How This Broker Built 200 Agents WITHOUT Traditional Recruiting | Mark Perkins, CEO of Pivot Realty

AI isn't the future — it's the present.   In this episode, Rajeev Sajja, Chief AI Officer at BrightMLS, reveals that 61% of consumers are already using AI to evaluate agents — and nearly all of them find it helpful. He breaks down exactly how agents can show up in AI search by optimizing their bio, reviews, and content for Generative Engine Optimization (GEO).   You'll also learn practical use cases for AI in listing prep, marketing, and data analysis — plus a simple 30-day challenge to build real AI skill fast. If you're not adapting to AI, you're falling behind.   🔑  Key Takeaways 61% of buyers and sellers use AI to evaluate agents — and nearly all find it helpful. AI search (GEO) requires optimizing your bio, reviews, and online profiles with consumer-focused keywords. The best AI use cases for agents: listing prep, listing descriptions, data analysis, and repetitive tasks. Prompting matters — use frameworks like PRIME (Role, Input, Steps, Expectations). "AI is the new UI" — voice and guided search will reshape how platforms work. Quality content (blogs, YouTube, public comments) improves AI discoverability. Take a 30-day challenge: spend 15 minutes a day experimenting with AI.   🎧 Real Estate AI Flash Podcast: https://podcasts.apple.com/us/podcast/real-estate-ai-flash/id1724020988 💼 Rajeev Sajja on LinkedIn: https://www.linkedin.com/in/rsajja/ 🔗 Wisprflow.ai: https://wisprflow.ai/?utm_source=dub.co&utm_medium=affiliate&utm_campaign=AffiliateProgram&via=rajeev-sajja&dub_id=frUdrZd80r6SAGGc 🔗 Listing Description Creator: https://chatgpt.com/g/g-dMibOufbw-reaif-listing-descriptions-creator 🔗 Agent Bio Visibility Optimizer: https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer 🔗 AI Answer Builder: https://chatgpt.com/g/g-6965a3dcd77481918c8985c7b27f8bb8-ai-answer-builder

If you feel invisible, you may not be touching your database enough.   On this live call-in episode of Stay Paid, we tackle three powerful business challenges: burnout from doing everything yourself, why listings aren't selling (hint: it's not your marketing), and how to stay top of mind in a competitive market.    From the "treadmill stage" of business to the hard pricing conversations most agents avoid, this episode breaks down practical strategies for leverage, buyer generation, and building referral momentum. If you want to grow without burning out, price listings properly, and create consistent touchpoints that drive referrals, this episode is packed with actionable advice.   🔑 Key takeaways: If you're burned out, you need leverage. It only comes from people or systems — and growth requires a leap of faith. Expect the hockey stick effect. Income may dip before it rises when you hire or implement systems. If listings aren't selling, check the price first. It's usually not a marketing problem — it's a pricing problem. Have harder conversations upfront. Pricing confidently saves months of stress later. Demand drives price. Price competitively to create traffic and momentum. Build a 26-touch cadence. Consistent communication beats random marketing. Top producers take action. They implement, adjust, and execute consistently.   ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

Anthony Lamacchia didn't build a multi-billion-dollar real estate company by accident. Anthony has built one of the fastest-growing real estate organizations in the country—closing over $3.3B in volume and more than 6,000 transactions in a single year. In this episode of Stay Paid, Anthony breaks down why recruiting is the true engine of brokerage growth, how he evaluates acquisitions, and what agents must do to survive and win in today's market. From calling your sphere to building culture, producing leads, and communicating like a true leader, this conversation is packed with no-fluff advice for agents, team leaders, and broker owners who want real growth—not excuses. 📝 What you'll learn: Why recruiting is the #1 job of every broker owner The top criteria Anthony uses before acquiring a brokerage What causes acquisitions to fail (and how to prevent it) How producing company-generated leads changes agent retention Why most agents struggle with follow-up—and how to fix it The simple script for calling your sphere (without being awkward) How great leaders communicate so people actually listen What Anthony would do differently if he started over today 📲 Follow Anthony: https://www.instagram.com/ajlamacchia 🏠 Work with Anthony: https://www.lamacchiarealty.com/ 🧠 Crush it in Real Estate training: https://crushitinre.com/

When the market feels uncertain, buyers, sellers, and entrepreneurs often make the same mistake: they wait. In this Stay Paid Q&A episode, we break down how to guide clients through fear, why timing the market rarely works, and how entrepreneurs can prove product-market fit before taking on massive risk. From luxury product launches to real estate decision-making, this episode delivers practical frameworks around cash flow, emotional decision-making, CAC vs LTV, and why quality of life often outweighs perfect timing. 📝 Noteworthy topics: Why "waiting for the market" often costs more than it saves How to uncover the real emotional motivation behind buying or selling The danger of going retail before proving product-market fit Why direct-to-consumer is often the smartest early-stage business model How to think about CAC vs LTV when running ads Why cash flow—not profit—is what kills most businesses How to help clients make confident decisions during uncertainty Why building a bigger pipeline removes commission pressure How quality of life often outweighs financial optimization 👠 Shop with Cierra: https://www.instagram.com/societyshoesbycierra/  📲 Follow Cierra: https://www.instagram.com/mscierra/   ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

Is AI about to replace real estate agents? According to Dave Garland—Managing Partner at Second Century Ventures—the answer is no. In this episode of Stay Paid, Dave breaks down why relationships still drive success, how technology should empower (not replace) agents, and what venture capital sees coming next for the industry. From mergers and acquisitions to AI, branding, and the future of real estate transactions, this conversation delivers a rare, insider perspective every agent needs to hear. 🧠 What You'll Will Learn Why real estate will always be a relationship-driven business How AI and technology should enhance, not replace, agents What mergers and acquisitions really mean for practitioners Why top agents thrive while others struggle The difference between building transactions vs. building relationships How technology creates leverage—but only with the right mindset What venture capital looks for in winning businesses Why trust, etiquette, and confidence are future-proof skills How to future-proof your business in a shifting market 📲 Follow Dave on social media: @dgarlandvc 🔗 Second Century Ventures: https://www.secondcenturyventures.com   ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

Most agents think their leads aren't serious—but the truth is, they're just early. In this Stay Paid Q&A episode, the team breaks down why nearly every real estate lead requires long-term nurturing and how top producers stay consistent long enough to win. From qualifying motivation to setting better appointments, mastering follow-up, and using ReminderMedia as a conversation trigger, this episode delivers practical tactics and mindset shifts that can take you from sporadic deals to predictable growth. 📌 Here are the main takeaways: Why most real estate leads take 6–18 months to convert How to stop dismissing "looky-loos" and start nurturing future clients The importance of knowing your numbers as a sales professional Why motivation matters more than timing How to structure follow-up based on a buyer or seller's true motivator Why ghosting can actually signal a more serious lead How ReminderMedia magazines create non-salesy reasons to call clients Simple scripts to turn branding moments into real conversations How to ask for referrals without sounding pushy or desperate ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

"Use AI to build better relationships, not replace them." In this Stay Paid Q&A episode, agents call in with three of the most important questions in real estate today: how to break into commercial, how to use AI without losing trust, and how to convert intent-based leads with ads and follow-up. Luke and Josh share tactical advice on mentorship, networking, AI adoption, calling strategies, and why volume is the true separator between average and top producers. 💡Topics discussed: ·      Adding commercial real estate without abandoning residential ·      Sacrificing commission to gain speed and knowledge Focusing on what won't change (trust and relationships) since no one knows where AI is headed Using AI for listing descriptions, buyer personas, marketing plans Asking AI why it's recommending other agents and not you Why reviews, authority, and visibility matter in AI search Your biggest opportunity being to call people who open emails ⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at [email protected] or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast 

"If you're trying to be for everybody, you're going to be for no one." Shannon Gillette shares how going all-in on authenticity, faith, and personal branding transformed her business and her life. From posting behind-the-scenes moments daily to openly sharing her faith, Shannon explains why trying to appeal to everyone actually repels the right clients. She also reveals the story behind launching the Awaken Summit, a faith-based real estate conference born from fear, obedience, and bold action.  💡 Learn about Shannon's Journey: From struggling solo agent to top Arizona team leader Why she chose video and social media over buying leads Posting daily life, not just listings, to build trust The danger of trying to be "for everyone" How faith became a core part of her brand Why sharing real life attracts the right clients Overcoming fear of judgment on social media Launching the Awaken Summit and her vision for a faith-based real estate conference 🎟️ Attend Shannon's Summit: https://www.awakensummit.com/  📲 Follow Shannon on instagram: https://www.instagram.com/shannon_gillette/ 

"If you're going to build people, you must care more about their outcome than yours." Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth. Learn about: How he built a 200-agent independent brokerage from scratch Emphasizing long-term strategy over short-term profit What's broken in real estate & why agents fail Focusing on the "middle 60%" who can succeed with the right mentorship Accountability, standards, and clarity matter more than perks Why brokerages should develop agents—not use them Recruiting should come from value, not persuasion 🔗 Connect with the Pivot Realty team: https://www.pivotrealty.com/ 🎧 Listen to Mark's podcast: https://www.thenecessaryentrepreneur.com/

Heather Corrigan—better known as The Hurricane—closed 80 transactions and $20M in volume while most agents were slowing down. From creating her own business hub to leveraging every deal into content and referrals, Heather proves that success isn't about perfect systems—it's about movement. If you want to dominate in any market, this conversation will light a fire. 💡Learn how she did it by: Not having a traditional team—leverages assistants, vendors, interns, and AI Creating her own networking group: The Hurricane Hub with 20+ business owners Focusing on community involvement Creating her brand: car wraps, tents, merch, door hangers & more! Using every transaction as content – videos, landing pages, & blog posts Having a heavy social media presence: Instagram, TikTok, & LinkedIn Sending ReminderMedia magazines to every past client (500+) Leveraging rentals, estates, 55+ communities, and investors 🔗 Connect with Heather: https://heathercorriganbergencounty.com/ 📲 Follow Heather on Instagram: https://www.instagram.com/heatherthehurricane1/ 🗣️ Follow Heather on Facebook: https://www.facebook.com/heatherthehurricane1