The Fundraising Everywhere Podcast podcast

Keeping the Supporter at the Centre

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In this episode, Annie Perez emphasizes the importance of keeping supporters at the heart of organizations.

  • She introduces the RAIN technique, which involves recognition, allowing, investigating, and nurturing.
  • She underscores the need for clarity, affinity, unity, and belonging in all connections.
  • Annie urges organizations to be brave, engage supporters in dialogues, and adapt to changes while remaining true to their mission. 

cThe episode ends with a call to action for fostering meaningful connections and personally nurturing supporters.

Join us for our first ever Supporter Experience Conference! You can register here. Use discount code FEPODCAST for a 50% discount.

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And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

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