Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)
Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!
What You’ll Hear In This Episode:
- The importance of understanding your market and tailoring offers to meets its needs
- A real-life example of starting with what the market wants and then creating programs and offers accordingly.
- How to use Amazon book reviews to improve your ads and copywriting skills
- Luke’s strategy of analyzing successful competitors and understanding their advertising strategy
- A discussion of “The Dream Offer” framework for effective coaching offers that sell!
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