Why is product storytelling important? | Elliott Rayner, ARION

In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni.Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.

In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.

In this episode of Storyselling, host Elliott Rayner is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto.Elliott discusses how Theresa and her team at Qonto turn around and manage new features, with new additions made as often as every two weeks.Tune in as Elliott seeks to understand how she and her team use storytelling as a weapon to keep up to pace as one of the fastest-growing brands in the fintech industry.

In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion.Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention towards the role of product storytelling in the B2B fintech industry.

In the fifth and final episode of the Storyselling podcast, Elliott Rayner is joined by Andreas Konrads, Senior Consultant at Capgemini and an expert in sport, technology, and sustainability. Elliott and Andreas are focusing on the response, specifically how to get effective feedback and insights before crafting your next product, story, or campaign.

In episode four of Storyselling, host Elliott Rayner is joined by Matt Dehaty, Head of Product Management at Gymshark. During their chat, Elliott and Matt focus on the speaker, and the importance of looking into the identity of your individual brand to ensure you deliver with a unique tone of voice.

In the first episode of Storyselling, we sit down with host Elliott Rayner to discuss why storytelling is important in the world of product marketing, and what the listener can expect from the upcoming episodes in the series.