1045: Specializing for Success: Finding a Niche in Legal and Home Services with Ivan Vislavskiy

Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. Listen to this informative Sharkpreneur episode with Paige Arnof-Fenn about maximizing your marketing impact. Here are some of the beneficial topics covered on this week’s show: - How Mavens & Moguls specializes in providing strategic marketing solutions for mid-market and emerging marketing firms. - Why it’s vital for business owners to consider their brand important. - How business owners should be defining and maintaining consistency in branding across all platforms. - Why authenticity is key in branding. - How businesses need to audit their messaging and identify their unique value proposition to achieve branding success. Connect with Paige: Guest Contact Info Links Mentioned: mavensandmoguls.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing Humanizing Content for Increased Social Media Engagement with Eric Morgan from Grow Your Law Firm.Follow the show: Grow Your Law FirmWelcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative messaging, and community involvement for law firms looking to maximize their online presence.   As the President/CEO of Roux Advertising, Eric takes a strategy-first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.     Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 29 years of marketing, strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni.    What you’ll learn about in this episode:   Unlock the Personal Side of Legal Practice: Explore the impact of showcasing personal aspects, community involvement, and charity events in transforming lawyers into relatable figures. Discover how this approach significantly boosts engagement and visibility, giving your legal brand a human touch. Revamp Your Social Media Strategy through Experimentation: Dive into the world of crafting a powerful content strategy. Experiment with various content types, from staff highlights to community involvement, and tailor your approach dynamically based on audience reactions. Utilizing YouTube Shorts: Delve into the effectiveness, affordability, and scalability of YouTube advertising. Uncover the unique advantages of YouTube shorts, providing an accelerated path to growth and increased engagement for your legal brand. Navigating the Challenge of Multiple Social Media Profiles: Overcome the complexities of maintaining brand consistency and community engagement across various profiles. Establish clear guidelines and role delineation to streamline your social media presence effectively and make sure your audience understands. Social Media Mastery for Legal Success: Learn to harness the full potential of social media marketing and elevate your online presence for lasting client relationships. Explore personal engagement strategies, innovative content approaches, leverage YouTube advertising tools, and maintain a consistent brand message across profiles.    Resources:  https://rouxadvertising.com/ Social Media: https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/in/eric-morgan-b6a6042/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermindDISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Richard Parker has been helping people achieve their dreams of owning a business for over 30 years. His ‘How To Buy A Good Business At A Great Price’ program has sold over 100,000 copies in more than 80 countries. He was a partner with Ray Dalio and the Dalio family office for four years in an investment firm that was set up for Richard to mentor one of Ray’s sons in the art of buying businesses. Richard has personally purchased 13 of his own companies plus one co-investment with purchase prices ranging from $50,000 to over $200 million. He has appeared in Forbes, The New York Times, TheStreet.com, Entrepreneur Magazine, Inc., and has over 200 published articles to his credit. Listen to this informative Sharkpreneur episode with Richard Parker about how to acquire a business. Here are some of the beneficial topics covered on this week’s show: - How it’s important to understand the complexities of buying a business so you can avoid common mistakes. - How one of the biggest mistake buyers make is diving into the process without sufficient knowledge and preparation. - Why you shouldn’t randomly search online for a business to purchase. - How it’s smart to meet with multiple people selling their business to gain insights into different industries and business operations. - How cultural alignment and proper integration when acquiring a business are vital to ensure success. Connect with Richard: Guest Contact Info Instagram @richardparkerdiomo Facebook facebook.com/RichardParkerDiomo Links Mentioned: richardparker.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Lazar is renowned as the founder of Tennis Hero (2015, exited in 2019), Covers Hero (2016, exited in 2020), and HeroX (2020). His entrepreneurial journey includes notable achievements such as securing his first round of investment on "Shark Tank Romania" and earning recognition as one of Forbes' "30 Under 30." Inspired by his Baha'i faith, Dan is deeply committed to serving social causes. Before venturing into entrepreneurship, Dan pursued a career in professional tennis, achieving significant success, including being crowned the vice-champion of Romania U18. Currently serving as the CEO and Co-founder of HeroX, a dynamic property company, Dan oversees diverse ventures aimed at global impact. HeroX specializes in supplying air domes and inflatable buildings worldwide, alongside developing units adjacent to parks in Australia and spearheading solar power farm projects in Romania. Through his multifaceted endeavors, Dan continues to demonstrate his passion for innovation and social responsibility on a global scale. Listen to this informative Sharkpreneur episode with Dan Lazar about innovating agriculture and sports. Here are some of the beneficial topics covered on this week’s show: - How air domes are a cost-effective way for businesses like tennis clubs to operate year-round, regardless of weather conditions. - Why you should be using different methods to reach potential clients, including cold outreach, paid ads, trade shows, and referrals. - How having a low loan-to-value ratio and valuing partnerships over loans is vital in property development - Why it’s important for entrepreneurs to avoid a fixed mindset and to explore various sales channels. - How entrepreneurs should push past their limiting beliefs to achieve higher levels of success. Connect with Dan: Guest Contact Info Links Mentioned: hero.holdings Learn more about your ad choices. Visit megaphone.fm/adchoices

Ivan Vislavskiy is the co-founder of Comrade Digital Marketing Agency, a renowned firm recognized by INC5000. With offices in Chicago, Miami, and Austin, Ivan leads the agency with a vision that keeps it ahead in the digital marketing world, always exceeding clients' expectations. Ivan's expertise is evident in over 400 successful projects, demonstrating his ability to drive growth and foster creativity within the company. His creative spirit has turned the agency into a hub for innovation and collaboration, leading to significant development of in-house projects. Comrade Digital Marketing Agency has received numerous industry awards, highlighting its commitment to excellence and its leading role in digital marketing. Listen to this informative Sharkpreneur episode with Ivan Vislavskiy about finding a niche in legal and home services. Here are some of the beneficial topics covered on this week’s show: - How Comrade Digital Marketing Agency helps clients solve revenue problems by creating systematic marketing programs and managing marketing budgets. - How monitoring Google’s algorithm updates ensures alignment with best practices delivering relevant content to users. - Why it’s important to hire employees who are the right cultural fit for your company. - Why staying at the forefront of the rapidly evolving digital marketing industry is vital. - How business owners need to stay on top of industry changes while enjoying the continuous learning process. Connect with Ivan: Guest Contact Info Instagram @comradeweb Facebook facebook.com/ComradeWeb LinkedIn linkedin.com/company/comrade-web-studios Links Mentioned: comradeweb.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a Million-Dollar Business: The Power of Systems and Delegation – The Sharkpreneur podcast with Seth Greene Episode 1044 Mike Abramowitz Mike Abramowitz has 20 years in direct sales, training over 5,000 reps, and generating $19M in product sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless. Mike has grown his multiple businesses and nonprofit to operate without him, achieving the "Time Rich" lifestyle. As a father and husband, he equips business owners with a team of AI Powered Virtual Assistants to liberate them from time-consuming tasks and elevating their focus on high-value activities that matter most to them. Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize. Listen to this informative Sharkpreneur episode with Mike Abramowitz about using systems and delegation to build a million-dollar business. Here are some of the beneficial topics covered on this week’s show: - How hiring a business coach is one of the smartest decisions an entrepreneur can make. - How entrepreneurs deserve a work life balance and to spend time with their family. - Why entrepreneurs should reinvest in what matters most to them. - How using effective delegation and planning can give entrepreneurs more of their time back. - How strategic systems and delegation can lead business owners to success and personal fulfillment. Connect with Mike: Guest Contact Info Instagram @betterthan_rich Facebook facebook.com/betterthanrich Links Mentioned: betterthanrich.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Tomlin is the Co-founder and CMO of VendAsta Technologies Inc. At Vendasta, our core purpose is to drive local economies by democratizing technology for small and medium-sized businesses, or SMBs. Our mission is to be the leading platform for technology experts, which we refer to as channel partners, to provide digital solutions to SMBs. Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that is delivered to SMBs. The Vendasta platform provides channel partners with products for marketing automation, CRM, order and billing management, payments and collections, fulfillment management, and more. These products and services come with ready-made, go-to market materials that save the channel partner time, attract SMB attention, and help close new deals. Listen to this informative Sharkpreneur episode with Jeff Tomlin about the key to building long-term partnerships in business. Here are some of the beneficial topics covered on this week’s show: - How it’s important to evolve your organizational structure as your company grows. - Why it’s vital to understand your clients’ needs and provide ongoing support. - How selling multiple solutions to clients reduces churn. - Why expanding your offerings allows you gain more clients. - How building and growing a company requires business owners to adapt to constant changes. Connect with Jeff: Guest Contact Info X @vendasta Instagram @vendasta Facebook facebook.com/vendasta LinkedIn linkedin.com/company/vendasta Links Mentioned: vendasta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Camberato is the CEO and founder of National Business Capital, a Specialty Finance Group. Through an easy-to-use online platform and an experienced team, National Business Capital helps entrepreneurs access competitive business financing conveniently, efficiently, and strategically. From SBA loans to lines of credit, equipment financing, and more, Joe and his team have completed tens of thousands of transactions and financed $2+ billion for businesses nationwide since 2007. Joe knows entrepreneurs because he is an entrepreneur. He started National Business Capital after realizing how challenging it is for business owners to access the funding they need to grow. With a strong vision, determination, and passionate leadership, Joe grew his firm from his spare bedroom to an all-star team that’s earned #1 top workplace on Long Island 5 years in a row – all without one dollar of private equity. Joe is frequently mentioned in Fortune, CNBC, Yahoo, Business Insider, and Forbes. He’s recognized as a national thought leader in finance, business, and private credit, ranking among top business leaders. Listen to this informative Sharkpreneur episode with Joe Camberato about navigating the world of private credit. Here are some of the beneficial topics covered on this week’s show: - How accessing capital can be challenging for business owners. - Why business owners struggle with the complexities of financing their business. - How banks tend to prefer larger deals, leaving a gap for businesses that need smaller funding amounts. - How banks typically look for collateral such as real estate or heavy machinery which not all business have. - How private credit is more expensive than a traditional bank loan but it provides access to capital without giving up equity. Connect with Joe: Guest Contact Info X @NatBizCapital Instagram @natbizcapital Facebook facebook.com/NatBizCapital LinkedIn linkedin.com/company/natbizcapital Links Mentioned: nationalbusinesscapital.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. Together with his partner Adam Hale, Jody co-founded Summit CPA Group in 2002. It was the first fully distributed accounting firm in the country. In 2020, Summit merged with Anders CPAs + Advisors, and is now recognized as Summit Virtual CFO by Anders. Jody’s specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management. Listen to this informative Sharkpreneur episode with Jody Grunden about the evolution of virtual CFO services. Here are some of the beneficial topics covered on this week’s show: - How being innovative, solving problems, and always looking to improve processes and services will lead you to success. - How a virtual CFO is perfect for companies who cannot afford a full-time CFO. - Why going completely virtual fueled the firm’s growth. - How having a subscription-based billing model provides clients with predictable fees. - How it’s vital to document processes and maintain a strong culture during mergers. Connect with Jody: Guest Contact Info X @vcfobyanders Instagram @vcfobyanders Facebook facebook.com/vcfobyanders LinkedIn linkedin.com/company/vcfobyanders Links Mentioned: summitcpa.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Brice Holmes is a serial entrepreneur, investor, and founder and CEO of Invata Global Capital, a venture capital and private equity firm headquartered in Phoenix, AZ. Since 2013, Brice has invested in 2023 multifamily units across six Class A properties, as well as over 250,000 rentable square feet of trophy Class A office space. Other vested interests for Brice and Invata Global Capital include multiple consumer product goods in the adult beverage space, pet goods, short-term rentals, and boutique hotels. Fueled by a steadfast commitment to ecotourism, sustainability, and conservation, Invata Global Capital is poised for an exciting expansion into the vibrant market of Costa Rica, enhancing its global presence. Dedicated to fostering growth within the global entrepreneurial community, Brice has also harnessed his extensive expertise to mentor and empower over 4,000 entrepreneurs across more than 140 countries, steering them towards the development of impactful, forward-thinking brands. Listen to this informative Sharkpreneur episode with Brice Holmes about building brands and thinking big. Here are some of the beneficial topics covered on this week’s show: - How thinking bigger from the outset is important when the time comes to expand and grow your business. - Why Invata Global Marketing believes in building impactful visionary brands rather than just selling products. - How podcasts are a great way to find inspiration and stay up to date on trends. Connect with Brice: Guest Contact Info X @InvataGlobal Instagram @invataglobal Facebook facebook.com/InavataGlobal LinkedIn linkedin.com/company/invata-global-marketing Links Mentioned: invataglobal.com Learn more about your ad choices. Visit megaphone.fm/adchoices