Series 2 Episode 7 with Patrick Avard & Jason Rudd

In this wide-ranging conversation, Simon Webb and John Clifford sit down with Patrick Avard and Jason Rudd of Level 77 to explore the fast-changing world of production music. From the big issue of today (AI) to broader questions of rights, creativity, and the future of our industry, the discussion covers fresh perspectives, personal stories, and the challenges of building sustainable careers and businesses in music today.

In this episode, Simon Webb and co-host John Clifford discuss the evolving landscape of Production Music with guest Einar Helde, Co-Founder and CCO of AI music search company, AIMS API. They explore the impact of AI on the music industry, particularly in terms of copyright, music search, and the balance between AI-generated and human-composed music. Einar shares insights on how the AI product suite at AIMS is enhancing music discovery and curation. The conversation also touches on the challenges of metadata, the future of music search, and the importance of authenticity in music production.

Roman Molino Dunn is an accomplished US film and television composer. He is also a respected technical innovatot. In this episode we discuss AI, and Roman's work in AI detection through his company AudioIntell.ai.

In this episode of Synchronized, Simon and John sit down with the brilliant Dr Florian Block — Professor in Digital Creativity at the University of York and R&D Lead in AI and Immersive at dock10, the UK’s premier TV facilities hub.Florian shares his journey into the world of digital creativity and AI, and offers a fascinating, clear-eyed look at how artificial intelligence is reshaping the entertainment industry. We dig into everything from how AI is impacting music, to the way society and the job market will have to adapt. We also tackle big questions around governance, creativity, training the next generation, - and we get Florian’s bold predictions for what lies ahead.

In this kickoff episode of the new series, host Simon Webb is joined by new co-host John Clifford for a powerful start — an eye-opening conversation with renowned international music lawyer Johnny Phelan. The focus? AI and its far-reaching impact on the world of Production Music. Johnny shares insights from his high-level discussions with governments across the globe and offers a thoughtful, well-informed perspective that balances realism with a welcome note of optimism. It’s a must-listen for anyone navigating the future of production music creation and rights.

In this last episode before their summer break, Ferry van Beek and Simon Webb have a very interesting conversation with Ron Mendelsohn from MegaTrax. With over 30+ years in the production music industry, it’s great to hear Ron’s perspective on how the industry has changed, and where we’re heading. Ron doesn’t mince his words on the disruptors, and has a strong opinion on how we should perceive this competition. Expertise, opinion and vision make a great combo for another fascinating episode of Synchronized!

West One Music Group’s setup might well be the blueprint of the independent production music publisher of the future. What started as a British label label working traditionally with sub-publishers around the world arguably changed into the first hybrid independent global production music publisher. Besides having their own offices in London, Munich, Paris, Sydney, Dublin, Bangkok, Hong Kong, New York and Los Angeles they still rely heavily on local sub-publishers. What was the reason for starting their own offices in certain territories? And why do they feel they still need local sub-publishers in other territories? Ferry van Beek and Simon Webb talk with Edwin Cox, Global CEO of West One Music Group. Interested in his views on the current state of the production music industry? Check out this new episode of Synchronized!

JP Sing is YouTube’s Music Content Strategist for Europe, Middle East and Africa. With his background as a booking agent, road manager and Digital Strategist at Sony Music Entertainment Africa he has enough experience up his sleeve to help YouTube navigate the world of music copyright. Besides the business side JP is still enjoying music to the fullest when playing the guitar in his band OneDaySky. Ferry van Beek and Simon Webb discuss a wide variety of topics with JP. What is YouTube content ID? How does it work? How important is music to YouTube? How can music creators use YouTube to generate income & reach their clients and fans? Again a very informative episode of Synchronized!

Adam Taylor started out producing documentaries, TV Movies and Reality programming. Later he joined APM Music, (a leading US Production Music Library) and he is now President and CEO, a post he has held since 2001. He has also been the chairman of the PMA from 2017 to the present day: More than enough reasons to have a sit down with him, and talk about the state of the production music industry. Hosts Ferry van Beek and Simon Webb talked with Adam not only about the changes that our industry has seen in the past 20+ years, but also about the changes that are about to take place. What does the future of production music look like? Listen to this episode of Synchronized! and find out!

Cora Music claims it's providing 'the music your videos always deserved', competing with Epidemic Sound for video producers' synch in the Nordic market. It was founded by Swedish performing rights society STIM, but how is it different from all the other platforms? Ferry van Beek and Simon Webb decided to ask CEO Malte Andreasson what Cora Music is all about. Is this set up going to be an example for other PRO’s around the globe? Will Cora Music offer their services globally in the near future?  Is Cora Music the future of production music or a maybe a threat to production music? This new episode of Synchronized! is yet another hour filled of information that will help you decide your strategies for the future.