Outcomes - Where Partnerships & SaaS Meet podcast

FLIP AND SHIFT: Customer Advocacy, Surround Strategy, and Language Shift with Jill Rowley, Part 2

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Evangelist and GTM Leader Jill Rowley is back with Barrett for another round, and in this episode, they continue to discuss how language impacts partnerships and their outcomes.

Jill and Barrett touch on how to effectively develop customer advocacy by being an advocate for your customer first, the “surround strategy” for customers, shifting the language of your brand, the shift from channel to partner, and many more. So make sure to stay tuned until the end of this latest episode of Outcomes.

 

INSIGHTS FOR BETTER OUTCOMES:

JILL: CUSTOMER ADVOCATES ARE THE BEST SALESPEOPLE

“I say often that your best salespeople are not on your payroll, kind of customer advocates.”

JILL: ADVOCATE FOR YOUR CUSTOMERS FIRST

“We have to be the best advocates for our customers before we can ever add them to our customer advocacy program and get them to be our advocates.”

JILL: SURROUND THE CUSTOMER WITH YOUR PRESENCE

“The people who surround the customer, the communities, the channels where they consume, it's this surround strategy, so that it doesn't feel like in their customer journey that I'm just showing up and sitting next to them at the table.”

 

You can connect with Jill and his work through the links below:

 

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