When Your Podcast Outgrows Your Schedule

Wondering why your podcast episode isn’t getting discovered? Learn how titles, show notes, and promotion attract the right listeners.Are Your Podcast Episodes Getting Lost After Publishing?Hitting publish doesn’t guarantee the right listeners will find your podcast. Or understand why your episode matters. Brett Johnson, My Podcast Guy, invites you to reframe how you package and share each release, so your work truly supports your audience and goals.What This Episode CoversWhy podcast discovery depends on clear titles, detailed show notes, and targeted promotion.How vague episode titles or brief descriptions lead to missed opportunities.Simple steps to make your podcast easier to find and more relevant for new and returning listeners.Subscribe to get my latest content in My Podcast Guy™ NewsletterListen for These Takeaways:Publishing is just the start; intentional packaging connects your episode to your ideal listener.Titles and show notes should clearly state the problem, audience, and takeaway of each episode.Effective promotion is about clarity, not volume. Focus on inviting the right audience, not just announcing a new release.Use each episode’s takeaway to shape your titles, summaries, and promotional posts.Sustainable routines, like updating show notes and promoting in existing channels, help you stay consistent without burnout.Recorded at 511 Studios - Columbus, OH (and you can too!)You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Discover proven strategies to regain podcast momentum, build focused episodes, and create a manageable publishing schedule for your show.Does podcasting feel like a sprint that never ends? That’s more common than you think. I talk about why shows get out of hand and what you can do to bring focus, and fun ,back into your process.What’s Going On:I focus on those classic podcaster headaches: runaway episode length, too much to edit, and a publishing schedule that’s impossible to keep up with. There are honest ways to check in with your own limits and tailor your podcast so it serves you, not the other way around.Subscribe to get my latest content in My Podcast Guy™ NewsletterYou’ll Take Away:Why epic, rambling episodes usually mean way more work (and stress)How a clear episode goal can keep both you and your listener happierThe big difference between recording time and the “invisible” work (editing, writing, promotion)Super simple tricks: batch record, prepare extra episodes, or shift to posting every other week. It’s all fair gameChanging your schedule is fine. Tell your audience, do what’s reasonable, and drop the guiltPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Learn how a clear podcast purpose and a specific listener unlock stronger connections and reduce burnout for hosts.Is your podcast feeling bland, scattered, or oddly disconnected? You might be falling into the “talk to everyone” trap.On this episode, I talk about a root cause behind podcast burnout and lack of engagement: trying to serve everyone, which results in unfocused and impersonal episodes.With grounded advice drawn from my years of working with podcasters, I talk about focusing on why you’re podcasting and who your content genuinely helps. You’ll learn how the difference a clear purpose and a focused listener can make in both your message and your on-mic energy.Subscribe to get my latest content in My Podcast Guy™ NewsletterKey TakeawaysA broad audience leads to bland content: Talking to everyone dilutes your message and weakens listener connection 00:35.Authenticity over imitation: Your real voice emerges naturally when you have a specific listener and purpose in mind 02:23.Practical audience reset: Imagine and serve one real person, not a vague demographic, for greater impact 02:50.Clarity in your ‘why’ fuels focus: Returning to your podcast’s reason for being guides which stories to tell and how to tell them 04:04.Clear voice builds trust: Listeners are drawn to sincerity and conviction, not over-polished or impersonal delivery 03:49.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Did you know that poor podcast audio can make you seem less trustworthy? Discover why improving your sound matters.Most new podcasters treat editing and audio quality as afterthoughts, believing listeners will focus on their message. But as I talk about in this episode, science says otherwise.Poor sound makes you seem less credible, intelligent, and even less likable. You'll learn why how you sound matters as much as what you say. And how aligning your production approach with your purpose can transform both your confidence and audience engagement.What you’ll learn:How research links poor podcast audio to reduced trust, credibility, and even perceived intelligenceWhy your show’s technical quality is a reflection of your attention to detail, and your respect for listenersStrategies for improving audio without expensive gear, starting with intentional choicesHow to recognize when your workflow is serving anxiety instead of your true podcast whySimple steps to make your podcast more listenable, without aiming for perfectionYou'll leave knowing:You don’t need perfect audio, but you do need thoughtful, distraction-free soundAligning your podcast production with your “why” creates a better, more sustainable show, for both host and audienceEvery technical decision is an opportunity to serve your listeners and strengthen your messageSubscribe to get my latest content in My Podcast Guy™ NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Most new podcasters skip the one step that actually keeps their show from spinning out.What matters is answering three straightforward questions before you record a single episode. Brett Johnson, My Podcast Guy™, breaks down how these questions create a focused, manageable, and authentic show that energizes both you and listener.Key Takeaways:Discover the real mistake beginner hosts make (it’s not tech issues or lackluster metrics)Learn the three foundational questions to define your podcast’s purpose, audience, and formatUncover why modeling your show after others often leads to confusion and burnoutFind out how a clear ‘why’ turns your planning burden into motivationGet actionable steps for recalibrating your podcast if you’re already feeling misalignedSubscribe to get my latest content in My Podcast Guy™ NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Discover why podcast production quality is a fundamental part of your strategy, not just an afterthought.Production quality can make or break your podcast. Not because of flashy gear or perfect editing, but because it signals your standards and builds trust.I explore why your podcast’s production value should align with your real goals, not some imagined industry standard. Learn from my hard-won insights about misalignment, the risks of over- or under-producing, and how clarity around your show’s why guides every production decision.Key TakeawaysAlign production quality with your podcast’s true purpose for sustained growth and trust (00:27).Misalignment, such as over-polished sound for a community-focused show or careless setups for a premium brand, leads to audience disconnect (01:17).Production needs differ: building community may value warmth over polish, while authority requires technical consistency (01:53).Avoid chasing trends. Focus on your core “why” to filter production decisions and avoid burnout (03:34).A clearly defined podcast why eliminates guesswork and directs effort where it truly matters (02:50).Recorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy™ NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBYou can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.https://creativecommons.org/licenses/by-nd/4.0/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Learn how to tell if your podcast should add video by listening to your “podcast why” and not just chasing the latest trend.Are You Ready to Add Video to Your Podcast, for the Right Reasons?If you’ve ever wondered whether bringing video into your podcast is the next right step, you’re not alone. Let's look into the real “why” behind adding video, by helping you move beyond trends and make confident, strategic decisions about your show’s future.Subscribe to get my latest content in My Podcast Guy™ NewsletterTakeaways:Identify the five questions that reveal if your show is ready for video: audience behavior, competitive context, content type, capacity, and readiness.Understand the difference between trend chasing and strategic clarity in podcasting.Get actionable advice on launching video intentionally—setting standards, choosing platforms, and aligning visual production with your brand.Hear why a strong foundation is essential before expanding to video, ensuring video is an enhancement—not a distraction.Learn the benefits of professional studios for podcasters who see video as a key brand touchpoint.5 Frequently Asked Questions when it's time to add video to your podcastHow do I know if it’s time to add video to my podcast? If your audience is already engaging with video in your niche, your competitors use video to build trust, and video serves your show’s goals, it may be time.What’s the main difference between adding video strategically and just following a trend? Following a trend is reactionary, while strategic clarity means your “why,” audience, and business point toward video as the logical next layer.What should I consider before launching a video podcast? Assess your capacity to maintain consistency, the visual standards you want to uphold, workflow adjustments, and how video uniquely supports your content.Can video hurt my podcast if I’m not ready? Yes—if video becomes a distraction or strains your workflow, it can undermine your show. Make sure your foundation is solid first.How can I ensure my video podcast reinforces my brand? Be intentional: set a quality standard, consider professional studio support, and make sure your video production is an expansion of your existing podcast purpose—never a patch for weak foundations.Subscribe to get my latest content in My Podcast Guy™ NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Should you add video to your podcast? Learn the smart reasons why keeping it audio-only could boost clarity and consistency.Feeling the pressure to add video to your podcast because “everyone else is doing it”? Learn why resisting the trend isn’t falling behind. It’s protecting what's working for you and your listeners.In this episode:Brett Johnson, My Podcast Guy, tackles the common urge podcasters feel to “add video now or miss out.”Learn how to evaluate whether video really fits your current workflow, audience needs, and business goals.Discover why complexity—often introduced by premature video—is a top reason podcasters burn out, not lack of passion.Find out the power of “audio first” and why it isn’t second best: it keeps your show consistent, strong, and relevant.Get practical questions to ask yourself before making the leap to video.Subscribe to get my latest content in My Podcast Guy™ NewsletterKey Takeaways:Adding video only makes sense when your audio is reliable, your listeners actually want video, and your resources can support it without sacrificing quality (01:07–02:46).Unnecessary complexity from adding video too soon can cause burnout and slow your momentum (01:44–02:14).Prioritize your show's core strengths, like onsistency, clarity, and energy, before chasing the latest content trends (03:08–03:29).Asking “why video, and why now?” is the most strategic way to keep your podcast aligned with your mission and your audience’s needs.5 Frequently Asked Questions about waiting to add video to your podcast1. Why shouldn’t I add video to my podcast right now? If your workflow and audience aren’t asking for video, adding it can create unnecessary complexity, strain your process, and risk burnout (01:07–01:53).2. Does audio-only podcasting limit my audience or business growth? No. Brett Johnson, My Podcast Guy, emphasizes that audio-first can be exactly right for most shows, prioritizing sustainability and listener habits over trends (03:00–03:08).3. What are the signs my podcast is ready for video? You have consistent audio publishing, your ideal audience wants video, and you have resources to support it without losing quality (02:24–02:53).4. Why do many podcasters experience burnout? Burnout often comes from unnecessary complexity, like adding video before your show or team is ready, not from a lack of passion (01:39–01:47).5. What’s the best way to decide on my podcast’s direction? Start with your "podcast why,” evaluate your current strengths, and seek strategic clarity before adding new elements like video (03:25–03:37).Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Learn how your podcast recording environment impacts show quality, workflow, and your brand’s message.Where you record affects your comfort, your ability to show up consistently, and even the energy you bring to every episode. It says something about your brand and sets the vibe for your relationship with your audience.Some podcasters assume a studio is automatically the right move. Others stick with a home setup long after their show has outgrown it. Here’s the real story: there is no universal answer. Both choices have strengths and downsides.So how do you decide? This episode will help you reframe this decision.Subscribe to get my latest content in My Podcast Guy™ NewsletterWhat You’ll Learn:Why your recording environment is a strategic, not just technical, decision 00:30Real strengths and limitations of home setups, including flexibility, convenience, and sustainability 01:13The advantages of professional studios for authority, polish, and visual branding 01:49Three essential questions to guide your decision-making process 02:26How a hybrid approach can maximize both convenience and quality for your podcast 02:515 Frequently Asked Questions about home vs. professional studio video recording1. What’s more important: recording at home or in a studio? Neither is automatically right. The best choice matches your show’s job, your brand, and what you can sustain 01:01.2. What are the benefits of recording a podcast at home? Home setups are flexible, convenient, and sustainable. With the right treatment and process, they can produce excellent results 01:23.3. When should I consider a professional studio? Studios offer superior sound, lighting, and visual consistency, ideal for authority-building, lead-gen, or video-driven podcasts 01:52.4. Can I use both home and studio settings for my podcast? Yes, a hybrid model lets you use home for routine episodes and studios for interviews, launches, or video-intensive content 02:51.5. What questions should guide my decision? Decide what quality your show needs, which setup you can sustain, and if certain situations offer a strategic advantage with a studio 02:26.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Thinking about adding video to your podcast? Learn the true benefits and challenges of video podcasting.Maybe you’re hearing everywhere that video is the next big thing. But jumping in without knowing your show’s true purpose can cost you time, money, and focus.In this episode, we’re taking a clear-eyed look at the actual pros and cons of bringing video into your podcast workflow. Once you understand your podcast’s core job, whether it’s about growth, building authority, community engagement, or generating leads, the question changes from “Should I be doing video because everyone else is?” to “Does adding video make sense for my specific show, given what I want to accomplish?”We’ll break down what video can genuinely add. From increased discoverability and shareability, to stronger personal branding and trust with your audience. But we’ll also get honest about what it demands in return: more technical setup, more decisions before and after you record, and sometimes more mental energy than you bargained for. Video isn’t just a simple add-on. It transforms everything about how you plan, record, and deliver your podcast.If you’re wrestling with whether video is right for your podcast, this episode will help you weigh the trade-offs and make a decision that keeps your show sustainable, strong, and true to your core message.Subscribe to get my latest content in My Podcast Guy™ NewsletterTakeaways:Understand what video podcasting can genuinely add: discoverability, shareability, and audience trust 01:38Recognize what video genuinely demands: more setup, technical work, strategy, and mental energy 02:09Video changes everything about your workflow and can distract from your core message and consistency 02:43Use your podcast’s job as the guide for every video decision—don’t feel pressured by trends 01:23Ask yourself: If you added video, what changes would you need to make to your setup, space, and workflow? 04:005 Frequently Asked Questions about adding video to podcastingWhat are the real benefits of video podcasting? Video podcasting can boost your show’s discoverability, create more shareable content, and build trust through on-camera presence and professionalism.What challenges does video podcasting add to my workflow? Video demands more setup, visual branding, technical choices, file handling, editing, and often increases the mental energy required to produce episodes.Will adding video affect my podcast’s consistency? Yes. If not managed carefully, the extra demands of video can drain energy and divert focus from your core message, strong conversations, and consistent delivery.How should I decide if my podcast should go video? First, clarify your podcast’s core purpose or job, your podcast why. Then, weigh whether the benefits of video outweigh the extra costs for your specific show.What practical step should I take before adding video to my podcast? Ask yourself what would change about your setup, space, time, and workflow if you added video. This clarity will guide your decision and keep your show sustainable.Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at [email protected] to set up a time to talk more about your new or established business podcast.Recorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInI research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 Brett Johnson | My Podcast GuyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy