Ransomware Rewind podcast

How Your Data is Being Weaponized Against You: Hidden Privacy Risks & Third-Party Threats | Sam Jadali, CEO of Melurna

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Joe Erle interviews Sam Jadali of Melurna about how companies unknowingly leak sensitive data and how that data gets sold and used for retargeting and other nefarious puroses.   Sam explains that Molerna "tags" data and tracks its journey across the internet to provide privacy and compliance intelligence, helping enterprises, carriers, and brokers understand what data is being exfiltrated and by which vendors.    The discussion covers pixel/session replay risks, escalating class actions, and regulatory exposure (including HIPAA concerns), Gen Z's declining expectations of privacy, and AI-driven targeting that could intensify manipulation and even influence politics.  They also discuss God Mode data access for $50 and what Sam learned from the experience.    00:00 Podcast Intro 01:03 What Melurna Does 01:37 God Mode Discovery 04:14 Inside Data Spy 05:56 Third Party Risk 07:20 Apps And Data Brokers 09:09 Gen Z And Consent 10:36 Health Data Retargeting 12:24 AI Hyper Targeting 14:31 Melurna For Compliance 16:56 Insurance And Pixels 18:08 Privacy Tools And Consent 19:50 Star Trek Or Skynet 21:55 Wrap Up And Contact Guest: Sam Jadali | Co-Founder of Melurna LinkedIn:   / sam-jadali   Website: https://securitywithsam.com/about-sam/ Host: Joe Erle | Cyber Group Practice Leader at C3 Insurance LinkedIn:   / joeerle   X: https://x.com/joe_erle TikTok:   / itscyberjoe   Instagram:   / itscyberjoe   Facebook:   / joeerle   Host: Mike Dowdy LinkedIn:   / mikedowdy     Don't forget to like, subscribe, and hit the bell for more insights on industrial cybersecurity! Data Privacy, Cybersecurity, Data Brokers, Melurna, AI Surveillance, Ransomware, Pixel Tracking, Class Action Lawsuits   RANSOMWARE REWIND is a deep dive into the reality of cyber risk. We talk to the people on the front lines to find practical ways to stay resilient in an uncertain digital world.

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