The Pubcast with Jon Loomer podcast

Incremental Attribution Explained

10.9.2025

The Pubcast with Jon Loomer

0:00

6:35

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

Flere episoder fra "The Pubcast with Jon Loomer"

The Learning Phase Is Just a Label
15.10.2025
7:15
Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.
Avoid the Bottomless Pit of Despair
8.10.2025
8:32
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.
Gå ikke glip af nogen episoder af “The Pubcast with Jon Loomer” - abonnér på podcasten med gratisapp GetPodcast.
When Does Remarketing Actually Make Sense?
1.10.2025
8:30
Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.
Frequency Is Not Your Problem
24.9.2025
7:19
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.
How the Meta Ad Auction Works
17.9.2025
8:05
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.
Incremental Attribution Explained
10.9.2025
6:35
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.
Creative Diversification Is the New Targeting
3.9.2025
7:28
Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.
Why Aren't People Acting on Your Ads?
27.8.2025
6:08
When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.
Don't Do What I Tell You to Do
20.8.2025
7:11
Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.
Your Cost Per Lead Is Mostly Meaningless
13.8.2025
6:46
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

Få adgang til hele det store podcastunivers med gratisappen GetPodcast.

Abonnér på dine favoritpodcasts, lyt til episoder offline, og få spændende anbefalinger.

© radio.de GmbH 2025