The Commodification of Content

In episode 6, MIDiA's Tim Mulligan, Hanna Kahlert, Srishti Das & Kriss Thakrar dive into the internationalisation of culture! Hosted on Acast. See acast.com/privacy for more information.

In episode 5, guest speaker Cherie Hu, Founder and Publisher of Water & Music, and MIDiA's Hanna Kahlert, Srishti Das and Tatiana Cirisano discuss Fandom and 'lean out' behaviours. Hosted on Acast. See acast.com/privacy for more information.

In episode 4, MIDiA's Karol Severin, Hanna Kahlert, Tatiana Cirisano and Kriss Thakrar discuss the concept of bridging IRL and digital. Hosted on Acast. See acast.com/privacy for more information.

In episode 3, guest speaker Josh Deal, CEO of Zebr, and MIDiA's Ashleigh Millar, Tatiana Cirisano and Hanna Kahlert explore media fusion and the creator economy! Hosted on Acast. See acast.com/privacy for more information.

In episode 2, MIDiA's Kriss Thakrar, Mark Mulligan, Keith Jopling and Ashleigh Millar deep dive into the future of the creator economy! Hosted on Acast. See acast.com/privacy for more information.

In episode 1, MIDiA's Mark Mulligan, Tim Mulligan and Karol Severin discuss the 2022 entertainment landscape and deep dive into the 'new normal' attention economy.  Hosted on Acast. See acast.com/privacy for more information.

What will define the next generation of content consumers? Video, sports and cultural insights analysts Tim, Srishti and Hanna discuss the implications of the convergence of the Silver Streamers and Gen Z – and how strategists can plan for their changing consumption habits. Hosted on Acast. See acast.com/privacy for more information.

Our music and cross-cultural trends analysts Keith, Kriss and Hanna talk about the changing context of consumption over COVID-19, and what it means moving forward. What content succeeds? Lean-in versus lean-back? Overlapping attention versus full-on attention grabber? Private facing versus public facing? Listen on to find out... Hosted on Acast. See acast.com/privacy for more information.

MIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'. Hosted on Acast. See acast.com/privacy for more information.

In this episode, MIDiA's Keith Jopling, Kriss Thakrar and Srishti Das – our music & sports consulting team – discuss the cultural impacts of content becoming a commodity; what it means for strategists and creators in a post-pandemic, attention saturated, digital-first entertainment economy. Hosted on Acast. See acast.com/privacy for more information.