The LinkedIn Content Growth Formula

LinkedIn doesn’t need to feel complicated, overwhelming, or take hours out of your day to produce meaningful results.In this episode, I’m breaking down my simple 3-step LinkedIn process designed to help you grow the right network, start more meaningful conversations, build your authority, and create more opportunities for your business.It starts with connecting with 15 ideal people per day. Instead of randomly growing your network, you want to intentionally connect with the people who align with your business, your audience, and your goals.Next, reach out to 5 people per day through LinkedIn DMs. This isn’t about pitching or selling. It’s about starting genuine conversations, building relationships, and creating opportunities to take those conversations to the next level.Finally, create 3 pieces of thought-leadership content each week. Your content should demonstrate your expertise, educate your audience, build trust, and keep you top of mind with the people you want to reach.Connect. Converse. Create.When you consistently focus on these three simple activities, LinkedIn becomes much easier to manage and much more intentional.Don't forget to download our LinkedIn Profile Optimizer here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

About Maria VorovichMaria Vorovich is the co-founder and Chief Strategy Officer of GoodQues, the “anti-research” research company she launched in 2019 to rid market research of its biggest blind spot: a lack of creativity. Under her leadership, GoodQues has doubled revenue year over year for three consecutive years, earned a spot on Inc. Magazine’s list of America’s fastest-growing companies (2023), and was named a top global market research firm by StartupPill (2020, 2021), all while partnering with Fortune 500 brands including P&G, PepsiCo, Adobe, and Pernod Ricard.Maria has redefined her own role from standard CSO to “Data Storyteller,” replacing the industry’s 100-page decks with insights that are vivid, action-oriented, and built to be shared across an entire organization. An early adopter of AI in market research, Maria has integrated machine superpowers into every stage of GoodQues' process. This includes methodology development and data analysis to the outputs themselves, which allow for creative and unexpected deliverables like podcasts and cinematic highlight reels, instead of the industry standard 100-page decks."She has become a sought-after voice on the future of AI in research, speaking at SXSW, lecturing at Columbia, and contributing editorially on where the industry goes next.Before GoodQues, she honed her craft at Grey and as Chief Strategy Officer at Air Paris, launching and repositioning brands such as CoverGirl, Marriott, Kiehl’s, and McCormick, work recognized by Effie, Cannes Lions, and Clio awards. A pioneer of human-centric research design (from in-survey meditation to moderator casting), she continues to push the field toward work that is both more dynamic and rigorous.About Holland MartiniHolland Martini is the co-founder and Chief Insights Officer of GoodQues, where she has built a career proving that data, applied creatively, can grow companies and move culture. A pioneer in fusing empathetic methodology with emerging technology, Holland was among the first in her field to put AI to practical use. Since 2020, she has architected GoodQues' breakthrough tool "smart qual," which blends human and machine analysis, and AI-driven consumer personas.Her early, hands-on work building these tools has made her a recognized thought leader on applied AI in insights. She has been the go-to insights consultant for brands including Pfizer, McCormick, and AARP, and has evolved her own role from Chief Data Analyst into the “Voice of the Consumer,” ensuring every output helps brands connect more meaningfully with the people they serve. Her work and perspective have been featured across Inc., Adweek, Business Insider, and SXSW.Outside the boardroom, Holland is a seven-time global marathon runner immersed in NYC’s international running community, and a part-time welder specializing in ceramic and wrought-iron design.Get in touch with them here: https://www.goodques.com/Don't forget to register for our upcoming LinkedIn Workshop from September 28th to October 2nd here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

One of the best ways to generate leads on LinkedIn is probably a feature you’re not using enough.Inside the “My Network” section, LinkedIn has a “Catch Up” feature that gives you daily opportunities to reconnect and nurture relationships within your network.You can congratulate someone on a new job, recognize a work anniversary, or wish them a happy birthday.But here’s the key: Just send the generic message LinkedIn suggests.These simple touchpoints allow you to stay top of mind, strengthen relationships, and reopen conversations with people you may not have spoken to in months or even years.And sometimes, one simple message can lead to a conversation, a call, and eventually a new client.Don't forget to register for our upcoming 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

John W. Munsell is the CEO of Bizzuka, author of "INGRAIN AI: Strategy Through Execution" and the creator of the AI Strategy Canvas® and Scalable Prompt Engineering™ frameworks. These frameworks help companies scale AI effectively and efficiently across all departments. Most companies lack a unified approach, resulting in a lack of ability to share knowledge or scale expertise. John’s proven frameworks solve this problem by providing every team member with a common foundational understanding of AI, from strategy development all the way through tactical execution. The result is a workplace where people actually want to use AI and spread their enthusiasm and expertise throughout the organization.Connect with John here: https://www.linkedin.com/in/jwmunsell/https://www.facebook.com/bizzukahttps://www.instagram.com/bizzuka_inc/https://www.bizzuka.comDon't forget to sign up for our limited-space LinkedIn 5-Day Workshop from Sept 28th to Oct 2nd here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

You can have the best LinkedIn strategy in the world, but if your profile isn't optimized, you're sending people to the wrong destination. Before you post more content, send more connection requests, or try to generate more leads, you need to start with the most important part of LinkedIn: Your profile. Think of your profile as your digital storefront. When someone lands there, they should immediately understand what you do, who you help, and why they should connect with you. Here are the four areas I recommend optimizing first:Your Background BannerClearly communicate what you do and who you do it for. Don't waste this valuable space with a generic image.Your HeadlineInclude specific keywords your ideal clients are searching for, along with a professional job title that establishes what you do.Your About SectionWrite it in the first person, include a clear mission statement, highlight 15 relevant business skills, and finish with a specific call to action.Your Featured SectionGive people ways to take the next step offline. I use mine to feature my business website, our scorecard assessment as a lead magnet, and my LinkedIn newsletter, which includes clickable links that bring readers into my ecosystem. Your LinkedIn profile shouldn't just tell people who you are. It should show the right people how you can help them and what they should do next.Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: ⁠https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

About Mark: They call me the Event Maestro. Here's why that matters to you.Your last event was a success. Yet, you left a fortune on the table. The feedback was great. The room was full. And still — the mission didn't accelerate the way it could have. Not because the event failed. Because no one showed you what the room was actually capable of. For one brief window, you had your investors, donors, board members, team and community leaders in a single space. Most leaders use that moment to share updates and deepen connections.The “Event Maestro” uses that moment to activate these stakeholders. Investors who came to observe - write a big check. Donors who increase their giving without being asked. Board members who become more cooperative. Sponsors who witnessed your culture and expanded their commitment on the spot. That's not a better agenda. That's a gathering engineered to turn your mission into a movement. For 30 years, I've been in the business of turning audiences into believers — and believers into buyers.I've strategized 900+ events over three decades. I help Impact CEOs activate stakeholder engagement through immersive experiences that don't just captivate rooms — they move people to act, lead and invest. As Co-Founder of BigImpactHQ, my wife Shannon and I have trained over 3,000 leaders to harness the power of speaking and live events. Our "Speak Your Path to Cash" System has generated more than $150M in revenue for our clients and landed them on stages most people only dream about — Tony Robbins, TED Talks, CNN, The View, Brendan Burchard, Mama Gena, and more. Before BigImpactHQ, I spent years as a Senior Branding Strategist for Clear Channel, writing 1,100+ radio ads and campaigns for Porsche, Harley-Davidson, AFLAC, and Marriott. That background wired me to think in messages that cut through noise and land with precision. I've shared stages with Jack Canfield, Robert Kiyosaki, Les Brown, and others — not just because I'm a good speaker, but because I understand the science of influence and the art of transformation. My work sits at the intersection of conscious leadership, transformational influence, and the inner game of business success. I help companies live from their higher purpose, build conscious cultures, and follow the principles of Conscious Capitalism — because mission-driven businesses outperform, period.Connect with him here: www.MAGspeaks.comDon't forget to register for our limited-space 5-day LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

LinkedIn engagement is changing, and simply getting more likes and comments isn’t the goal anymore.Some of LinkedIn’s latest updates are putting more emphasis on quality, credibility, and meaningful interaction.Comment impressions now show how much visibility your comments are creating.Generic comments like “Great post!” and “Couldn’t agree more!” aren’t enough.And when someone discovers you through a comment, your profile needs to prove your expertise through your content, recommendations, Featured section, newsletter, and results.The lesson?Don’t engage just to be seen.Engage to create conversations with the right people.Because visibility gets attention.Conversations create opportunities.Don't forget to register for our LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Angela Mulrooney is known as The Arsonist.She is a former dentist turned serial entrepreneur who helps highly accomplished professionals burn down identities, systems, and business models that no longer serve them, and rebuild something they actually own.She has built five companies across industries including dentistry, movement and performance, media, personal branding, and AI.Each company emerged from evolution and was designed around a deep understanding of human behavior, untapped potential, and strategic simplicity.Today, Angela helps seasoned professionals turn their life’s work into intellectual property, influence, and scalable assets.Personal branding is the core engine, not for self-promotion, but for credibility, visibility, and long-term leverage in an AI-disrupted world.Through her work, clients stop renting their expertise and start owning it.They build lean, profitable companies that reflect who they are, protect their value, and create impact on their own terms.Connect with Dr. Angela here:https://www.linkedin.com/in/angelamulrooney/If you're accomplished, underleveraged, and ready to stop building on someone else's platform, start with The Relevance Quiz to find out where your genius is sitting untapped: https://quiz.unleashinginfluence.com/trqDon't forget to sign up for our 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Posting more content on LinkedIn doesn’t automatically lead to more business.The real question is, does your content have a purpose?In this week’s podcast episode, I’m breaking down The LinkedIn Content Growth Formula and three principles that can completely change how you approach your content:Every post needs a job: Grow, Trust, or Sell.Specific content beats generic content.And relevance matters more than follower count.You don’t need the biggest audience on LinkedIn. You need the right people paying attention.Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Jim Padilla is the founder and CEO of Gain The Edge - a done-for-you provider of industry-leading sales systems and unicorn sales professionals, which he co-heads with his wife and entrepreneurial partner-in-crime, Cyndi Padilla. Through their unique blend of laser-targeted selling systems, inspirational team-building expertise, and 60+ years of combined sales experience, Jim and his wife have generated over 1/4bn in sales for a long line of high-level, visionary entrepreneurs. Jim’s mission is to help purpose-driven thought leaders untangle themselves from the day-to-day minutiae of seeking leads and sales for their business so they’re free to amplify their impact.When Jim’s not making dollars rain down from the sky, you’ll regularly find him at the driving range - hitting a bucket of balls. Jim credits his time on the driving range as the main source of his best ideas.That…and spending time with his 3 grandsons…and exploring his new home state of Tennessee alongside his wife, Cyndi. 💯 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:💯👔Create a business that is designed to generate revenue at scale?👔Count on predictable revenue month after month👔Get out of being the only one who can generate sales.👔Create compelling offers that clients are happy to pay for𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!💻 https://connectwithjim.com/📱 Call Jenny, my AI voice assistant, to speak with me ‪(737) 215-4182Interested in leveraging LinkedIn to grow your business? Sign up for our Amateur to Expert LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop