Henrik Kubel, co-founder of London-based type foundry A2-TYPE.

This week Claire is joined by Greg Quinton, the co-chief creative officer of Design Bridge & Partners. Greg’s team has won over 2,000 awards at the highest level in design, over 380 D&AD pencils, including two black and over 20 yellow pencils. They’ve won 30 Cannes Lions, including the Grand Prix and Greg was jury president there this year. He served two terms as D&AD trustee and chair of education and is a coach at Imperial College London. He’s the co-author of the updated A Smile in the Mind, a graphic design university course favourite and has worked on brands such as HSBC, London Symphony Orchestra, The National Gallery and Aston Martin. In this episode, Greg talks to host Claire about:+ His luck in having creativity as part of the DNA of his family and being a right-brained person + On the importance of finding your passion and not chasing the money + How he doesn’t believe in perfection and that we’re all a work in progressLINKS:Red SetterDbaDesign Bridge & Partners

Kicking off the 10th series of My Life in Design is typeface designer Henrik Kubel, co-founder of London-based type foundry A2-TYPE.Henrik’s work spans cultural, editorial and brand identities, with major projects including bespoke typefaces for Louisiana Museum of Modern Art in Denmark and Rail Alphabet 2, created with pioneering designer Margaret Calvert for Great British Railways. He has also designed type for organisations including The New York Times Magazine and The King’s Trust, with his work recognised by D&AD, the Type Directors Club and ISTD.In this episode, Claire talks to Henrik about:+ His discovery of type design and why custom type is so vital to branding+ Knock-backs, education and the importance of self-belief+ How he’s embracing AI right now - and what he thinks the future holds for type designLINKS:Red SetterDbaA2-TYPE

In this bonus episode, recorded live at the Cannes International Festival of Creativity, Claire met up with Roger Sho Gehrmann, the VP of Partnerships at MassiveMusic. One of the pioneers of audio branding, MassiveMusic shapes brands through music, sound, and voice, including names like TikTok, L’Oreal, Colgate and Philips. Roger has become known as 'the sonic branding guy’ and here he shares his trailblazing audio brand journey.Roger shares his career from a ‘jingle’ obsessed childhood in Australia, to art school and to forging his own creative path with skate videos leading to his first major career opportunity.He discusses the concept of sonic branding and the importance of sound in communicating brand values and emotionsHe also shares his advice to young creatives entering the design and branding industry 

In a bonus episode, recorded live at the Northern Design Festival, Claire met up with Emma Barratt, global ECD at Wolff Olins. One of the industry’s most trusted leaders in branding, she speaks regularly on global stages and heads up juries at places like D&AD, The One Show and the LIA Awards. She leads large-scale brand transformations for some of the world’s most influential companies, including Uber, Decathlon, Hyundai, Google and Blank Street. In this episode, Emma shares her journey into design and talks about being a proud Northerner and proud dyslexic - and her interest in the evolution of branding. She shares her experiences of working for global brands and studios, and the transformational impact of design on business. She also provides insights into the culture at Wolff Olins, and perspectives on the current state of the industry With thanks to the Northern Design Festival for hosting this episode. LINKS:Red SetterDbaWolff Olins

In the last episode of series 9, Claire met up with Laurence Bendjenad, Creative Director of the brand design agency Lonsdale in Paris.Laurence talks through her journey from dropping out of her law degree to finding her passion in design. She talks about working for some of the best CPG brand agencies and the opportunities to travel and live in San Francisco and NYC. LINKS:Red SetterDbaLonsdale

This week Claire meets up with legendary designer Michael Johnson, founder of brand design consultancy Johnson Banks. He’s known for defining and designing brands that make a difference, such as UCL, Shelter, Jodrell Bank, University of Cambridge, RIBA and the UN Climate Change Conference - COP26. Michael speaks design conferences around the world, teaches at leading institutions including Ravensbourne, Kingston University, Glasgow School of Art, ArtCenter Pasadena, NYC’s School of Visual Arts, and the University of Cambridge. He is an award-winning author of multiple books including the ground-breaking Branding: In Five and a Half Steps. He has dozens of designs within the V&A’s permanent collection, he’s been the recipient of D&AD’s President’s Award and the winner of seven yellows and a black pencil. In this episode, recorded live at Johnson Banks studio, Michael shares his career journey, complete with early challenges and rejections, to writing to Wally Olins (co-founder of Wolf Ollins) and a new door opening… He talks about the evolution of his studio with it’s focus on working with brands that make a difference and the importance of aligning client work with personal and company values.He also discusses the current focus on trends over longevity in brand design and how young designers need to focus on ideas.LINKS:Red SetterDbaJohnson Banks

This week on the podcast, Claire sits down with Jessie McGuire — Managing Partner of the independent design & creative studio Thought Matter. This year’s winner of the Cooper Hewitt National Design Award for Communication Design. With a career spanning some of the most respected studios in the industry, Jessie has built a reputation for shaping work that is not only beautifully crafted, but effective — helping brands connect more meaningfully with their audiences.In this episode, Jessie shares her journey into design and how her career has evolved over time, reflecting on the realities of building a creative career that doesn’t always follow a straight path.She also talks about the tension between creativity and commerciality — why great design can’t just look good, it has to work — and what success really means for studios today.Along the way, we explore leadership in creative environments, the importance of knowing when to push and when to listen, and why the value of design is often only recognised in hindsight.LINKS:Red SetterDbaThought MatterCooper Hewitt National Design Awards

This week Claire met up with Sarah Williams - President of AIGA NY, where she champions the future of design for all, and co-CEO of branding agency Beardwood&Co. An award-winning creative leader, she has been recognised by the DBA Effectiveness Awards, The Clio Awards, and PAC Global, and has worked with brands including Hyatt Hotels, Yankee Candle, Pottery Barn, Corona, and Bath & Body Works, as well as speaking at conferences such as How Design Live.In this episode, Sarah shares her journey into design - from growing up in a small town and discovering a love of music and album art and her move to New York.She shares her early steps into design, her first job at Landor and her 20 year experience growing Beardwood&Co. alongside Julia Beardwood and Ryan Lynch.She also discusses her role as president of AIGA NY and its role in fostering community and mentorship in the design industry.LINKS:Red SetterDbaAIGA NYBEARDWOOD&CO

This week on the podcast Claire, sits down with Kiser Barnes, chief creative officer and partner at Red Antler. The episode was recorded in front of a live audience at Red Antler’s new Manhattan studio. From startups to Fortune 100 brands, Kiser has helped shape some of the world’s most recognisable companies, including Google, LVMH, Crocs, Delta Airlines, Calvin Klein and McKinsey. A Cannes Lions Grand Prix winner and Ad Age Innovator 50 (2025), he’s also spoken globally and serves on the board of AIGA.In this episode, Kiser shares his journey into design - from photography to the creative influence of New York.He shares his take on AI’s impact (and opportunity) in the creative world, with the hire of Red Antler’s new AI creative lead He also discusses the role of mentorship and why creative experimentation matters more than ever.Links:Red AntlerRed SetterDba

On the podcast this week Claire met up with Mitch Monson, executive director of creative and partnerships at Sibling Rivalry. An award-winning creative leader, his work has been recognised by organisations including the Clio Awards, Art Directors Club and the Broadcast Design Association, and he has received three Emmy Awards.Mitch has led brand and broadcast campaigns for global clients including Marvel Studios, NBC Sports and NBC Olympics, Netflix, HBO, Amazon Studios, Warner Brothers, BBC and The Walt Disney Company. He is also a regular speaker and juror for leading industry organisations such as AIGA and The One Club for Creativity, and earlier in his career designed the iconic Love Symbol for Prince.Mitch reflects on his journey from aspiring to join the military to forging a creative career in design and production, and co-founding his own production company. He talks about his collaboration with the musician Prince, including the design of the Love Symbol, and his work for the Marvel Universe. He also discusses the impact of mentorship and community in shaping a creative career - including involvement in initiatives like Move Together and Assembly.Links:Sibling RivalryRed SetterDba