Why Purpose Drives Growth at Passenger

Passenger started as a simple lifestyle idea yet grew into a purpose led brand with a loyal community and a clear mission. This episode breaks down how it happened and what founders can learn from the journey.Speaking with Richard Sutcliffe reminded me how often founders overlook the power of building something with clear intent. Passenger began as a small lifestyle project shaped by surf trips, long drives and a need for breathing space. It grew because the purpose was honest and the community saw themselves in the story. Ritchard talked openly about the pressure of personal challenges, the role of naivety, the importance of ego control and the reality that a brand must outgrow the founder to survive. This episode is a useful listen for anyone who wants to build something that lasts and still feels grounded in real purpose.Guest: Richard Sutcliffe, Founder of PassengerKey Takeaways:Purpose creates clarity when the business hits difficult stages.Community forms when the brand story is honest and consistent.Naivety can be an advantage when it removes assumptions.Founders must step back if they want the brand to scale.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

The Atherton siblings built their careers on speed, resilience and control. What makes this bite sized episode powerful is how they used the same mindset to build a business. They went from dominating downhill racing to founding Atherton Bikes and taking ownership of their future rather than relying on sponsors or external decisions.In this segment they walk through the moment they committed to designing their own downhill bike. They teamed up with suspension engineer Dave Weigel and created more than one hundred prototypes to refine the fastest bike they could produce. They adopted 3D printed technology used in F1 and aerospace, built accuracy into every component and set standards that many brands avoid because they take too long.Their story highlights the discipline needed to shift from athlete thinking to business thinking. They learned to take calculated risks, build a team, trust specialists and stay patient through the early phases where nothing feels stable. Their approach shows founders what strong execution looks like. No shortcuts. No shortcuts. Just clarity, consistency and a willingness to build from the ground up.This is a valuable lesson for anyone at the early stage of a product idea. The Athertons show that excellence in performance transfers to excellence in business when you keep your standards high and your process simple.Key Takeaways:Calculated risks shape growth when backed by skill and preparationPrototyping reveals weaknesses quickly and strengthens final outputA strong team accelerates progress and keeps standards highInnovation grows when you learn from other industriesRacing discipline translates well into business disciplineOwnership creates independence and long term stability 🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Jim Cregan built Jimmy’s Iced Coffee from a simple idea into a national brand. This episode captures how he pushed through debt, setbacks and doubt to create real momentum.Speaking with Jim Cregan reminded me how often founders underestimate the grind behind a brand that looks simple from the outside. Jim described the early days of Jimmy’s Iced Coffee when he was £50,000 in debt, unsure of the next step and carrying the pressure of keeping the business alive. What shifted things was not luck. It was action. Handwritten letters, direct outreach, relentless product sampling and a refusal to step back when the numbers looked bleak. This Bite sized episode is a sharp reminder that momentum usually starts at the point where most people quit.Guest: Jim Cregan, Co founder of Jimmy’s Iced CoffeeKey Takeaways:Momentum often begins when financial pressure is highest.Personal outreach can open doors large campaigns cannot.Simplicity and product quality build trust faster than branding claims.Resilience matters more than perfect planning in the early stages. 🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Piers Linney delivered a clear message. AI is accelerating faster than most founders expect and the businesses that ignore it will fall behind. He showed how AI now handles cognitive work, personalisation, analysis and customer engagement at a scale no manual process can match. His point was direct. Founders must use AI every day and redesign their workflow around the tasks AI completes faster, cheaper and with greater accuracy.Piers Linney is an entrepreneur, investor and co-founder of Implement AI and is known for his work on BBC’s Dragon’s Den, where he helped spotlight the next generation of technology driven businesses.Key Takeaways:• AI increases capacity without extra cost• Personalised content and voice agents boost revenue• AI uncovers insights hidden in everyday conversations• Founders who act early gain a long term advantage🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

I’ve always believed success comes down to commitment. Talking about goals is easy. Doing something about them is harder.Matt Brooke, Senior Vice President at Spartan and Tough Mudder, joined me to talk about a mindset that changes how people approach growth and challenge—the Pick a Date mentality. It’s simple. Set a date. Put it in the calendar. Make it real. That one step gives purpose, direction, and structure to everything that follows.Matt breaks down how this idea translates beyond endurance racing into business, leadership, and everyday life. He explains how Spartan and Tough Mudder events aren’t just about finishing a course but about training the mind to follow through when things get uncomfortable. We also dig into community, discipline, and how embracing failure as part of progress builds long-term resilience.If you’ve ever felt stuck between thinking and doing, this is the episode that will push you to take action.Key Takeaways:Commitment is clarity: Choosing a date forces you to plan, act, and move forward with purpose.Failure creates growth: Every setback is feedback that strengthens future decisions.Discipline beats motivation: Progress happens when you act regardless of how you feel.Community drives accountability: Training with others builds consistency and shared purpose.Mindset determines momentum: You can’t control everything, but you can control your effort.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Growing a business is never about luck. It is about execution, distribution and the ability to stay focused through every challenge. This week, I speak with Dr Ann Kaplan Mulholland, a finance founder who built a billion dollar empire, scaled a nationwide lending operation, invested in commercial property, and then bought and rebuilt a 1000 year old medieval castle in Kent.Ann explains the decisions behind her finance company, why she focused on doctors as her main distribution channel and how she signed up sixteen thousand medical professionals to drive customer flow. She breaks down her move into global real estate, including commercial units in Canada, residential properties in the US and a 145 acre fortress that needed major repair work.We talk through her approach to negotiation, funding, risk and execution. Ann shares the importance of personal brand, why every founder needs visibility online and why ignoring social media harms your business. She explains how she turned her castle project into a TV series, how she handled a difficult survey report, how she reduced the purchase price by one million pounds and how she created a valuable distribution channel through television exposure.If you want a direct breakdown of entrepreneurship, scale up discipline, property strategy and personal branding, this episode gives a clear view from someone who has done it repeatedly. Ann challenges common assumptions, gives honest advice for first time founders and explains why your idea is irrelevant unless you understand distribution, execution and value.Key TakeawaysReverse engineering distribution channels provides a more reliable foundation for a new business.Visibility is essential. A founder without a social presence limits growth and credibility.Strategic negotiation requires preparation, timing and the confidence to walk away.Real estate can be a long term income strategy when purchased through disciplined planning.Creative problem solving often matters more than resources when starting a company.Investors respond to clear execution plans, not ideas.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

This week, I sit down with Anthony “Staz” Stazicker, former Royal Marine and Special Forces operator turned entrepreneur and co-founder of ThruDark, one of the UK’s fastest-growing technical outerwear brands.After more than a decade in the military, Staz left behind the structure, purpose, and intensity of Special Forces life to start from scratch. What began as an idea between two former Marines has become a global brand built on authenticity, resilience, and relentless standards.In this bite-sized episode, Staz shares how he applied the lessons from combat to business — how to stay disciplined when motivation fades, why routine beats inspiration, and what it really means to take a leap of faith.If you’ve ever found yourself stuck, overthinking, or struggling to start, this is the 10-minute reset you need.Key Takeaways:Discipline Builds Momentum: Success rarely comes from motivation. It comes from showing up every day and sticking to the plan.Break Challenges into Small Wins: Whether in the military or in business, progress comes from breaking goals down into manageable steps.Plan, Prepare, Execute: Treat your business like a mission. Preparation and structure give you clarity when things get tough.Accountability Over Excuses: Structure your day with intention. The smallest habits compound into lasting results.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

In this episode of Screw It Just DO It, my friend Jeannette Linfoot sat down with Juliet Barratt, co-founder of Grenade, in a fireside chat recorded live at the Festival of Entrepreneurs. Juliet shares how she went from being a teacher who hated structure to building one of the UK’s fastest-growing performance nutrition brands and selling it to Mondelez for £200 million.Juliet is honest, practical, and refreshingly self-aware. She talks about the reality of starting with no money, working from a freezing warehouse, and learning through mistakes. She explains why branding matters more than hype, how hiring the right people transforms a business, and how to know when to let go.This episode is packed with real advice for founders who are scaling, thinking of exiting, or simply trying to find their next move. Juliet reminds us that success isn’t about the number in the bank but the freedom to choose how you spend your days.Key Takeaways:Build a brand, not just a product: Identity creates longevity.Hire for attitude, not just skill: The right mindset drives growth.Remember why you started: Belief carries you through the hard days.Prepare for the exit emotionally: Purpose matters after the sale.Define success on your own terms: Freedom is the real goal.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

When Andy Mooney joined Nike at just 25, he was meant to stay behind the numbers. But within months, he realised real business success came from understanding people, not spreadsheets.In this Bite-sized Screw It Just DO It episode, Andy shares how a risky decision early in his career changed everything. He stepped outside his comfort zone, bet on consumer insights rather than corporate caution, and ended up transforming Nike’s marketing direction.That move not only defined his leadership style but also set the stage for a remarkable career spanning Disney, Quiksilver, and now Fender Musical Instruments.This is a story about trusting your gut, asking questions no one else will, and being willing to take a leap when opportunity knocks.Key TakeawaysRisk can redefine your career. Andy’s transition from finance to marketing shows the power of bold decisions.Learn from the customer, not the boardroom. The best ideas often come from the people using your product.Curiosity beats experience. Andy’s willingness to ask unconventional questions led to career-changing opportunities.Back yourself. Sometimes, one confident decision can shape the rest of your professional life.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

My guest this week is Andrew Hulbert, founder of Pareto FM, who started his business from his bedroom at 27 with no name, network, or funding and grew it to a £42 million turnover before exiting less than a decade later.Andrew’s story is one of calculated risk, relentless focus, and smart scaling. From landing his first £200,000 contract with the Bulgari Hotel to winning major clients like Twitter, ASOS, and Deliveroo, his approach to business growth was simple: do what big companies get wrong, and do it exceptionally well.In this episode, we discuss the realities of starting from zero, why being “too small” can become your biggest advantage, and how creating sweet equity helped him retain every senior hire across nine years. Andrew also shares what life looks like post-exit. Family, friends, and purpose and what it truly takes to let go without losing identity.If you’re at the stage where you’re thinking of starting, scaling, or selling, this conversation will help you think more strategically about risk, people, and purpose.Key Takeaways:Start with One Win: Focus on getting your first deal, not the perfect business plan. Momentum starts with movement.People Are Everything: Hire for motivation, not CVs. Pareto’s 17 senior leaders stayed through to exit because they shared the vision and had skin in the game.Be Willing to Bet on Growth: Andrew’s decision to reinvest £1 million into overheads helped double the company’s value in two years.Know When to Step Back: The biggest challenge isn’t starting, it’s letting go. Learning to trust others is what takes a founder from operator to leader.Redefine Success After Exit: Freedom doesn’t come from a payout, it comes from presence—being there for family, friends, and yourself.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship