#13 PPC Year In Review with Matt Bowen

With Amazon now accounting for over 50% of all ecommerce sales, dialing in your Amazon Advertising strategies has never been more important especially heading into the holiday season. This week we sat down with Logical Position’s Director Of  Amazon Advertising about how you can help your business realize it’s true potential on the largest Ecommerce platform In history. To learn more about what Zach and his team are testing on Amazon Ads, head over to Logical Position

Today our Vice President of Search Brian Aldrich discusses the deprecation of Third Party Cookies and what that will mean for the future of digital marketing.    www.logicalposition.com

Today Nick Zatta, Sr. Account Manager at Logical Position interviews Emma Huschka, Director of Paid Social Client Services, about Apple's new iOS 14.5 Privacy Update. This update was made available to iPhone users on Monday, April 26. LP's Paid Social team has been preparing for this update for month's and today Emma lays out everything we know about this update and the effects it will have on advertisers.

In Today’s Episode We Are Celebrating Women's History Month. Women's History Month Commemorates And Encourages The Study, Observance And Celebration Of The Vital Role Of Women In American History. Today, We Sit Down With A Few Of Logical Position’s Many Female Pioneers Spearheading Our Rapidly Growing Departments And Services To Honor Their Stories.   Featuring: Caitlin Baba | SMB Paid Search Specialist Team Lead Katherine Byers | Senior SMB Account Manager Dani Figueroa | Senior Graphic Designer Emmylou Grimm | Manager Of SEO Content Kristen Harvey | Vice President of Client Services Emma Huschka | Director of Paid Social Client Services Shelley West | Director of Creative Services

You Put A Lot Of Work Into Your Website, But None Of It Will Matter If The Right People Can’t Find It.   That’s Where SEO Comes In. Search Engine Optimization Will Increase The Traffic To Your Website, And Make Sure Your Visitors Are Looking For What You Offer. Today We’ll Be Giving An Overview Of The Basic Concepts Behind SEO. Today SEO Content Writers Brianna Borman And Paige Wiser Are Joined By Logical Position’s Nick Tursi, Manager Of Content Strategy Who Has Helped Pioneer Our Search Engine Optimization Department.

In today's episode we take a deep dive on how a small organic superfood energy bar company quickly took advantage of various digital marketing channels to help reach a national audience. Further, we discuss how a well balanced, diverse, and ever changing marketing strategy provides a plethora of insight to make valuable decisions that drive a return on ad spend.   In addition, we analyze the importance of finding the right agency for your company, and why it may better to fail fast when trying new strategies. Whether your a small business owner or running a national franchise, today's conversation showed a plethora of ideas and strategies that may benefit your current market plan. We look forward to hearing your thoughts on the conversation between LivBar's Director of Marketing Jessi Freitag and Enterprise Account Manager Team Lead Matt Bowen! Follow us on Instagram: @LogicalPosition Check out our Youtube channel   For all your digital marketing needs: www.logicalposition.com  

In Today's Episode We Aim To Celebrate Black History Month By Discussing The Importance Of Modern & Diverse Recruiting Techniques And The Significance Of New Hire Training. Further, We Explore How Google And The Digital Marketing Industry Have Come Together To Promote Communities Of Color By Advancing Education, Equality, And New Reform Actions.   Timestamps:   0:00 Intro 0:45 - Google Donations & Industry News 2:35 - Development Of Black History Month 3:45 - Importance Of Employee Training With Antwone Stewart 11:45 - Diversifying & Modern Recruiting With Steve Prosapio 25:10- BHM Resources 26:35 - Historical Tech Figure Highlight 27:30 - Outro

Did you know that there are 30.7 million small businesses in the U.S. which account for 99.9 percent of all U.S. businesses (SBA, 2019)? In turn, small businesses account for 64% of new jobs created in the United States yearly. Unfortunately due to the global pandemic, over 70% of US Small Businesses shut down in March of 2020 and currently 31% of Small businesses are not operational.   Today, Julian Gray interviews Jeff Haugen, an SEO Analyst from our Chicago office, about a recent article he wrote about why you should support local small businesses. Then, Karly Scott interviews Ryan Garrow of Joyful Dirt, a best-selling organic plant food on Amazon. Ryan talks all about the pivots and changes his business made in 2020 and what strategies small businesses should take in 2021. Lastly, Julian Gray gives us an online starter kit for small businesses.  www.logicalposition.com Episode Idea Provided By Karly Scott & Jeff Haugen Episode Written By Karly Scott, Jeff Haugen, Julian Gray, Antwone Stewart Edited By Josh Bailey Hosted By Karly Scott & Julian Gray Special Thanks To Our Guests Ryan Garrow & Jeff Haugen

This past year has been interesting not only for Brick-And-Mortar Operations but E-Commerce functions as well. Quarantine and social distancing guidelines have largely moved the business world entirely online, and pivots have been necessary to navigate unprecedented circumstances. Likely, your business started and ended the year with very different sets of goals, challenges, and experiences. In today’s episode we sit with our very own Matt Bowen to discuss what data, trends, and more we saw on our end in 2020! To find out how we can help you bring your business to the next level: www.logicalposition.com

Today, you’ll hear a conversation between Mason Davis and Noah Lam of CWI Medical. Noah discusses getting medical supplies out to customers and some common items that have been hard to acquire during this time. For help with your digital marketing: www.logicalposition.com