What if a Marketing Company Designed an EMR?

What if a Marketing Company Designed an EMR?

Most physical therapists open a clinic to help more people — and end up buried in 60+ hour weeks, overwhelmed, and stuck in the treatment room. In this episode, business coach Steven Allred shares exactly how to make the shift from clinician to true CEO — without sacrificing your passion for care.We dig into:The biggest mindset shift PT owners need to scaleWhy your business isn’t stuck — you areWhat “working on the business” actually meansHow to lead a team and stop being the bottleneckReal lessons from corporate boardrooms that apply to your clinicThe power of data-informed decisions (without losing your why)

Most PTs focus on protocols, techniques, and outcomes—but what if the biggest differentiator in clinical success is how you think about your thinking?In this episode, Kyle shares his journey from treating patients internationally to mentoring new grads and running multi-clinic practices. He unpacks how metacognition, communication, and leadership can transform both patient outcomes and professional growth.

As a physical therapist, your focus is helping patients — but what about protecting your business? In this episode, we sit down with Michael Uzar, founder of Rehab Risk Consulting, who helps rehab clinics reduce legal, financial, and reputational risk.Mike shares his unique journey from PTA to DPT to risk management pro, and reveals the most common mistakes clinics make that could lead to lawsuits, HIPAA violations, or costly data breaches. If you own or work in a PT clinic, this is essential listening.In this episode, we cover:What “risk management” actually means for rehab clinicsHidden threats in your intake, front desk, and treatment policiesHow to handle patient complaints the right wayWhat clinic owners must know about AI tools like ChatGPTWhy manual therapy is more valuable than ever in an AI-driven worldMike’s new risk self-assessment tool (free!)

What happens when two rural physical therapists in Montana are forced to shut down their clinics during COVID? For Emily Herndon and Samantha Schmidt, it was the beginning of something much bigger—a journey into legislative advocacy that would change physical therapy in their state.In this episode, they share how a telehealth billing loophole, a lawyer husband, and sheer necessity propelled them into leadership roles within the APTA. From drafting legal opinions to fighting for Medicaid reimbursement above Medicare rates, this conversation is packed with insight, strategy, and inspiration for any PT ready to make change.If you’ve ever thought, “What can one PT really do?” — this episode is your answer.Topics Covered:Discovering telehealth parity in Montana lawGetting 40+ insurers to change how they reimburse PTsHow to start advocating (even if you’ve never done it before)The dry needling legislation loss—and what it taught themBuilding a cost-per-visit case to fight for better Medicaid ratesThe importance of showing up and being “at the table”Guests:Emily Herndon, PTSamantha Schmidt, PTSubscribe & Follow:

Guest: Josh (Operations Consultant & PT Process Strategist)

In this episode of PT Pintcast, we sit down with Griffin Shimkus, co-founder of RelayRTM, to explore the future of RTM (Remote Therapeutic Monitoring) and why your clinic should be paying attention now.Griffin shares how his background in home health led to creating a solution that helps clinics capture revenue they’re currently missing — without new apps, new tech, or upfront costs.We cover:What RTM is and why it mattersHow RelayRTM is different (SMS-based simplicity!)Medicare’s upcoming changes in 2026How to get started with no financial riskGriffin’s parting shot for clinic owners: this is care-first, not code-first

In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it.If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck doing HR between patients, this episode will change the way you look at recruiting forever.

What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be holding you back, and how coaching is the unlock for growthA powerful story from the FDNY that reshaped Jimmy’s view of leadershipThe real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holesWhy stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PTHow to think about AI as a force multiplier instead of a threatWhat JJ means by: “The future will reward people who are uncomfortable in the right ways”This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn’t know you needed.Guests: J.J. Kuczynski and Lucas VanEtten

Episode Highlights:Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.Client Intro Videos: Capture warm trust with short, unscripted therapist intros.AI Personalization: Automate video personalization to scale.Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.Tools & Resources Mentioned:Vistaprint (Golden Tickets)AI video creation toolsGeofencing ad platforms“Doctor Is In” pop-up blueprint (coming soon!)