Pigskin Dispatch podcast

We Uncover the Rams' 1948 Horns and Why Few Noticed

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Timoth Brown if Football Archaeology joins me to state plainly that helmet logos were not immediate: the Los Angeles Rams painted horns on their helmets in 1948 and the change went largely unnoticed until decades later. Tim explains why early teams often put markings on the back or top of helmets and why the side logo only became standard later. We trace scattered experiments in the 1920s and 1930s, the Rams’ 1948 horns, and the slow adoption by NFL teams through the 1950s and early 1960s. We conclude that television visibility, the need for clear team identification on small black-and-white sets, and the rise of licensing and branding drove the widespread use of side helmet logos. We note that colleges delayed widespread logo use because of TV numbers and inconsistent placement until the late 1960s and 1970s.

The conversation is based on Tim's recent article titled: The Horns of the Rams’ Dilemma - https://www.footballarchaeology.com/p/the-horns-of-the-rams-dilemma

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Miss our football by the day of the year podcasts, well, don't because they can still be found at the Pigskin Dispatch website.

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