Maintaining Authenticity using AI in Marketing with Emanuel Rose

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore the evolving role of Chief Technology Officers (CTOs) in the age of AI with our special guest, Mark Wormgoor, a seasoned CTO and expert in technology leadership.Mark discusses the rapid advancements in technology and how CTOs are at the forefront of integrating these innovations into business strategies. He emphasizes the importance of CTOs balancing their deep technical understanding with the ability to communicate and implement technology solutions that align with business objectives.Notable Quotes:“Technology is not just evolving in a straight line; it’s truly exponential.” - [Mark Wormgoor]“CTOs need to bridge the gap between deep technical knowledge and business needs.” - [Mark Wormgoor]“Start with the business problem. Don’t just adopt AI for the sake of it.” - [Mark Wormgoor]“Awareness and education are key in managing the security risks that come with AI and technology.” - [Mark Wormgoor]Mark shares practical advice for CTOs on how to effectively integrate AI into their organizations. He recommends starting with small pilot projects to test the potential impact of AI tools before scaling up. Mark also highlights the importance of having a collaborative approach, involving various department heads in discussions about AI adoption to ensure it addresses real business needs.Connect with Mark Wormgoor:https://www.linkedin.com/in/mwormgoor/https://markwormgoor.com/Mark offers valuable resources for CTOs looking to enhance their skills and better manage stakeholder expectations. His “CTO Compass” project provides insights and guidance for technology leaders navigating the complex landscape of modern business technology.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the fascinating world of gamification and how AI is revolutionizing it, featuring our special guest, Juliette Denny, a leading expert in corporate learning and gamification.Juliette introduces the concept of gamification, explaining how it differs from game-based learning. She discusses the application of game mechanics—such as badges, levels, and rewards—in non-game contexts to make learning engaging and effective. Juliette emphasizes how these mechanics can drive employee engagement in corporate training by turning mundane tasks into exciting, interactive experiences.Notable Quotes:“Gamification is using the mechanics that humans find appealing in games and applying those in a non-game way.” - [Juliette Denny]“The more gaming mechanics you have, the more excitement you can generate within a learning environment.” - [Juliette Denny]“The point of AI in learning is to adapt to the learner’s needs and create a personalized experience that enhances both knowledge retention and application.” - [Juliette Denny]“We are creating an environment where learning objectives are met, but in a way that’s creatively interesting and engaging.” - [Juliette Denny]Juliette also shares insights into the future of gamification with AI, highlighting the development of gamified AI agents. These agents can create personalized learning experiences by adapting to the user’s knowledge level, making training more efficient and relevant. She explains how these technologies can be used in scenarios such as financial crime training, where participants navigate a virtual world to solve problems, thus learning through practical, immersive experiences.Connect with Juliette Denny:https://www.linkedin.com/in/juliettedenny/https://zavmo.aiConnect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore the impact of AI on networking with our special guest, Melissa Llarena, an expert in genuine networking and founder of the Mom Founder Imagination Hub podcast.Melissa shares insights on how to use AI to enhance your networking efforts without losing authenticity. She emphasizes the importance of maintaining a personal touch and using AI as a tool to prepare and research rather than to replace genuine interactions.Notable Quotes:“AI is never gonna replace the need for someone to have guts.” - [Melissa Llarena]“AI might have that language for you, but at the end of the day, you yourself deep inside know it wasn’t even your words.” - [Melissa Llarena]“The intention in terms of the way that you got that guest and the way that you’re letting them shine on your podcast matters.” - [Melissa Llarena]“You can pull from different categories of your life to add value and not feel insecure about networking.” - [Melissa Llarena]Melissa also addresses common pitfalls in using AI for networking, such as relying too heavily on AI-generated messages and losing personal touch. She provides practical advice on how to leverage AI for research and preparation to enhance your networking efforts genuinely.Connect with Melissa Llarena:https://fertileideas.com/https://www.instagram.com/melissallarena/https://www.melissallarena.com/podcast/Melissa offers a free playbook for mom entrepreneurs and a set of best practices for using AI in networking. Reach out to her on Instagram to get these valuable resources.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we discuss maintaining authenticity while using AI in marketing with our special guest, Emanuel Rose, an expert in ethical and effective AI usage.Emanuel dives into how AI can be leveraged as a powerful tool without losing your unique voice. He emphasizes the importance of using AI to augment rather than replace your content creation process, ensuring that your authentic voice remains at the forefront.Notable Quotes:“You’ve gotta have some content to point the GPTs at. You don’t want the AI to develop your content for you because it’ll just be bland and boring.” - [Emanuel Rose]“The highest use of AI right now is in editing, summarizing, and repurposing content.” - [Emanuel Rose]“You have to create some content. You have to have a voice.” - [Emanuel Rose]“AI is amazing and cool, but there’s a structure that you have to work within to get the best output in the most efficient time.” - [Emanuel Rose]Emanuel also discusses common pitfalls in using AI, such as the tendency to trust without verifying the AI’s output and the importance of having a clear plan before integrating AI into your workflow. He provides practical advice on prompt writing and using AI for data analysis, emphasizing the importance of maintaining human oversight in the content creation process.Connect with Emanuel Rose:https://emanuelrose.com/https://www.strategicemarketing.com/https://www.linkedin.com/in/b2b-leadgeneration/Emanuel’s insights can help professionals use AI to enhance their marketing efforts while staying true to their brand’s voice.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore how to survive and thrive in the corporate world with AI, featuring our special guest, Philip Blackett, a corporate expert with insights on integrating AI into everyday work.Philip discusses the importance of adopting a growth mindset when it comes to AI and understanding how it can be leveraged to enhance job performance. He emphasizes that while AI is evolving rapidly, the key is to focus on tools that can directly improve your productivity and efficiency.Notable Quotes:“Let’s adopt a growth mindset in terms of, hey, AI is here to stay. Let’s learn what it’s about.” - [Philip Blackett]“How can I do my job better with the help of AI?” - [Philip Blackett]“The only way to have standardized data going forward that you can use is by having harmonized processes.” - [Philip Blackett]“Focus on AI tools that are relevant to what you do on a day-to-day basis.” - [Philip Blackett]Philip also addresses common fears about AI, including the challenge of keeping up with rapid changes and the concern of standing out in the corporate environment. He offers practical advice on collaborating with colleagues to explore AI tools and staying ahead by continuously learning.Connect with Philip Blackett: • LinkedIn: https://www.linkedin.com/in/philipblackett/ • Books on Amazon: https://geni.us/DYiuHMBPhilip’s expertise can help professionals navigate the complexities of AI integration in the corporate world, ensuring they stay relevant and valuable.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore how businesses can transition to modern systems with the help of AI, featuring our special guest, Ryan Pollyniak, an expert in systems integration and AI adoption.Ryan shares his insights on the challenges faced by organizations with legacy systems and the importance of upgrading to modern, AI-driven platforms. He emphasizes the role of executive leadership in facilitating change and the necessity of having a well-thought-out plan for transitioning to new systems.Notable Quotes:“The biggest inhibitor to change for an organization with their legacy systems is business disruption cost.” - [Ryan Pollyniak]“You want to have executive leadership layer change management in place at an early stage way before you go to try to make a system change.” - [Ryan Pollyniak]“Get your data estate in order. Get your systems in the cloud and with a trusted platform.” - [Ryan Pollyniak]“The only way to have standardized data going forward that you can use is by having harmonized processes.” - [Ryan Pollyniak]Ryan discusses the importance of understanding the specific needs of a business before implementing AI and highlights the benefits of using AI to improve efficiency in everyday tasks. He also explains the difference between machine learning, AI, and other related technologies, providing practical examples of how businesses can leverage these tools.Connect with Ryan Pollyniak: • Website: https://www.westerncomputer.com/ • LinkedIn: Ryan PollyniakRyan’s expertise can help businesses navigate the complexities of transitioning to AI-driven systems, ensuring a smooth and effective upgrade.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore how AI can enhance your CRM (Customer Relationship Management) with our special guest, Michael Hudlow, a CRM expert.Michael provides a comprehensive overview of CRM systems, explaining their importance in managing customer information and improving business development decisions. He discusses the challenges of CRM implementation, especially the difficulty in getting team members to consistently input data. Michael highlights how AI can automate and streamline this process, making it easier for businesses to maintain accurate and useful CRM data.Notable Quotes:“Everyone is already using a CRM system of sorts… It’s just probably not a great system.” - [Michael Hudlow]“With an AI component, it’s much more like it’s looking at everything and it will be able to say that company that is on your hit list was in the news today and they said this.” - [Michael Hudlow]“Write down on a piece of paper what is failing at your company or something that is holding you back… make sure those two or three things that you’ve highlighted are addressed.” - [Michael Hudlow]“The good news is all of these systems are extremely capable from a technical standpoint.” - [Michael Hudlow]Michael also provides valuable advice for smaller businesses looking for the right CRM system, emphasizing the importance of identifying specific needs and problems before choosing a solution. He recommends starting with niche CRMs tailored to specific industries and leveraging free versions of larger platforms like HubSpot for initial setup.Connect with Michael Hudlow: • Website: https://bitxiacrm.com • LinkedIn: https://www.linkedin.com/in/mmhudlow/Michael’s expertise can help businesses navigate the complexities of CRM systems and ensure they get the most out of their investment.Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the world of AI art and its business applications with our special guest, Rory Flynn, an expert in using Midjourney to create masterful art.Rory shares his journey into AI art, beginning with a fascination sparked by intriguing images he saw on Twitter in 2022. This led him to explore Midjourney, initially as a tool to meet his business needs in email marketing. Rory explains how he leveraged AI art to create compelling visuals without the high costs of hiring additional staff, demonstrating the practical applications of AI in a business context.Notable Quotes: “People don’t see the value until they actually start to utilize it in their day to day.” - [Rory Flynn] “Have you seen this today? If you have, I’m just gonna scrap it. If you haven’t, that’s what’s getting posted.” - [Rory Flynn] “My whole goal in talking about this to people is to find not only the use cases for a finished product but also like internal and operations.” - [Rory Flynn] “With AI, we have the opportunity to level the playing field. Anyone can create competitive images, regardless of resources.” - [Jonathan Green]Rory emphasizes the importance of standing out in the crowded social media space by creating unique and eye-catching visuals. He also addresses the common misconception that mastering tools like Midjourney requires a steep learning curve. With the right guidance, users can start creating impressive images in a matter of days.Connect with Rory Flynn: • LinkedIn: https://www.linkedin.com/in/rory-flynn-ai/ • Course: https://jonlinks.com/roryRory’s new program, Midjourney Mastery, offers a comprehensive step-by-step approach to mastering AI art generation. This course is designed to be completed in a single day, providing users with all the necessary skills to create high-quality images efficiently.If you’re interested in how AI can transform your visual content creation and want insights from a leading expert, this episode is a must-listen!Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into how AI can enhance customer experience with our special guest, Stacy Sherman, a seasoned expert in customer experience (CX).Stacy introduces the concept of CX, emphasizing its importance in creating positive interactions not just for customers but also for employees and other stakeholders. She discusses how thoughtful design and intentional customer journeys can significantly impact business success. Stacy shares her insights on the common mistakes businesses make in customer experience and offers practical advice on leveraging AI to improve customer interactions.Notable Quotes:“People don’t just buy on price alone. They buy based on experiences.” - [Stacy Sherman]“How easy or difficult is it to do business with us? That effort score is crucial in understanding and improving customer experience.” - [Stacy Sherman]“Saving money pennies now will cost you dollars in the long run.” - [Jonathan Green] “People buy from people they trust. Evaluate how you show up in the world and what you are saying.” - [Stacy Sherman]Stacy also highlights the importance of breaking down silos within organizations to ensure seamless customer experiences. She provides examples of how different departments’ goals can create friction and how cross-functional teams can work together to design and validate customer journeys effectively.Connect with Stacy Sherman: • Website: DoingCXRight.com • LinkedIn: https://www.linkedin.com/in/stacysherman/Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore the critical intersection of AI and cybersecurity with our special guest, Terry Ziemniak, a cybersecurity expert.Terry delves into the importance of understanding and managing the risks associated with AI technologies. He discusses the shared security model, which underscores the responsibilities of both AI providers and users. Terry emphasizes that while AI tools can bring significant benefits, it’s crucial to implement proper data governance and risk management strategies.Notable Quotes:“It’s easier to see the value in the gold rush than the potential risks coming behind it.” - [Terry Ziemniak]“In this very quickly evolving role of AI, the vulnerabilities may be a big unknown.” - [Terry Ziemniak]“You are not gonna stop the stealing of Jonathan Green’s book… The question is how do you stop the misuse on the backend?” - [Terry Ziemniak]“How does security have to be? Nobody really needs to hit that highest level… What’s the right level of security for us?” - [Terry Ziemniak]Terry also shares insights on how small and mid-sized companies can approach cybersecurity by classifying their data and understanding their specific risks. He provides practical advice on balancing security measures with operational efficiency and the importance of staying adaptable in a rapidly changing technological landscape.Connect with Terry Ziemniak: • Website: https://www.techcxo.com/ • LinkedIn: https://www.linkedin.com/in/terryziemniak/Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast