Changing consumers create growth opportunities in soft bread market

In this episode of Since Sliced Bread, Jane Miller, CEO of Rudi’s Bakery, shares how the company is navigating current market pressures in the natural bread segment and what the wider category can learn.

In this episode of Since Sliced Bread, Shawn Paterakis, director of sales and operations for regional DSD foodservice for H&S Bakeries, shares how bread demands are changing in foodservice, and how that can impact the retail side of bread.

In this episode of Since Sliced Bread, Leslie Vesper, head of marketing for Bimbo USA, shares what the US’s largest bakingcompany has discovered in its consumer insights and how Bimbo is responding to the changing consumer with its product portfolio.

In this episode of Since Sliced Bread, Erin Ball, executivedirector of the Grain Foods Foundation (GFF), shares the latest consumer research from GFF and Ipsos on “Consumer Perspectives on Bread” and the opportunities available to get bread in consumer shopping carts.

Premiering Oct. 21, season 28 of Since Sliced Bread aims to help bakers in the bread category find a way forward through the headwinds to future growth. It’s clear that bread has a role to play in consumers’ lives, but that role is changing. 

In this episode of Since Sliced Bread, Jake Huber, senior director of sales for Bimbo USA, shares how the baking giant’s portfolio is showing up across the perimeter and giving consumers what they want from the category.

In this episode of Since Sliced Bread, Chad Larson, chief executive officer of Mel-O-Cream Donuts, shares how donuts can expand their reach in the in-store bakery and drive excitement for the whole department.

In this episode of Since Sliced Bread, Michael Zaro, co-owner of Zaro’s Family Bakery, shares why the family decided to bring its premium cakes and breads to the perimeter bakery and how these products hit on multiple trends driving bakery today.

In this episode of Since Sliced Bread, Karen Toufayan, vice president of marketing for Toufayan Bakeries, shares about the company’s 100th anniversary and how the company has seen the flatbread category exist to grow sales. 

Season 27 of Since Sliced Bread takes a close look at the in-store bakery channel. Kicking of the season, JonnaParker, vice president of fresh foods for Circana, gives an update on how sales in the perimeter bakery are doing.