S7 Ep8: Why Data Matters To Your Media Business

It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook. Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time. Ben and Tommy get into how OpsAnalitica turns human activity into measurable data, why writer’s block is for amateurs, and why merging creativity with discipline is the ultimate win. Follow Tommy: LinkedIn: linkedin.com/in/tommyy And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative. Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your unique audience. Grab a pen for the inside scoop on building your creator brand. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Why is your social media like a department store? Ben gets into it in this five-minute run down.  There are plenty of social media strategies out there but as a creator what do you really want from your posts? Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content.  And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business. When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for. Ben gets into how and why first-party data is where it all starts. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how. Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means by low leverage work. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr. Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships. Ben and Grace dig into why building connection between influencers and brands is the secret sauce to great content, how pain points on both sides are constantly evolving and Grace’s 3-point framework to motivate creative talent. Follow Grace: LinkedIn: linkedin.com/in/grace-murray-11920946 And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda. Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less like an event planner and more like a TV producer to keep your audience hooked. Follow Mike: LinkedIn: linkedin.com/in/mikepiddock Twitter: https://twitter.com/MikePiddock And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on real life conversations with creators, why you should build tension into a show, and who he listens to in a world packed full of podcasts. Follow Jeremy: LinkedIn: inkedin.com/in/jeremy-enns Twitter: https://twitter.com/iamjeremyenns And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out how. SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts across 130+ countries. Ben and Zach dive into why working with others is the spice that he loves, why you should always try and walk the walk, and how the SquadCast studios are removing global barriers for creators. Follow Zach: LinkedIn: linkedin.com/in/zachariah-moreno-8a1a0432 Twitter: https://twitter.com/XachMoreno And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger. Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod, analyze their audience and make money from their work. The pair get into conversation about how Mike saw a gap in the audio market, how to manage conflict (and why sometimes tension is the growth area for great ideas), and why RedCircle’s values are what stands them apart. Tune in, this is going to be a good one. Follow Mike: LinkedIn: linkedin.com/in/michael-kadin-a341571b Twitter: https://twitter.com/mkadin And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_ Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com