#415 Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend
► Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share:
👉 What makes a solid b2b paid media strategy
👉 Top b2b paid media mistakes
👉 Prioritising paid media channels
👉 Running experiments
👉 Choosing which channels/platforms to start
👉 How to measure success and scale
📌 *Silvio Perez*
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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀**:**
b2b marketing strategy,
b2b paid media strategies,
Top b2b paid media mistakes,
paid media channels,
Running marketing experiments,
channel / platform selection,
How to measure success and scale,
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