#3: Beyond the Hype: Practical Digital Transformation in Engineering

In this episode, Marcus Oledal from EDRMedeso sits down with Flemming Mortensen from Vestas to explore the realities of building a digital thread in a complex engineering environment. Flemming shares how Vestas has connected design, simulation, manufacturing, and operational data to create a more integrated and efficient product development process for wind turbine blades. They discuss the challenges of organizational change, the importance of automation and data connectivity, and why creating a digital thread is as much about people and processes as it is about technology. Flemming also offers insights into the next steps on Vestas' digital engineering journey and what it takes to scale these capabilities across an organization.

In this episode, Marcus Oledal from EDRMedeso speaks with Bob Tickel from Cummins about how simulation has evolved from a technical support function into a strategic business driver. With nearly 40 years of experience, Bob shares practical insights on simulation‑led product development, leadership skills for engineers, and why communication and bold decision‑making are essential for driving real business impact. 

In episode 5 of the Simulation Leadership Podcast, Marcus Oledal from EDRMedeso sits down with Nicolas Geiger, Development Manager at MultiWing, to explore how digital engineering, simulation, and AI are transforming product development in practice. From early CFD adoption and wind-tunnel testing to data-driven noise and performance prediction, Nicolas sets out how MultiWing has applied simulation and AI to reduce testing effort by up to 60–70%, while improving speed and confidence in engineering decisions. The Simulation Leadership Podcast explores what it really takes to lead engineering change in practice, and how engineering value is delivered at scale. Listen now to hear about MultiWing’s Journey.

In this episode, Marcus Oledal from EDRMedeso sits down with Torbjörn Virdung, Technical Leader in CFD at Volvo Cars, to explore how AI is transforming aerodynamics simulations and driving innovation. They discuss Volvo's approach to integrating AI into simulation workflows, the challenges of early adoption, and how collaboration and cross-functional teams are key to success. Torbjörn also shares practical advice for organizations looking to harness AI's potential to accelerate development while maintaining high-quality engineering standards.

In this episode, we dive into the core of digital transformation beyond buzzwords and tools. Marcus Oledal welcomes Wladimir Schamai from Danfoss, who shares insights on advancing digital engineering with a focus on practical impact over technology alone. Together, they discuss prioritizing impactful projects, navigating budget limitations, leading change, and the role of simulations and AI in transforming engineering for real-world success. Wladimir also offers practical advice for decision-makers on how to leverage digital tools effectively while building a strong culture around them.

Welcome to episode two of The Simulation Leadership Podcast, where we bring you insights from industry leaders driving innovation and change. Today, we're continuing our journey in the northern part of Denmark, a region that has become the epicenter of simulation leadership in Europe. In this episode, we’re thrilled to be at Velux, a company known for revolutionizing the way we think about daylight and fresh air in buildings. Our guest today is Katrine Weick. Bundgaard, Senior Manager of Sustainable Design and Simulation at Velux.  Katrine will walk us through how Velux has transitioned from individual-driven simulations to a company-wide simulation strategy that’s reshaping their product development process. We’ll explore the power of simulation-driven development, its impact on sustainability, risk mitigation, and how it’s helping Velux stay agile in a fast-moving market. From overcoming initial resistance to building a thriving simulation culture, this conversation is full of lessons for anyone looking to embrace innovation.

Welcome to the very first episode of The Simulation Leadership Podcast, the only podcast you need to uncover the mindset of some of the most influential innovators at the cutting edge of simulation strategy. It’s fitting that today, we’re broadcasting from Jutland, Denmark – a true epicenter of simulation technology in Europe – and we're excited to introduce you to one of the pioneers in this field. An industry veteran with experience stretching back to the early 1990's, Christian Brix Jacobsen, from Grundfos, is here to talk about how simulation has revolutionized product development, strategy, and innovation at one of the world's leading pump manufacturers.  In conversation with Marcus Oledal, Christian takes us on a journey, from his early days as a PhD graduate specializing in swirling flow simulations to spearheading Grundfos' simulation strategy, helping transform simulation from a niche tool into a company-wide approach that impacts design, validation, and manufacturing processes. We’ll uncover how this strategic shift led to faster development cycles, better products, and even the integration of cutting-edge technologies like AI and IoT into their workflow.  So, if you’re curious about the future of simulation, how to integrate it effectively within a global company, and what it means for innovation, this episode is for you. Let’s begin!