How to Improve Revenue Attribution with LinkedIn Content

14.5.2023

Parade

0:00

18:30

Imagine you’re a CEO and:

→ 20% of your staff generates revenue

But then

You decide to launch an employee content strategy to:

1. Encourage employees to post on LinkedIn
2. with content that generates business

You hire a content strategist to launch a done-for-you program.

Staff are provided with content that:

→ Attracts companies you want to sign
→ Speaks to their talent needs
→ Offers your solution

Then you set individual staff KPI’s for:

→ Engagement growth
→ Lead generation

Within months, your revenue-attributed staff could:

→ Increase from 20% to 40% (doubled)
→ Increase from 20% to 60% (pretty rad)
→ Increase from 20% to 80% (untouchable)

Now, you have a 2023 narrative that reads:

“Converted 60%+ of staff into revenue generators.”

That’s serious decision making.

And it could mean serious $.

4 ways Parade helps you:

1) We write your executive content
2) We write your staff content
3) We write your newsletter
4) We rewrite your profiles

We're NOT adding more work to your plate.

Our system is turn-key so you can focus on your business.

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