How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.