Does Your Subscription Box Website Really Need A VSL?

When we started BusterBox, our entry price was £17.99.Now it’s £28.99.That’s a massive jump, but we had no choice. The cost of pretty much everything in our business has gone up.If you haven’t raised your prices recently, I’d seriously consider it.In my experience, customers are more understanding of price increases now because they’re seeing them everywhere.That doesn’t mean everyone will be happy about it, but you can’t keep absorbing every increase yourself.

On today’s episode, I’m back talking about Meta ads.Things have changed since the Andromeda update, and some of the advice you’ve been following could actually be hurting your performance.I’ll talk through the things to watch out for, why commonly recommended tactics don’t work for every account, and what to consider before making changes to your campaigns.If you’re running Meta ads for your subscription box business, this episode will help you question the advice you’re following and make more informed decisions.

On today’s episode of Subscription Box Answers, I’m sharing practical tips to help you boost your website’s conversion rate this Q4.If you aren’t converting at least 2% of your visitors into customers, growing your subscription box business can become expensive and slow—especially when advertising costs rise.I’ll walk you through simple improvements to turn more visitors into paying subscribers and get more from the traffic you’re already paying for.

Getting somebody to subscribe is only the first step. What happens when they cancel after their very first box?In this episode, I break down five reasons new subscribers leave early, from signing up purely for the discount to a disappointing first experience or having too much product.I also explain what you can do to improve retention, build excitement for box two and understand why your customers are cancelling, so you can stop constantly replacing subscribers and start keeping more of them.

I recently tested an old-school retargeting campaign for a subscription box business.This used to be a fantastic way to follow up with people who were interested but hadn’t signed up yet. It helped bring down CAC and turn more of those people into customers.Well… this time, the results were garbage. 😂In this episode, I share what happened, discuss what’s changed and explain why the approach that worked so well before might not deliver the same results today.

Should you sell one-time boxes in your subscription box business? The answer is maybe but it all comes down to the numbers.In this episode, I explain why you need to understand how much it costs to acquire a customer, how much profit you make on each box, and how many one-time buyers become long-term subscribers.One-time boxes can be a great way to introduce people to your business, but do the finances actually make sense? Let’s break it down.

Should You Use a VSL on Your Subscription Box Website?Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout?In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing.If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.

A lot has changed over the last 12 months.In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership.I also talk about what I learned from running monthly five-day challenges, why I changed my marketing strategy and the new book funnel I’m currently building.Most importantly, I explain how we used the audience, experience and marketing skills we developed through BusterBox to identify an entirely new business opportunity and how you can uncover similar opportunities within your own business.

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition.In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4.I cover:Why you should turn off Meta’s AI enhancementsHow to create a strong offer that drives actionKnowing your maximum allowable CACWhy you need both Reels and static imagesCreating seasonal ads for Halloween, Black Friday and ChristmasFollowing up with potential customers every dayMaking sure one-time products are actually profitableGetting your website ready to convert more visitorsChecking your Meta Pixel and conversion trackingWhy you need to start testing before advertising becomes more expensiveSimply spending more money on Meta ads is not a strategy.You need the right offer, accurate numbers, strong creative, consistent follow-up and a website that converts.Get these things right now, and you will give your subscription box business the best possible chance of having a very strong Q4.

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back.In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back.These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers while ignoring the ones who have already bought from you, you could be leaving a serious amount of money on the table.