Breaking Free from the Feed: How Aggressive Algorithm Fine-Tuning Hooks Your Attention | On The Range Podcast with Rick Hogg & Mark Kelley
Join lifelong friends and hosts Rick Hogg of War HOGG Tactical and Mark Kelley of Kelley Defense on the On The Range Podcast as they examine the aggressive algorithm fine-tuning that powers today’s social media platforms. Drawing on more than 60 years of combined U.S. Army Special Operations, combat, and law enforcement experience, Rick and Mark break down how platforms study behavior, refine recommendations, and create powerful hooks that keep people scrolling, reacting, and returning—often at the expense of focus, training time, and real-world readiness.
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In this candid conversation, the hosts explore the psychology of the attention economy, notification-driven engagement, personalized feeds, and the subtle ways digital design can erode discipline. They share practical, no-nonsense strategies for reclaiming control of your attention, protecting your mindset, and applying the same intentional habits used in effective firearms and tactical training to your online life. Whether you’re a law enforcement professional, military service member, or responsibly armed citizen focused on continuous improvement, this episode delivers clear takeaways for staying sharp, accountable, and 1% better every day—both on the range and offline.
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