06 – How successful marketers combine control and creativity

We all do it. Scroll our phones to watch videos on social media when we should not. On the bus, in meetings or at the dinner table. To be able to consume the videos when we shouldn't, the videos need to be silent. And they need to have text. Suddenly the text has become the most important aspect of a video on social media. So how do you write a good video? Tune in to find out!

In times of economic downturn and uncertainty, the question of how to allocate marketing budgets arises. We asked Ling Koay, Chief Brand Officer at Oneflow, what we can learn from other brands in previous recessions, her favorite tactics for building a brand, how to measure your branding efforts, and much more. 

Telling stories is fundamental to human communication. And social media has forever changed the way we communicate. Telling stories is therefore fundamental in your social marketing. But what is social storytelling, really, and how do you become a better storyteller? Tune in to episode 9 to find out!

The formula for efficient content creation is formats + ideation. Add some planning and you will be able to bulk content endlessly. Join us as we discuss how using formats is the most efficient content creation process.

Paid advertising on social media has become a crucial part of every marketing strategy. But how do you launch a successful paid campaign? How do you even know if a campaign is successful? What type of ads should we use on different channels? Your most-asked questions about paid ads answered! 

We live in a social world that requires marketers to be proactive and reactive at the same time. How do you combine being "always on", and stay in control over your brand? And why do companies need to build a content engine in-house? Join us on this sixth episode of Storykit Talks to find out! 

How long should my social video be? What stories should I tell? On this episode, we answer your 5 most frequently asked questions about video creation and marketing! 

On this episode on branding on social, we dive into a variety of topics, including: why branding and brand safety is crucial on social, how to make sure your video looks good in video form and how to get started with video marketing at established organizations. So plug in your earphones, get yourself a cup of something nice, relax and tune in! 

Publishing content on social channels is all about learning, iterate and learning again. We discuss the 5 most common mistakes in video creation we most often see on social, and how we can avoid them.

"Most marketing departments need a much more scalable content production system". In this episode Jonna Ekman and Peder Bonnier discuss the shift from one-dominant-channel kind of marketing, to 'always on' marketing.