Letting Experts Build Their Own Tools: Enterprise Vibe Coding with Virgin Voyages' Ben Daniel

Your next software developer might not know how to code. But they might know your business better than anyone. Ben Daniel, Senior Analyst at Virgin Voyages, joins the Shiny New Object Podcast to explain why enterprise vibe coding is putting software development directly into the hands of the people who actually do the work. We talk about bypassing the IT queue, building tools that solve real problems, and why giving everyone Claude Code isn't quite the same thing. Turns out knowing what to build might be more valuable than knowing how to build it. Subscribe to the podcast to keep receiving data driven marketing insights from the industry's leaders. And visit us at www.automatedcreative.com to learn more about what we do.

Does your AI work on a regular Tuesday morning? Or only in the demo? Ishaan Kaul, Director of AI Adoption and Creativity at Reckitt, has 1,500+ marketers to think about. Getting them to use AI takes embedment and enablement. Very human work. Finding the steps where AI can help, rather than overhauling how everyone works. Tune in to hear us talk creativity, AI adoption, and making it work. Subscribe to the podcast to keep receiving data driven marketing insights from the industry's leaders. And visit us at https://www.automatedcreative.net to learn more about what we do. 

Does your AI work on a regular Tuesday morning? Or only in the demo? Ishaan Kaul, Director of AI Adoption and Creativity at Reckitt, has 1,500+ marketers to think about. Getting them to use AI takes embedment and enablement. Very human work. Finding the steps where AI can help, rather than overhauling how everyone works. Tune in to hear us talk creativity, AI adoption, and making it work.  

The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest #ShinyNewObjectPodcast, Justin explains why becoming a better data-driven marketer starts with becoming a less overwhelmed human. We also discuss killer stories, Cornish ice cream and the career risks of binge-watching Mad Men. Follow the podcast to keep receiving the latest data-driven marketing stories and tips from the world's leading minds in advertising and marketing. 

What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing & learning - one of our favourite topics at Automated Creative. Tune in for pre-Christ marketing tips. Follow for more data-driven marketing gems and discussions about the future of marketing.

Crystalyn Stuart-Loayza, Head of AI Transformation at Plus Company, joins the Shiny New Object Podcast to break down four principles for getting it right: process over policy, AI as a "tool mate", a Builder's Code, and better disclosure.

Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences turn purchases into advocacy.

It's easy to be blinded by data. But most of it is just noise. Every data point is rooted in human behaviour and that's what matters - asking why, staying context based, and remembering that most people don't care about your marketing. On the #ShinyNewObjectPodcast, Fiverr VP of Global Brand Communications Shiri Hellmann tells us why and how she uses AI for social listening, how she's screwed up the worst, and how to handle data in a way that makes sense. Subscribe to the channel to continue getting #marketing insights for data driven leaders.

AI can make you faster. But can it make you memorable? Mark Cibort, Global Head of Marketing Operations at Kenvue, joins the #ShinyNewObjectPodcast to discuss agentic employees, data overload, the AI bubble, and why the real competitive advantage is becoming the most human person in the room. Tune in to learn how to make more space for what matters, while still making the most of the tech revolution. 

Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks like when you research and back up your hunches... instead of just saying "just breathe through your nose." Tune in to discover: • Why digital data is not the same as objective truth  • How AI can make audience research more scalable • Why friction can sometimes improve conversion • What happens when every marketer uses the same AI tools • Why skilled creatives remain the real competitive advantage Subscribe to keep hearing conversations about creativity, technology and the future of data-driven marketing.