'Swipe File' -  https://bit.ly/4tJHGxk5 Powerful Habits that Attract Fully Aligned Clients - https://bit.ly/4bJSNzL13 Questions to Ask When Hiring a Photographer (beyond "What does it cost?" and "What do I get?") - https://bit.ly/4qxwhh8Think Bespoke Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore what’s involved in creating great content for LinkedIn.If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply being on LinkedIn isn’t enough. The real challenge is creating content that cuts through, sparks meaningful engagement, and aligns with your organisation’s purpose.When I work with clients on their LinkedIn strategy, our conversations inevitably turn to content. Not just what to post, but why – and whether there’s a broader framework guiding their approach. From updates on your personal LinkedIn profile to posts on your company page, from blog articles to behind-the-scenes photos, the principles of content marketing remain the same.Think Bespoke ResourcesRead the full article on this topic: https://thinkbespoke.com.au/creating-great-content-for-linkedin/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In the latest episode of The LinkedIn Marketer I chat to Jennifer Woodward about her approach to LinkedIn. As the person responsible for Thought Leadership Engagement at Starlight Children’s Foundation, Jen amplifies the work of Starlight’s CEO and team, empowering communities, partners, and supporters through strategic communications.Starlight has seen significant growth on social media, especially LinkedIn, where storytelling drives results. Contributing to Starlight’s mission to brighten the lives of seriously ill children and their families is deeply fulfilling for Jen, with countless inspiring stories to share - about the children supported, Starlight’s growth, values, culture, and the creativity and innovation woven into everything they do.Jen loves brands and the people and stories behind them. Storytelling is at the heart of her work - building trust and driving reputation through meaningful connections. She believes public perception is critical, as reputation fuels growth for organisations and shapes every individual’s personal brand. Jennifer’s experience has taught her cutting through takes strategy, creativity, and a finger on the pulse, whether the goal is to win customers, donors, or influence for action.At the centre of her expertise and extensive experience is this idea of reputation management and delivering positive social and commercial outcomes. Her career began in PR and Marketing agencies with brands like BenQ, Dell, Sony, PlayStation, Fosters, Penfolds, and Virgin Australia, followed by a decade in-house at Procter & Gamble and Virgin Australia.Across these roles, Jen has amplified social impact by engaging teams at every level and connecting them to organisational purpose. Connect with Jen on LinkedIn at https://www.linkedin.com/in/jennifer-woodward-01547aa/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some help in this area at the moment.ResourcesJob Application Templatehttps://thinkbespoke.com.au/product/job-application-template/LinkedIn Profile Writing Coursehttps://thinkbespoke.com.au/linkedin-profile-writing-course/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn.For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey.Ian is a culture-fit recruitment leader who has led Carroll Consulting for nearly three decades. His focus is helping organisations align values, culture, and people to drive long-term performance and minimise the risk of poor hires.Guided by Stoic philosophy, Ian combines strategic insight with practical experience, developing Carroll Consulting’s unique Culture-Fit methodology and leading a specialist team of trusted advisors. His contributions are recognised globally, including Platinum Recruiter status in NPAworldwide, awarded to the top 3% of recruiters worldwide.In this episode we explore Ian's love-hate relationship with LinkedIn, and how he manages to consistently show up on with thought provoking insights - and videos - about what he's observing.Connect with Ian on LinkedIn at https://www.linkedin.com/in/brisbaneexecutiverecruimentian/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort.ResourcesThe LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/LinkedIn profile writing course with Karen Hollenbachhttps://thinkbespoke.com.au/linkedin-profile-writing-course/

In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose.After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders to step up, stand out, and make a lasting difference. As a Professional Certified Coach (PCC) and Certified Professional Behavioural Analyst, Janine helps leaders understand themselves and their influence so they can lead with authenticity and strategic intent.Janine is valued for her deep understanding of schools, her strategic insight, and her genuine commitment to helping leaders create positive, sustainable change.In this episode we explore how Janine uses LinkedIn to engage with educators she works with across Australia and New Zealand, and fellow speakers she's meet at conferences. Janine's LinkedIn journey demonstrates a willingness to use LinkedIn as a platform to learn from others, as well as share her insights to help educators on their own career journeys. Her commitment to consistently showing up on LinkedIn as well as what she's learnt about herself along the way make for some great listening and insights for those wanting to elevate their own LinkedIn presence. I hope you enjoy this episode as much as I enjoyed this conversation with Janine.Connect with Janine on LinkedIn at https://www.linkedin.com/in/janinestratford/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklisthttps://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/