Ep. 165- Profit First Journey with Kerrie Genes: The Value of Knowing Where Every Dollar Goes

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Laura Magu first read Profit First years ago and loved the concept — but as a restaurant owner, she wasn’t sure it could really work for her business. Like many entrepreneurs, she assumed her industry was different, so instead of fully implementing it, she took a few small steps and kept pushing forward.In this episode, Danielle Mulvey sits down with Laura, owner of Rev Bistro in Lafayette, California, to talk about what changed once she finally put the full Profit First system into action and began managing her restaurant with clarity and confidence.Laura shares how separating money into purpose-driven accounts for payroll, sales tax, gift cards, and operating expenses gave her real-time visibility into cash flow, reduced financial stress, and gave her peace of mind knowing all her major expenses were covered. She also explains the difference between working with a traditional accountant who simply hands over reports versus partnering with a Certified Profit First Professional firm, like Kasey Anton and her team at Spark Business Consulting, who help business owners stay proactive and profitable year-round.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Fifteen years into business, Kerrie Genes thought she was doing everything right — until a profitable year still led to a painful tax bill and one big question: Where did the money go?In this episode, Danielle Mulvey sits down with Kerrie, founder of KFIT Body, to talk about how implementing Profit First transformed the way she manages cash, plans for expenses, and pays herself with confidence.Kerrie shares how moving from one business bank account to the Profit First system gave her clarity, reduced her stress, and helped her triple profit and owner’s pay. She also discusses the difference between having an accountant who simply hands you reports versus working with a Certified Profit First Professional Bookkeeping Firm, like Kerrie does with Kasey Anton and her team at Spark Business Consulting, who help you make smarter decisions in real time.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Most businesses don’t fail at Profit First because it doesn’t work — they fail because they fall off the wagon. In this episode, Danielle Mulvey dives into the real reasons entrepreneurs struggle to stick with Profit First and how to avoid the most common pitfalls that derail long-term profitability.Danielle explains why Profit First requires a behavioral and mindset shift, not just new bank accounts. Additionally, she uncovers how emotion, comfort with the status quo, timing excuses, and chasing growth can sabotage success. Danielle also breaks down why incremental progress beats an “all or nothing" approach to gain real-time feedback on your business, and why committing to logic over emotion is the key to permanent profitability.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟You’ve read the book. You’ve heard the keynotes. But if you still haven’t implemented Profit First, your business is already feeling the consequences. In this episode, Danielle Mulvey breaks down the ripple effects of running a business without Profit First, and why waiting until you’re “profitable enough” is the very thing holding you back.Danielle explains how operating from a single bank account creates cash flow stress, inconsistent owner pay, poor growth decisions, tax surprises, and weaker overall business health. She walks through how Profit First brings clarity, discipline, and peace of mind by separating profit, owner’s pay, taxes, and expenses — so your business can grow sustainably and actually reward you for the risk you take.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟New and established businesses alike often believe they’re “not ready” for Profit First, but that belief is exactly what keeps them stuck in unprofitable purgatory. In this episode, Danielle Mulvey breaks down how any business can move toward permanent profitability by starting small, changing behavior, and making intentional, incremental shifts.Danielle explains why Profit First is a habit, how to fix negative profit without drastic cuts, and how focusing on efficiency, margin, and better decision-making can quickly move the needle.If you’re tired of surviving, working IN the business instead of ON it, and wondering why growth feels stalled, this episode will challenge you to rethink what’s possible and take action now.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Payroll is one of the biggest expenses in any business and one of the easiest places for profit to start leaking away. In this episode, Danielle Mulvey breaks down the three “slippery slopes” in hiring and team building that can erode profitability and stall growth.Danielle explains the true cost of a mishire, why employee entitlement can keep a business stuck, and how failing to hire for the next level limits scalability. She also shares how to build a team that drives profitability by clearly defining roles, expectations, and measurable outcomes, so every payroll dollar delivers a return. If you want to protect your margins, scale with confidence, and build a team that grows with your business, this episode is a must-listen.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Photographer and entrepreneur Randi Michelle returns to Profit First Nation to share how applying Profit First principles completely transformed her creative business — and her life.Randi opens up about overcoming her fear of numbers, learning to price her work for profit, and using reverse engineering to build a sustainable business model that honors both her creativity and her lifestyle. She also shares how she launched a second company, The Elegant Wedding Co., to empower other women photographers and create additional income streams.In this heartfelt conversation, Danielle and Randi discuss raising prices with confidence, managing expenses (including how AI helped Randi streamline editing), and the importance of financial systems when life throws unexpected challenges your way.The biggest takeaway? You don’t have to be a “numbers person” to run a profitable creative business — you just need a system and the courage to trust it.

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Entrepreneurs are natural visionaries, but that constant stream of ideas can quickly become overwhelming, especially for those with ADHD. In this inspiring conversation, accountability coach and productivity expert Hannah Cox joins Danielle to share her five “Do It Today” strategies to help entrepreneurs move from vision to execution.Hannah explains how to connect with your ideal life, reverse engineer your goals, focus on high-leverage tasks, delegate effectively, and build accountability into your routine. Whether you’re officially diagnosed with ADHD or just have a visionary mind that won’t stop spinning, Hannah’s practical, actionable tips will help you stop spinning your wheels and start gaining real momentum.Resources Mentioned:Download Hannah’s free blueprint: coachhannahcox.com/today

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Alexis Kingsbury shares how implementing Profit First revolutionized both his business finances and personal peace of mind. From tackling early cash flow chaos to building 12+ months of reserves and navigating COVID-19 with confidence, Alexis outlines his journey from spreadsheet juggling to fully integrated Profit First systems. Plus, learn how his software company, AirManual, helps entrepreneurs scale efficiently by documenting processes and empowering teams. 

Profit First Nation is brought to you by HighLevel. Fans of the podcast can get an extended 30 Day Free Trial by visiting: https://www.gohighlevel.com/profitfirstnation  To subscribe to the Build Your Dream Team secret podcast, just head over to this link: 5staremployeehiringsystem.com/build-your-dream-team-subscribe and fill out the form to gain exclusive access! 🌟Four years after their first appearance, Margy Feldhuhn and Jessica Rhodes — co-owners of Interview Connections, the pioneering podcast booking agency — return to Profit First Nation to share how Profit First has fueled long-term profitability, resilience, and clarity in their business. They discuss how shifting their focus from top-line revenue to cash and margin transformed their agency, why agile teams and self-management have been game changers, and how Profit First continues to power smart decisions — even during tight financial seasons. Plus, Margy reveals how Profit First supports nervous system regulation (yes, really!), and Jessica explains how a clear cash structure fosters trust in business partnerships. This episode is a masterclass in sustainable agency growth and values-driven leadership.