nScreenNoise – Handicapping vMVPD services

Some surprising trends in US TV viewing emerged in 2025. Here’s what happened to traditional pay TV, vMVPDs, SVOD, FAST, and over-the-air, and the outlook for them in 2026.

Walmart gave an update on Vizio one year after its purchase. It thinks things are going great, but it has failed to do basic integrations, and its future vision seems stale.

At the TV of Tomorrow Show this week, LG, Telly, The Trade Desk, Stingray, and Origin weighed in on connected TV’s challenges and opportunities. Listen to their live comments.

All top 6 SVOD services have raised prices this year, continuing a trend that began in 2023. However, here are four reasons to be happy about the price increases.

New data show we love streaming TV services so much that we cut other expenses to keep them. However, serious experience problems are worsening, threatening to derail some services.

Stories involving YouTube TV, Frndly TV, Fubo, and Hulu+Live show that vMVPDs are no longer the whipping boys of TV programmers. In some cases, the tables could even have turned!

Two surveys conflict on the US penetration of FAST services. Netflix distributes video podcasts, cutting out YouTube in the process. Roku finds a novel way to promote its originals.

TiVo was the little box that rewired how we thought about television. As it exits stage left, it’s worth accounting for what we gained from it and what we lose with its passing.

High margins and daily engagement make news a tempting option for Netflix, but it comes with significant risks. However, Netflix can reap the benefits of news without suffering the downsides.

vMVPD growth has stalled. Some providers are taking action by launching FASTs and slicing and dicing bundles, while others are taking no action at all. What does this mean for the market?