SPA Girls Podcast – EP519 – Marketing for Authors with Olivia Zugay

Wondering how to juggle a demanding full-time job with having an author career too? We’re joined today by the fabulous Chloe Archer, who is doing exactly that!

Within five years, USA Today Bestselling romance author, Vanessa Vale, forged two pen names from scratch to seven figures, using the strategies and techniques she discusses in this episode

On 2.10.2015 we published our very first SPA Girls Podcast episode and OH THE NERVES! But we persisted and here we are, ten years later, ten years wiser, 520 episodes later and a million magic moments of inspiration, advice, publishing wisdom and fellow author interviews and shenanigans recorded.

Author Business and Marketing Strategist, Olivia Zugay, is here with some wonderful tips on gaining discoverability, improving reader retention and focussing on long-game thinking without overly relying on chaotic social media!

Feel like a hamster on a wheel trying to get ALL THE THINGS accomplished but never quite managing to do the important stuff? This is your episode!

This is more than a “mindset” episode, it’s a reality check, encouragement and call to follow your passion, that we’re sure will fire you up, just as much as it did us while recording!

Like most of our guests, NYT Bestseller Michele Scott's success didn’t happen overnight and there were huge ups and downs. She shares her journey towards finding the right agent, having books optioned, marketing plans, upskilling yourself and writing in different genres.

It's conference debrief time! We’re here with all our best writer tips and reflections from the recent Romance Writers of New Zealand annual conference!

Writing bestselling romance with incredible character chemistry is something that NYT Bestseller Annika Martin excels in. Annika, who also publishes romantic suspense as Carolyn Crane, has seen incredible success writing two books a year (on average) and publishing wide. This is a classic replay episode (originally recorded in 2021) where Annika reveals her plotting and writing process, getting the most "comedy" in her writing, editing tips for deepening characterization, what point of view to choose for best results, cover trends and how she approaches her newsletter and advertising. This episode is well worth a replay because Annika reveals some absolute nuggets of GOLD for all authors! About AnnikaAnnika Martin is a NYT bestselling author who loves reading and writing fun, sexy books, taking pictures of her cats, rocking out, saving animals, taking long baths, and consuming boatloads of chocolate suckers. She can be found hanging out in Minneapolis coffee shops with her awesome writer husband and tending her very wild, bee-friendly garden. Newsletter: www.annikamartinbooks.com/newsletterFind Annika at: https://annika-martin.myshopify.com/and on instagram at https://www.instagram.com/annikamartinauthor/#💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons! ⭐ Join us at the $10 tier, and you'll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions. All the info is at http://www.patreon.com/spagirlspodcast ✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info 😊Watch our weekly show on YouTube @‌spagirlspodcast Make sure to subscribe wherever you listen, so you don’t miss an episode!

Anya Mora is the bestselling author of domestic suspense and psychological thrillers, as well as an extensive romance catalogue under the pen name Frankie Love. She is also the host of I Am The Miracle Podcast on manifestation, creativity and living life out loud.