Building The Sneaker Community On Substack

I need your help making a decision.I'm building the sneaker community on Substack. Not hype. Not product drops. Something real. But I think I got the pricing wrong.68 people are paying for my newsletter. But since January 1st? Zero new signups. Two cancellations. My free subscribers are growing (+18 in two weeks) but paid subscribers are shrinking.TheSneakerNewsletter.com

Chris Kaufman co-founded StockX and helped build it from the very beginning in a Detroit office to a global marketplace. But this conversation isn't all about that origin story... it's about what he learned watching companies choose short-term profits over long-term culture, and why he wrote a book about empathy at work.We talk about the early StockX days when disagreement was productive, not destructive. About why firing people every 18 months to hit quarterly targets actually costs more than just keeping your best people. About the difference between being a CEO and being a leader. And about why the most powerful thing you can say as a leader might be "I dropped the ball on this."Chris has seen both sides... the scrappy startup that valued every voice, and the scaled company where efficiency replaced humanity. He's worked with founders who get it and founders who don't. And his take on what actually makes teams work is refreshingly honest.If you've ever felt like workplace culture is just corporate speak for "free snacks and ping pong tables," this conversation will change your mind. If you've ever wondered why your company keeps restructuring instead of just... building something, you'll recognize the patterns Chris calls out.And if you've ever tried to lead people while also being a human being yourself, you'll appreciate how real this gets.Topics:Why StockX's early chaos was actually its competitive advantageThe true cost of constant layoffs (it's way more than severance)What happens when "efficiency" becomes the enemy of innovationWhy vulnerability isn't weakness in leadershipThe Kanye visit, the first trades, and what it felt like when things started workingChris's book is "Empathy at Work," and yes, it's actually good. Not corporate handbook good... actually useful good.This is the first episode of whatever I'm calling this show. Outside The Box, Pursuit of Something, The Nick Engvall Podcast, Unplanned Entrepreneur... still figuring it out. Let me know what you think it should be called.Links:Chris Kaufman: https://www.christopherkaufman.com/Empathy at Work (book): https://fave.co/3NL54K3Subscribe to The Sneaker Newsletter for Deep Dives on Sneaker Lore, Business Analysis, and Industry Insider Insight.Chapters00:00 Introduction to Chris Kaufman and StockX01:41 The Birth of StockX: From UpTo to Sneakers04:54 Understanding the Sneaker Market and Culture10:16 Challenges and Doubts in the Early Days13:58 The Impact of Timing on StockX's Success16:30 Personal Reflections on Sneakers and Self-Expression20:05 Building a Team and Culture at StockX24:17 The Power of Diverse Opinions and Collaboration29:37 Learning from Feedback and User Experience35:27 The Importance of Passion and Engagement38:35 Celebrating Team Achievements39:26 The Value of Open Conversations40:56 Nostalgia and Personal Connections in Sneakers42:09 The Evolution of Fashion in the...

Outside The Box is back. I'm talking with people who are in the pursuit of something... building brands, chasing dreams, navigating the gap between passion and paying bills. This episode explains why I'm bringing the show back, what's changed, and how it connects to going full-time as a creator in 2026. If you're pursuing a passion that matters to you, these conversations are for you.Subscribe to The Sneaker Newsletter for industry deep dives and vault stories from 20 years in the business: https://www.TheSneakerNewsletter.com

On this episode of the podcast, Nick Engvall speaks with Zellnor Myrie, a New York state senator from Brooklyn, about the intersection of sneakers and politics. Myrie shares his personal journey as a sneakerhead, detailing how his upbringing influenced his passion for sneakers and how he has integrated this love into his political career. The discussion highlights the cultural significance of sneakers, the establishment of Sneaker Day in the New York State Senate, and the broader implications of self-expression through fashion in politics. In this engaging conversation, Nick and Zellnor Myrie explore the intersection of sneaker culture and politics, discussing generational differences in fashion, the importance of self-expression, and the role of sneakers in fostering community connections. Zellnor shares his journey into politics, emphasizing the need for representation and encouraging the next generation to engage in civic duties. The discussion also touches on mental health, resilience in the face of challenges, and the personal significance of favorite sneakers.Connect and earn more about Zellnor Myrie: https://www.zellnor.nyc/?sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaDonate to Support the Show! https://venmo.com/u/sneakerhistoryEarly Access and Exclusive Videos On Patreon: https://patreon.com/sneakerhistorySubscribe on YouTube: https://youtube.com/sneakerhistoryChapters00:00 Introduction to Sneakers and Politics05:57 The Origin Story of a Sneakerhead12:58 Sneaker Day in the New York State Senate20:07 Generational Perspectives on Fashion and Culture29:46 The Intersection of Sneakers and Politics37:54 Navigating Challenges in Politics and Life43:04 Supporting Community and Political Aspirations—–––– Check out our other shows: —––––For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.comFor the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106—–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryDistributed By Captivate: https://bit.ly/3j2muPbGet in Touch: Robbie - [email protected] - [email protected] - [email protected] - [email protected] advertising inquiries: [email protected]: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

On this episode of the Sneaker History Podcast, host Mike interviews Brandon Brubaker, co-owner of Clearweather, who shares his journey from working with iconic brands like Vans and Converse to launching his own footwear brand. Brandon discusses his early love for sneakers, pivotal career moments, and the philosophy behind Clearweather's designs, emphasizing quality materials and a commitment to authenticity. The conversation also touches on current trends in the sneaker industry and the future of Clearweather, including upcoming product launches and collaborations.Save 15% at Clearweather with the code sneakerhistory15: https://fave.co/3TEF6rV(offer ends October 6, 2024 at 1159 PM PT)Watch This Episode: https://www.youtube.com/watch?v=ebzuoKCQSYcChapters00:00 Introduction to Brandon Brubaker and Clearweather02:33 Brandon's Journey into Sneaker Design10:12 The Impact of Early Designs and Career Milestones18:14 Transitioning from Vans to Creative Recreation26:40 Reviving Converse's Skateboarding Line30:48 The Birth of Clearweather39:24 The Philosophy Behind Clearweather's Designs45:12 Current Trends and Popular Models50:34 Quality Materials and Brand Responsibility56:01 Future Plans and New LaunchesJoin our Discord Community: https://discord.gg/xJFyWmWgzaEarly Access and Exclusive Videos On Patreon: https://patreon.com/sneakerhistorySubscribe on YouTube: https://youtube.com/sneakerhistory—–––– Check out our other shows: —––––For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.comFor the Creators --> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106—–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]Our podcast is proudly...Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryDistributed By Captivate: https://bit.ly/3j2muPbGet in Touch:Robbie - [email protected] - [email protected] - [email protected] - [email protected] advertising inquiries: [email protected]: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode, Nick Engvall interviews Aaron and Andy, two sneaker enthusiasts and educators. They discuss their love for sneakers, the positive aspects of sneaker culture, and the impact of social media on the sneaker community. Aaron and Andy share their experiences creating sneaker content and the joy they find in connecting with others who share their passion. They also talk about the influence of sneakers in education and how it can help build relationships with students. The conversation highlights the evolving trends in sneaker culture and the different perspectives of older and younger generations. The conversation explores the lack of innovation and connection in the sneaker industry, particularly with Nike. The hosts discuss the absence of iconic moments and the decline of collaborations that resonate with younger generations. They suggest that Nike has become too comfortable and reliant on past successes, while other brands are embracing storytelling and grassroots efforts. The hosts also highlight the importance of fostering creativity and intentionality in design education to inspire future generations of sneaker enthusiasts. In this final part of the conversation, Andy and Aaron discuss the importance of in-person experiences with sneakers and the value of creating immersive experiences for sneaker releases. They also talk about the affordability and comfort of certain sneaker models and the changing dynamics of the sneaker market. They share their recent sneaker pickups and discuss the significance of certain collaborations and colorways. The conversation ends with a reflection on the nostalgia and personal stories associated with sneakers.Donate to Support the Show: https://venmo.com/sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaEarly Access and Exclusive Videos On Patreon: https://patreon.com/sneakerhistorySubscribe on YouTube: https://youtube.com/sneakerhistory—–––– Check out our other shows: —––––For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.comFor the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106—–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryDistributed By Captivate: https://bit.ly/3j2muPbGet in Touch: Robbie - [email protected] - [email protected] - [email protected] - [email protected] advertising inquiries: [email protected]: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this conversation, Nick Engvall is joined by Brandon Edler and they discuss their experiences working in the content industry, particularly in the sneaker and media space. They reminisce about their time at Complex and the evolution of social media platforms. They also touch on the importance of storytelling and dynamic visuals in content strategies, as well as the challenges of measuring success in the digital age. The conversation in this part focuses on the success and impact of their work at Finish Line, the importance of authenticity in content creation, and the future of tangible media. In this final part of the conversation, Nick and Brandon discuss their favorite shows, the internet's impact on exploration, their experiences with sneakers, the changing landscape of content and social media, the concept of selling out, and the importance of in-person experiences and community.Brandon Edler: https://www.instagram.com/mrbrando3/Subscribe to our newsletter: http://outsidepods.substack.com/Please like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvallProudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepodsHosting By Captivate: https://www.captivate.fm/signup?ref=nickengvallFollow Nick Engvall:Twitter: https://threads.net/@nickengvallInstagram: https://instagram.com/nickengvall

In this conversation, Nick Engvall and Jacques Slade discuss the intersection of sneaker culture and golf. They explore the importance of consistency in brand campaigns, the need for change in the culture of golf, and the role of sneaker brands in driving that change. They also discuss the impact of collaborations in golf and the potential for creating a more inclusive golf community. The conversation highlights the importance of bringing street culture to golf and creating moments and social engagement in the sport. Finally, they discuss the future of golf and the role of Jacques Slade in the PGA Tour. In this conversation, Jacques Slade discusses the potential for golf to connect fans to moments and create a more inclusive and diverse culture. He shares his experiences working with the PGA Tour and how content creation can help shape the future of the sport. Jacques also highlights the importance of hip-hop artists in golf and suggests names like Jay-Z, Kendrick Lamar, and J. Cole who could bring a new energy to the game. He discusses his favorite golf sneakers and his dream foursome. Jacques also touches on Tiger Woods' move to TaylorMade and the potential for custom golf shoes to become a bigger part of the golf culture.Jacques Slade: https://www.instagram.com/kustoo/Subscribe to our newsletter: http://outsidepods.substack.com/Please like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvallProudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepodsHosting By Captivate: https://www.captivate.fm/signup?ref=nickengvallFollow Nick Engvall:Twitter: https://threads.net/@nickengvallInstagram: https://instagram.com/nickengvall

What does it take to turn your passion for sneakers into creative income? I talked to five creatives who each found their own unique niche in the sneaker space: Nightwing2303, Jacques Slade, Reina Koyano, Gary Lockwood, and Tamara Dhia.Connect with Panelists: Jacques Slade: https://www.instagram.com/kustoo/Freehand Profit: https://www.instagram.com/freehandprofit/Reina Koyano: https://www.instagram.com/_vivalareina/Tamara Dhia: https://www.instagram.com/tamaradhia/Nightwing2303: https://www.instagram.com/Nightwing2303/Please like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvallProudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepodsHosting By Captivate: https://www.captivate.fm/signup?ref=nickengvallFollow Outside The Box:Twitter: https://twitter.com/outsidepodsInstagram: https://instagram.com/outsidepodsSubscribe to our newsletter: http://outsidepods.substack.com/Follow Nick Engvall:Twitter: https://twitter.com/nickengvallInstagram: https://instagram.com/nickengvall

Jacques Slade has done it all...hosting events alongside A-list celebrities, helping Nike and Kobe Bryant launch new sneakers, covering golf for the PGA tour, working with NBC on the Olympics, unboxing the most insane sneaker packages the world has ever seen, and he's done all that and more while continuing to be one of the most respected and appreciated creators amongst his peers. After over a decade of creating videos, working both on camera and behind throughout his journey, I had to ask him if it was too late to get started as an aspiring YouTuber.WATCH THIS EPISODE ON YOUTUBEConnect with Tamara:IG: https://www.instagram.com/kustoo/Twitter: https://twitter.com/kustooPlease like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvallProudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepodsHosting By Captivate: https://www.captivate.fm/signup?ref=nickengvallFollow Outside The Box:Twitter: https://twitter.com/outsidepodsInstagram: https://instagram.com/outsidepodsSubscribe to our newsletter: http://outsidepods.substack.com/Follow Nick Engvall:Twitter: https://twitter.com/nickengvallInstagram: https://instagram.com/nickengvall