31 - Niching Down w/ Lori Kennedy Part 1

Today we're talking with executive producer and host of the show Should I Start a Podcast, Ronsley Vaz. The two share their stories about how they got their start in podcasting and tips for those who are thinking about starting their own. In this episode: How Tony lost his voice and became a nutrition psycho Why Ronsley got into podcasting and his first show The importance of finding your audience Putting your reps in everyday, whatever they might be Figuring out what you're good at Links Mentioned: Kick it in the Naturally book Become a Work-From-Home Health or Fitness Professional book The Bio-Individuality Coach Mentorship Program

2021 is upon us and it’s time to do a quick check in with your business to see what kind of adjustments will be the most helpful this year.  We’ve never had a year like 2020 before, which means if you haven’t made any adjustments to your business yet, you will likely need to.   The world is changing and the way we do business needs to adapt to that. In this episode: What's the best way for you to engage with your clients? The benefits of working virtually even if you're able to see clients in person How lowering prices and up-selling can reach a wider variety of clients Setting up a variety of ways to engage with clients Links Mentioned: Become a Work-From-Home Health or Fitness Professional Intro to Marketing Course for Health Professionals

In Part 1 we started to talk about strategies to use to adapt to this new world we're living in, and this week we'll talk about more ways you can create income in a post pandemic world. From starting to build a strong email list, creating content, and generating secondary sources of income, this show will get you on the right track to working remotely with clients.  Links Mentioned: The Bio-i Launch Sixfigurehealthpro.com/intro Sixfigurehealthpro.com/blueprint

   We’re back after a bit of a hiatus, and things have happened! Babies were brought into the world, which has been super fun; also a global pandemic happened, which had been not so fun.     But as luck would have it, we had already begun working on a project to help health professional adapt their businesses to work more remotely with their clients. That’s pretty convenient now, isn’t it?  More on that soon enough.     Today in this part one of two episodes we’re going to go talk about some initial concepts to consider when it comes to adapting your health pro business in this new socially distant world. You may even find this is the “work smarter, not harder” concept people are always talking about. Check out our free Health Pro Blueprint in the link below.     We’ll see you next week for Part Two! Links Mentioned: Sixfigurehealthpro.com/intro Sixfigurehealthpro.com/blueprint The Bio-i Launch

This is not an episode on how to cure or avoid the corona virus, because the world, for the most part, has no clue.  This is just a conversation about how your immune system works and how to maximize it. Physiology you can monitor to gain insights into where your immune system is now. Supplements that could help, and some that could hurt. Some thoughts for those who may be immunocompromised Boosting immunity Links Mentioned: Digest Course Kick Your Fat in the Nuts Remove the trouble - chapter 9 The Truth about Vitamin D Autoimmune Issues Bio-C

Before you do anything else to drum up new clients you must find your niche. Otherwise how will you know where to focus your expertise, or know who your ideal client is? Today we’re talking to Lori Kennedy, a former nutrition expert turned business professional. Listen in on this two part episode as she explains how her career naturally turned to business coaching, and why finding your niche in the health and wellness world will be your key to success.   Don’t be a food court! How your backstory can help you relate to clients How to find your niche You should like your clients What you can do to grow your niche You have to ask questions to know what your ideal client needs   The Wellness Summit Free Getting Started Guide Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach CourseLearn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.  

Before you do anything else to drum up new clients you must find your niche. Otherwise how will you know where to focus your expertise, or know who your ideal client is? Today we’re talking to Lori Kennedy, a former nutrition expert turned business professional. Listen in on this two part episode as she explains how her career naturally turned to business coaching, and why finding your niche in the health and wellness world will be your key to success. How Lori went from a nutritionist to a business wizard The importance of finding your niche and your ideal client Why casting a general net won’t catch you new clients The Business of Becoming Podcast The Wellness Business Hub Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach Course Learn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.

One of the best ways to drum up new clients is from referrals from your current clients. These can be especially effective because your clients are like walking, talking billboards. When you’re able to help a client with an issue they’ve been dealing with for years, or even decades, they’ll want to tell everyone. And since the people in their lives already know, like and trust them, they’re more likely to follow your advice. Listen in on this two part episode as Tony explains how to turn your clients into referral making machines.   It’s okay to ask your clients for referrals Utilize incentives for your current clients Develop referral relationships with other health professionals Create content that is easy to share Ask your clients for testimonials Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach CourseLearn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.    

One of the best ways to drum up new clients is from referrals from your current clients. These can be especially effective because your clients are like walking, talking billboards. When you’re able to help a client with an issue they’ve been dealing with for years, or even decades, they’ll want to tell everyone. And since the people in their lives already know, like and trust them, they’re more likely to follow your advice. Listen in on this two part episode as Tony explains how to turn your clients into referral making machines. Great results produce great referrals The more personal the problem, the better the referral Find your niche and become an expert Learning bio-individuality will allow you to help your clients much better Bad referrals can come just as quickly as good referrals Links Mentioned in this episode: Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach CourseLearn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.

In order to keep your business current and your followers interested, you need to be consistently creating new content. That can be a difficult task especially when you’re the boss. In this podcast we’re going to cover some great ideas to help you brainstorm fresh content or expand on ideas you’ve already had. Grab a pen and paper and get ready to take some notes!    The importance of writing down your ideas right away. How covering old topics in a new way can help you reach new followers. Research what’s working well for others. How outlines can help you expand your talking points. Interview an expert! BuzzSumo Hubs Spot Idea Generator Portent’s Content Idea Generator UberSuggest Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach CourseLearn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.