Specialize, Scale, Partner, or Pivot with Warren Werbitt

Jamie McLennan, Will Crabtree, and Deborah Corn share their perspectives from Printing United Expo in Las Vegas, reflecting on what excited and frustrated them and which conversations, technologies, and creative possibilities could influence the industry long after the event. Mentioned in This Episode:  PRINTING United Expo: https://www.printingunited.com/ PRINTING United Alliance: https://www.printing.org/ Printer Bridge: https://printerbridge.com/ 4over: https://4over.com/ PrinterChat: Printer Bridge Updates Drive Profits for Printers: https://podcastsfromtheprinterverse.com/printerchat-printer-bridge-updates-drive-profits-for-printers/ Will Crabtree's INKISH Interview: https://inkish.tv/inkish-video/william-crabtree-owner-president-tampaprinter-com-printerbridge/ Sabre Limited: https://www.sabrelimited.com/ Justin Piccari: https://www.linkedin.com/in/justinpiccari Kevin O'Connor: https://www.linkedin.com/in/kevin-o-connor-5458947 Enhance a Colour: https://www.eacgs.com/ DG DIMENSE: https://www.dgdimense.com Jamie McLennan: https://www.linkedin.com/in/jamieprints Innvoke: https://innvoke.com/ Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Printer: https://tampaprinter.com Sign Parrot: https://signparrot.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFm Radio: https://printfm.com Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Productivity Coach Sarah Ohanesian discuss the hidden time and mental costs of coordinating people, how inefficient scheduling creates unnecessary work, and practical ways to streamline collaboration through shared tools, clearer expectations, and smarter communication. Mentioned in This Episode: Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/ SO Productive: https://www.so-productive.com/ Sarah Ohanesian Keynotes: https://sarahohanesian.com/speaking/#topic-1 Productivity Power Hours: https://www.so-productive.com/productivity-power-hour/ Asana: https://asana.grsm.io/sarahohanesian308 Command the Chaos Course: https://www.so-productive.com/productivity-course/  Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  PrintFM Radio: https://printfmradio.com/ Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV 

In this episode of PrinterChat, Will Crabtree introduces the revamped Printer Bridge platform from 4over that provides printers with an online storefront and web-to-print system designed to make it easier to sell print, manage orders, and run production from one place. Available through a monthly subscription, the platform is built by printers for printers to use without technical knowledge. You can launch your own online store, choose the products you want to sell, customize your catalog and pricing, and get started without having to build an e-commerce system from scratch. The rebuilt platform also connects online ordering, estimating, workflow, customer data, reporting, file management, shipping, payments, and fulfillment. Printers can produce jobs in-house or send them to 4over for fulfillment while keeping control of the customer relationship and order process. The conversation also covers how printers can use customer order data to identify inactive business, manage pricing, create custom products and estimates, connect Printer Bridge to an existing website, and reduce the number of separate software systems needed to run their shop. For printers without online ordering, Printer Bridge provides a straightforward way to add e-commerce. For printers with existing systems and workflows, the discussion also looks at how the platform can fit into or replace parts of their current technology. Mentioned in This Episode: Printer Bridge: https://printerbridge.com/ 4over: https://4over.com/ PRINTING United Expo: https://www.printingunited.com/ Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Printer: https://tampaprinter.com Jamie McLennan: https://www.linkedin.com/in/jamieprints DMR Graphics: https://www.dmr-graphics.com/ Innvoke: https://innvoke.com/  Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFm Radio: https://printfm.com Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

Warren Werbitt, Founder of The Print Whisperer, joins Deborah Corn to discuss his work as a consultant for print business owners, including how he helps them solve operational and profitability challenges, the opportunities that can come from finding the right specialized niche, and how print businesses can better support young people entering the industry. Mentioned in This Episode: Warren Werbitt: https://www.linkedin.com/in/warrenwerbitt/ The Print Whisperer: https://theprintwhisperer.com/ Printing's Alive Podcast: https://podcasts.apple.com/us/podcast/printings-alive/id1778076315 Printing's Alive: A Tale of Ink, Innovation, and Industry Wisdom: https://www.amazon.com/PRINTINGS-ALIVE-INNOVATION-INDUSTRY-WISDOM/dp/9358983787 PlanProphet: https://www.planprophet.com/ Talk More Print Podcast: https://open.spotify.com/show/3KRwLe6XBdpYMznK1CCQTW Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

Shane Lukas, Founder and Creative Strategist at A Great Idea, joins Deborah Corn to discuss the enduring value of print in a digital world, why his agency prioritizes local print partners, how collaboration can bring creative ideas to life, and how to create authentic, meaningful connections through print. Mentioned in This Episode: Shane Lukas on LinkedIn: https://linkedin.com/in/shane-lukas A Great Idea: https://agreatidea.com Power Beyond Pride Podcast: https://powerbeyondpride.com The Advocacy Advantage: https://www.shanelukas.com/books/advocacy-advantage Graphic Design USA — Shane Lukas: https://gdusa.com/shane-lukas/ Shane Lukas on Facebook: https://facebook.com/ShaneLukasCom Shane Lukas on Instagram: https://instagram.com/ShaneLukasCom Shane Lukas on YouTube: https://www.youtube.com/@Shane-Lukas Shane's TEDx Talks: https://shanelukas.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV 

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV 

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV 

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in. Mentioned in This Episode: 'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-customer-is-already-on-the-calendar/ Appreciation Days Calendar PDF: https://printmediacentr.com/wp-content/uploads/2026/07/Appreciation-Days-Calendar_Print-Media-Centr.pdf 'How a Little Box Can Make a Big Impact on Your Printing Business': https://www.piworld.com/post/how-a-little-box-can-make-a-big-impact-on-your-printing-business/ Hydraulic Press Channel: https://www.youtube.com/c/HydraulicPressChannel/videos Is It Cake?: https://www.imdb.com/title/tt18314214/ Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/ Profitable Print Relationships: https://profitableprintrelationships.com Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFM Radio: https://printfmradio.com/ Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy expert Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV