From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP

Flere episoder fra "Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing"

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  Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis

  2.9.2026

  49:47

  Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
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  No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC

  26.8.2026

  52:36

  Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
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  Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome

  19.8.2026

  45:45

  George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
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  Sponsorship From Every Side of the Table - Verity Edgell, Mastercard

  12.8.2026

  42:30

  Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
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  Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL

  5.8.2026

  52:59

  Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454
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  Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E

  22.7.2026

  52:53

  Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453
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  Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia

  8.7.2026

  50:24

  Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments.  Watch the Commonwealth Games from July 23 - https://sportsgeekhq.com/452-cody-lynch-commonwealth-games-australia
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  From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP

  24.6.2026

  57:39

  Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp
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  The Power of AI - What sports orgs need to know

  5.5.2026

  36:24

  Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.
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  The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)

  3.3.2026

  1:02:32

  Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449