Copywriting in the Age of AI with Nick Usborne Ep. 610

Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated.He shared stories of how he 5x companies as well as the secret weapons in B2B selling.We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter. Whether you're an entrepreneur, executive, or business owner, this episode is designed to help you make informed decisions about leveraging coaching and consulting for optimal growth.Guest’s Contact Informationhttps://www.lemberg.com/https://www.linkedin.com/in/unreasonable/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the Show.

Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing the crucial combination of Artificial Intelligence and Emotional Intelligence (EI). Both issue a cautionary warning for those who believe AI writing tools will never replace human copywriters and content writers. They also highlight the dangers of leaning completely on AI and falling into the “Sameness Trap" when using AI writing tools and offering strategies to maintain uniqueness and creativity. A perspective of focusing on the light at the end of the tunnel and a future with AI as the importance of SEO rises and falls again. “SEO is Dead. Long live SEO (and the human element)!"Guest’s Contact Informationhttps://nickusborne.com/seohttps://www.linkedin.com/in/nickusborne/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the Show.

In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacking and fake profiles, highlighting effective de-risking practices.We delve into the critical importance of data privacy and GDPR compliance, discussing the implications of breaches and strategies to secure customer data and based practices for data storage for businesses of all sizes. Clayton also goes into concerns and recommendations with integrating WordPress plugins and website security, along with essential considerations for secure e-commerce payment processing. If you manage IT for a business or a web developer and cyber security has been on your mind this is the “101” podcast for you!Guest’s Contact Informationhttps://www.linkedin.com/in/clayton-riness/https://www.tevora.com/Additional RESOURCES: Learn about cybersecurity governance, risk, and compliance: https://www.isaca.orgFind online courses for cloud computing, blockchain, AI, and more: https://www.isaca.org/training-and-events/online-training/online-review-coursesImprove security controls with the CIS Top 18 framework: [CIS Critical Security Controls]- https://www.cisecurity.orgAccess free cybersecurity training from CISA: https://www.cisa.govEnroll in Cyber Hygiene Services for vulnerability scanning: https://www.cisa.gov/cyber-hygiene-servicesPlease like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/Support the Show.

"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option?In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the “metaverse”! Join us as we delve into effective team strategies, communication tactics, and team-building techniques tailored for remote environments.How to foster collaboration, maintain productivity, and drive results in distributed marketing organizations. Whether you're a seasoned marketing leader or new to remote management, discover actionable tips and best practices to lead your team to success in today's remote work revolution!Guest’s Contact Informationhttps://www.linkedin.com/in/drewpmoffitt/https://www.kumospace.com/If you're interested in what Drew is offering and you have heard it here, please support us and use the discount code: BestSEOPodcast so they know the referral came from us!Please like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the Show.

Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget.Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives that really connect with your audience and position your brand as the go-to expert in your field.We will talk about going "LEAN" in your marketing strategy. It's all about focusing on one channel at a time and mastering it like a pro. Whether it's SEO, social media, or email marketing, we'll share actionable tips to help you become the trusted adviser in your niche, even with a small team.And speaking of small teams, if you're running your startup with just 0-2 people in your marketing department, I got you. We don’t do all just mid-market clients. Sarah will reveal practical strategies to maximize your impact without draining your resources.Join us as we uncover the secrets to driving growth and success through content marketing, no matter the size of your team or budget. Whether you're a startup founder or a marketing enthusiast, this episode will give you the tools you need to thrive in the competitive startup landscape.So, grab your headphones and tune in to learn how to master content marketing for your startup journey. Let's grow smart together!Guest’s Contact Informationhttps://www.linkedin.com/in/sarahnoelblock/https://www.sarahnoelblock.com/Please like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: Support the Show.

Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today.Matty will share his insights on podcast advertising and how brands are leveraging this platform to connect with listeners effectively. We'll learn about some cool strategies for integrating ads into podcasts without losing that authentic vibe that keeps audiences engaged.And of course, we'll talk about storytelling in podcasts—what makes a great story, how to hook your listeners, and why emotional connections matter. Matty's got some awesome tips to help you craft narratives that leave a lasting impact.But that's not all! We'll also dive into personal branding and why it's essential for podcasters, marketers, and brands. Find out how you can position yourself as a thought leader in your niche and build a brand that resonates with your audience.Whether you're a seasoned podcaster or just starting out, this episode is full of practical advice and insider knowledge. Tune in to hear Matty Staudt's take on where podcasting is headed and how you can make your mark in this exciting industry!Guest’s Contact Informationhttps://www.linkedin.com/in/matty-staudt-44698b8/https://www.jamstreetmedia.com/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPoweSupport the Show.

Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name.Fred Cary, with his extensive experience in fundraising for startups, provides invaluable insights into how a strong brand can significantly impact a company's ability to secure funding and investment. Join us as we uncover the secrets behind what makes a brand truly powerful and appealing to investors.During our conversation, Fred will discuss the following key points:Understanding the role of brand perception in attracting investors.The elements that contribute to a brand's strength and credibility.Strategies for building and positioning your brand for funding success.Real-life examples of brands that have successfully leveraged their identity for investment opportunities.Whether you're a startup founder seeking capital or an established business looking to enhance your brand's appeal, or just starting out and have a idea that you want to fund. This episode will offer actionable advice and inspiration to help you harness the full potential of your brand. Tune in to gain a deeper understanding of how brand power can be a game-changer in your quest for funding and business success. #startupsuccess #branding #fundraising #venturecaptialGuest’s Contact Informationhttps://www.ideapros.com/https://www.linkedin.com/in/frederickcary/https://fredcary.com/Please like and comment if you got value!—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: Support the Show.

Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.With years of experience guiding companies big and small through this transformation, Michel Prive shares practical steps and considerations for developing a full business plan tailored to adding a sales function to help an organization grow. From assessing current resources and talent to identifying target markets and setting achievable goals, he shares some of the aspects of the planning process.Join us as we start to uncover the nuances of this critical transition, learning how to leverage existing strengths while addressing potential challenges head-on. Whether you're a startup venturing into sales for the first time or an established organization seeking to revitalize your approach, this episode offers indispensable guidance for navigating the journey from marketing to sales mastery. #marketing #sales #sales101Supplemental Information:https://www.linkedin.com/in/michel-priv%C3%A9/https://podcasts.apple.com/us/podcast/oil-and-gas-sales-and-marketing-podcast/id1663565581Please like and comment if you got value!—More from EWR and Matt: Free SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/seo-agency/technical-seo-servicesHost: Matthew Bertram, SEOSupport the Show.

Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast empowers you to safeguard your online presence by mastering the art of disavowing harmful links. Join us as we equip you with the knowledge and tools necessary to navigate the complexities of link evaluation and ensure your website continues to rank in Google!Resources: https://www.semrush.com/blog/how-to-disavow/https://search.google.com/search-console/disavow-linkshttps://support.google.com/webmasters/answer/2648487?hl=enhttps://developers.google.com/search/docs/essentials/spam-policieshttps://developers.google.com/search/docs/essentialsPlease like and comment if you got value!—More from EWR and Matt: Free SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/seo-agency/technical-seo-servicesHost: Matthew Bertram, SEODisclaimer: For Educational and Entertainment purposes Only.Support the Show.

Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses. In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer.Enrico brings a wealth of experience and expertise to the table, offering invaluable insights into navigating the ever-evolving landscape of social media marketing. From decoding the intricacies of cultural nuances to leveraging the power of memes as a potent marketing tool, this episode is packed with actionable strategies and thought-provoking ideas!Join us as we step away from SEO, for a minute, to unlock the keys to creating viral content and to building community. Let's explore together a different perspective on brand growth in this insightful conversation.Guest Info:https://www.instagram.com/enricomoses/https://www.tastydirectives.com/Please like and comment if you got value!—More from EWR and Matt: Free SEO Consultation https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/public-relations-agency/social-media-servicesHost: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the Show.