Branded Content Creates Better Relationships

Retail businesses are shifting from selling products to creating experiences. This new business model helps build customer loyalty and increase spending. Some examples of companies that are doing this well include Lululemon, Apple, and Canada Goose. Lululemon offers yoga classes and other community-building events in its stores. Apple provides free workshops and other educational opportunities. Canada Goose has cold rooms where shoppers can try out its products. The full transcript and extended content can be found in https://retail-mashup.com/ Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Thom Browne and Samsung are partnering up again for the third time with a new collection based on the current Samsung Galaxy Z Fold5 and Watch series. This partnership works because they equally engage their audiences.  The full transcript and extra content can be found at https://retail-mashup.com/thom-browne-samsung-best-of-2023 Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands. Find the full transcript and more content here https://retail-mashup.com/simple-human-deserves-better-displays/ Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Broken coolers are unavoidable at grocery stores. However, having unmarked broken spaces could lead to customer perception issues on quality and operations. This episode focuses on what happens when customers see broken coolers on a prolonged basis and how simple cardboard could be enough to alleviate concerns. Find the transcript and more information at retail-mashup.com/great-idea-placing-cardboards-in-broken-spaces Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation? You can find the full transcript at retail-mashup.com/supercharge-customer-experience-improve-revenue Find out more about Retail Mashup here: Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Freshii is reverting to live cashiers after a bout with live virtual cashiers did not go as planned. What happened in the implementation and can kiosks be part of the brand's customer experience journey in the future? The full transcript of this episode and more can be found at retail-mashup.com/freshii-and-kiosks-could-be-a-great-combo-if --- Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.  You can find the transcript and more information about this topic at retail-mashup.com/bopis-retailers-can-do-better-with-part-2 Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know they also sell toys? The full transcript and more information about this story can be found here: retail-mashup.com/ace-hardware-creates-better-experience-with-toys Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Concerts and merchandise go hand in hand. Beyoncé's current concert tour supporting her number one album, Act One: Renaissance, goes to the next level in building a concert experience inside a luxury retail store. Go behind the scenes as Retail Mashup visits the RENAISSANCE FLAGSHIP inside the luxury department store, Holt Renfrew, located in Toronto, Canada. Find the full transcript here: https://retail-mashup.com/concerts-power-retail-experience-for-the-better Want to find out more about Retail Mashup? Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. The full transcript can be found here: https://retail-mashup.com/branded-content-creates-better-relationships Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls