This is a short intro about what the podcast is about 


EMPATHY GAP

It or for empathy gap

If we want to create compelling brands, we have to make our customers the heroes of our brand narratives— not us, our products or companies. 


ON Hero Complex

Episode 1– ON Empathy

Forretning

Marketing

As makers and marketers, there’s an inherent tension between what we want and what customers need; between how we see ourselves and how others perceive us. To resolve that tension, we have to close the empathy gap. 

It or for empathy gap

EMPATHY GAP

Flere episoder fra "EMPATHY GAP"

It or for empathy gap

ON Hero Complex

Episode 1– ON Empathy