How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen

6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye. Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality. On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools. Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region.Read the full write-up here: https://www.veracityagency.com/podcast/re-run-libra-forde/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance. Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course. Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you. Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections. Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard. Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read. Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part.Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.