The Power of Rest as a Marketing Strategy [REPLAY]

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.  I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.  In this episode of the podcast, I talk about: How seasonal marketing supports long term growth Why rest can strengthen your strategy What each marketing season actually looks like How to make your plans more sustainable Why your energy matters as much as your content …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388  

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.  I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.  We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.  This conversation went deep, and I knew I had to bring it here.  In this episode of the podcast, we talk about: Why email has become my most powerful, highest-converting marketing channel. How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach. The real reason so many business owners feel exhausted by social media (and why it's not your fault). How AI fits into my writing process as an assistant instead of a replacement. Why your marketing works better when it matches your natural tendencies and not someone else's formula. …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Special thanks to: Colie James, host of Business-First Creatives Podcast Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/ Website: https://coliejames.com/ Connect with Colie on social media: Threads: https://www.threads.com/@coliejames YouTube: https://www.youtube.com/@coliejames    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.  After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.  I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about: Why rage bait was named the 2025 Word of the Year How rage bait works and why it spreads so quickly The thin line between satire and manipulation How TikTok changed virality and discoverability Why rage based content damages trust and community …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

If you're tired of chasing trends, this episode is your reset.  I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.  This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm. In this episode of the podcast, I talk about: Why AI will be the backbone, not the boss Why micro communities are outperforming big audiences How sustainable content systems will take over Why earned trust beats trend chasing How seasonality is reshaping marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".  I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about: Why engagement is dropping everywhere What the "attention rebellion" means for your content Why context matters more than information How tool fatigue is reshaping marketing Why human-centered brands will stand out in 2026 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next.  This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward.  From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like. In this episode of the podcast, I talk about: Why the Mindful Marketing Lab is closing The business and personal lessons learned How marketing has changed since 2020 Why simplicity beats complexity in 2026 What's next for this new chapter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383

You don't need a new tagline, you just need to know who you are.  In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about: Why clarity starts with identity, not branding The difference between performing and being authentic How to navigate slow seasons and business doubt Listening to your body for aligned decisions Honoring your energy and current season of life …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com LinkedIn: https://www.linkedin.com/in/thedrrhonda Facebook: https://www.facebook.com/drrhondaalexander  Instagram: https://www.instagram.com/thedrrhonda    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382

Consistency doesn't have to mean posting every single week.  In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing.  This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about: What a seasonal approach to content looks like How to batch without draining your creativity Guardrails that protect your time and energy Why flexibility matters more than rigid schedules How to repurpose content strategically across platforms …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/ LinkedIn: https://www.linkedin.com/in/alesia-galati/  Instagram: https://www.instagram.com/alesia.galati/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381

Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business.  We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you. This one's for the creatives who want their business to feel like them. In this episode of the podcast, we talk about: How Jessica built a business around creativity and fun Why branding the details matters more than perfection How to add playfulness without losing professionalism Bringing personal joy into your business brand Finding confidence to "do it your way" …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing. I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour. Website: https://jessicasantise.co/  Instagram: https://www.instagram.com/jessicasantise/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380 

You don't need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust.  We dig into how to make email feel personal, what to send when you've gone silent for a while, and why segmentation doesn't have to be complicated. Noah also shares his approach to weaving in stories so your emails feel more like conversations, and less like sales pitches. This is your reminder: trust builds best when it feels human. In this episode of the podcast, we talk about: Why email marketing works best as a conversation How to re-engage your list after silence Where to start with segmentation (without overwhelm) Story-driven emails that feel more human Why email is the core of your marketing strategy …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Noah Vertefeuille is the founder of Timberbrook Marketing, a boutique agency helping small businesses grow through strategic, no-fluff marketing. Based in rural North Carolina with his wife and growing family, Noah blends entrepreneurial grit with a heart for service. His work is rooted in faith, family, and a deep belief that marketing done right should feel honest, human, and helpful. When he's not working with clients, you'll find him on his homestead, raising animals, chasing kids, and building a life that matters. Website: https://timberbrookmarketing.com/  LinkedIn: https://www.linkedin.com/company/timberbrook-marketing/  YouTube: https://www.youtube.com/channel/UCre4ZTDOWQXw9zKNATdzRrA  LinkedIn: https://www.linkedin.com/in/nvertefeuille/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/379