Outcomes - Where Partnerships & SaaS Meet

What does it mean to be aligned with your partnerships? How do you determine if you and your partners are completely aligned with each other?In today’s episode, Barrett welcomes Shana Steigerwalt, Founder and President of Modern Driven Media. Shana shares what partnerships mean to her, that there should be alignment between the partnering parties, and that they should be enjoyable. Shana also talks about the key to how partnerships grow and succeed. Find out more in this latest episode of Outcomes. INSIGHTS FOR BETTER OUTCOMES:SHANA: DEFINITION OF PARTNERSHIPS“Partnerships, to me, are basically teams that have the same aligned goals that you want to work with.”SHANA: IT SHOULD BE ENJOYABLE“I feel like a lot of people forget the element of enjoying working with the teams that you're working with.”SHANA: ALIGN WITH THE PEOPLE WHO ARE BEST AT YOUR WEAKNESSES“If you're not willing to reach out, you can't be great at everything, and your team can't be great at everything, either. So understand where your weaknesses are, where some of your blind spots are, and align with people that are the best at that.” You can connect with Shana and his work through the links below:LinkedIn - https://www.linkedin.com/in/shanasteigerwalt/Modern Driven Media - https://www.moderndrivenmedia.com/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

Evangelist and GTM Leader Jill Rowley is back with Barrett for another round, and in this episode, they continue to discuss how language impacts partnerships and their outcomes.Jill and Barrett touch on how to effectively develop customer advocacy by being an advocate for your customer first, the “surround strategy” for customers, shifting the language of your brand, the shift from channel to partner, and many more. So make sure to stay tuned until the end of this latest episode of Outcomes. INSIGHTS FOR BETTER OUTCOMES:JILL: CUSTOMER ADVOCATES ARE THE BEST SALESPEOPLE“I say often that your best salespeople are not on your payroll, kind of customer advocates.”JILL: ADVOCATE FOR YOUR CUSTOMERS FIRST“We have to be the best advocates for our customers before we can ever add them to our customer advocacy program and get them to be our advocates.”JILL: SURROUND THE CUSTOMER WITH YOUR PRESENCE“The people who surround the customer, the communities, the channels where they consume, it's this surround strategy, so that it doesn't feel like in their customer journey that I'm just showing up and sitting next to them at the table.” You can connect with Jill and his work through the links below:LinkedIn - https://www.linkedin.com/in/jillrowley/Stage 2 Capital - https://www.stage2.capital/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

Partnerships and businesses are built on connections and relationships. The question is, how do you build relationships? Relationships are built through communication with the proper language.In this episode, Barrett welcomes Jill Rowley, GTM Advisor at Stage 2 Capital. Jill emphasizes that language matters in the field of business and partnerships. Together, Jill and Barrett tackle the importance of language as a foundation for a partnership that focuses on outcomes. Learn more in this latest episode of Outcomes. HIGHLIGHTSJILL: WHAT PARTNERSHIP MEANS FOR ME“Shared value at the heart, it's about everybody doing more and better together. Yeah, I love it, shared value and focusing on outcomes.”JILL: WORDS THROUGH THE LENS OF THE CUSTOMER MATTER“I think that language absolutely matters and words matter, and what I think about is the lens of the customer, your future customers; what would they want? What would make them feel good?”JILL: WHERE TO LEARN YOUR CUSTOMER’S LANGUAGE“Leadership and changing the way that they talk and kind of learning that language from their customers. I think that's where we first learn the language.” You can connect with Jill and his work through the links below:LinkedIn - https://www.linkedin.com/in/jillrowley/Stage 2 Capital - https://www.stage2.capital/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

You get the best opportunities with the right network. This goes the same with partnerships, if you have the right partners, you have the best opportunity to do business. This means that engaging with partners needs some planning, it has steps. Eran Rosenblum is back for round 2 with Barrett and in this episode, they talk about the steps to take before engaging with partners, where to start and where to go, using the consultative approach, and many more. Learn more by tuning in to this latest episode of Outcomes. HIGHLIGHTSERAN: CAPTURE YOUR PARTNER’S VOICE“You have to capture the voice of the partner, in order to make sure that you can, multiply that and engage with the right partners moving forward.”ERAN: CHOOSING THE RIGHT PARTNER“Turn the conversation into more of a consultative approach methodology, so instead of just bombarding them with ‘Yeah, we've changed the partner program elements, we have new offering feature and functionality, we have a new set of papers and decks that you can check’ just put in place a process and ask them what was done so far, that was good, bad, worse, what can be done differently on a regular basis moving forward.” You can connect with Eran and his work in the links below:LinkedIn - https://www.linkedin.com/in/eranr/PartnerNow website: https://www.partner-now.com/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

Barrett is back with another amazing episode and this time, with Eran Rosenblum, the founder of PartnerNow, which engages with growth-stage technology companies that are seeking acceleration and expansion via in-direct sales routes. Barrett and Eran will talk about amplifying the partnership function of the organization, in which they will be touching topics on looking into partnerships through a different set of lenses, how to find the right partner, and the opportunity of a business that is looking to partner. All these and more, in this latest episode of Outcomes. HIGHLIGHTSERAN: HIS DEFINITION OF PARTNERSHIPS“Once you look at the ecosystem, and you have to look at it from a different set of glasses, you find out that when you go about and build your partnership, it's all about ‘How do I extend my current team, profession, and ability beyond the borders of my company?’”ERAN: CHOOSING THE RIGHT PARTNER“Look through the eyes of those teams, the challenges that they have, the goals, their journey, whether it's the start, where they want to get to, and look into the partner, and which partner can use for that specific function in your journey moving forward.” You can connect with Eran and his work in the links below:LinkedIn - https://www.linkedin.com/in/eranr/PartnerNow website: https://www.partner-now.com/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

New Breed CEO Patrick Biddiscombe is back in this episode and together with Barrett they dive deeper into partnerships. Patrick discusses the economics of partnering with Salesforce, thinking about partnerships as a framework, his exposure to executives, and many more about partnership ecosystems. There’s so much more to unpack so stay tuned in this latest episode of Outcomes, where Partnerships and SaaS meet. HIGHLIGHTSPATRICK: HIS DEFINITION OF PARTNERSHIPS“I think it's really important at all levels of the organization that you're working with, from the partnership, to really understand the motivators of the people, and those aren't just financial motivators.” You can connect with Patrick and his work in the links below:LinkedIn - https://www.linkedin.com/in/pbiddiscombe/Website - https://www.newbreedrevenue.com/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

As Barrett is starting this new season with Outcomes, he welcomes his friend, Patrick Biddiscombe. He is the CEO of New Breed and comes in today to share what partnerships mean to him, his career leading up to New Breed, how he got into the partnership ecosystem model, and many more. Learn more about Patrick and his work in this latest episode of Outcomes. HIGHLIGHTSPATRICK: HIS DEFINITION OF PARTNERSHIPS“My definition of partnerships is it's a two-way street, and I've always taken that approach, whether that's from educational content together to actually understanding each other's businesses and how to bear in mind the relationship became commons and friends. It had to be a two-way street. I took a personal focus on his career path and things that he wanted to do not just hey, Barrett help you make your number this month. That was important, we need to do that. But that was the outcome of the partnership, not the definition of the partnership.” You can connect with Patrick and his work in the links below:LinkedIn - https://www.linkedin.com/in/pbiddiscombe/Website - https://www.newbreedrevenue.com/ If you love listening to Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes.” This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.  "Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5

Richard Israel is back to discuss the importance of having a scalable program when partnering with other businesses. He emphasized the need to ask what the company's commitment is to its partners and if the program can be replicated with 100, 500, and 1000 partners. This will help ensure that the business can grow exponentially, as this is a key goal of SaaS businesses. The scalability of the program is necessary for it to be successful, and for the partners to be committed. Find out more about Richard in this latest episode of Outcomes. HIGHLIGHTSRICHARD: PARTNER SUCCESS IS EVERYBODY’S SUCCESS“If you're going to be successful, especially in the agency world, you better have partner success drilled into everybody's DNA, because partner success is ultimately the metrics that are going to dictate whether or not you're successful.” You can connect with Richard and his work in the links below:LinkedIn (Richard) - https://www.linkedin.com/in/richardisrael/LinkedIn (NaviStone) - https://www.linkedin.com/company/navistone/Website - https://www.navistone.com/ If you’re listening to the Outcomes, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes”This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it."Outcomes" - where Partnerships & SaaS meet! Join Partnerships Leaders Here : https://refer.partnershipleaders.com/barrett5

THE FUTURE BELONGS TO OPERATORS WHO CARE ABOUT OUTCOMESSeason 1 of Partnerships In SaaS is coming to a close. It was a great season and Barrett King is here to give his audience and future guests a message of gratitude and appreciation. He also shares a glimpse of what to expect in the next season where he plans to do some changes for more powerful and helpful content. Tune in until the end to find out Barrett’s new partner in the next season of Partnerships In SaaS. HIGHLIGHTSBARRETT: MY MISSION STATEMENT“As far as the way that I think about the show growing and moving forward, I want to continue to help folks across the partnerships ecosystem, people that are in marketing and sales and see as people that are in leadership, people that are just getting into it. And I've had feedback from folks at all levels and all experiences that have said, you know, just in terms of their own context, obviously, in their own journey, that just hearing from those that have done this already and had that experience has been really invaluable in that sense. And that's, again, what I was striking out to do here from the beginning.” If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/ “The future belongs to operators who care about Outcomes”This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it."Outcomes" - where Partnerships & SaaS meet!Join Partnerships Leaders Here:https://refer.partnershipleaders.com/barrett5

In today’s episode, Barrett welcomes Richard Israel, the VP of Channels at NaviStone. They discuss how to deliver value to agencies and how to think about partnering with them. Richard has been working in this field for 15 years and has worked with over 5,000 marketing agencies, making him an expert with extensive experience. They discussed the various ways to deliver value to agencies, as well as how to partner with them in a mutually beneficial way. Find out more about Richard in this latest episode of Partnerships In SaaS. HIGHLIGHTSRICHARD: STAND OUT BY EARNING THEIR TRUST“There are all these companies that they're partnering with, how are you going to stand out? Well, to me, the fastest and quickest way to stand out is by earning their trust, because once they trust you, then they're gonna go to bat not just for themselves, but for you because they believe in you. They believe in the product or service that you're offering them.” You can connect with Richard and his work in the links below:LinkedIn - https://www.linkedin.com/in/richardisrael/LinkedIn (NaviStone) - https://www.linkedin.com/company/navistone/Website - https://www.navistone.com/ If you’re listening to the Partnerships In SaaS, please subscribe, share, and send us your feedback.LinkedIn - https://www.linkedin.com/in/barrettjking/LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/Website - https://www.hubspot.com/“The future belongs to operators who care about Outcomes”This show is about capturing the stories, the experiences and the tactical advice of those across partnerships who have done the work and have something to say about it."Outcomes" - where Partnerships & SaaS meet!Join Partnerships Leaders Here:https://refer.partnershipleaders.com/barrett5