My Daily Business Podcast podcast

Competitive Analysis: How often are you checking yours?

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In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!

You'll Learn How To:

  • Introduction to the competitive matrix and its importance
  • Difference between positioning and competition
  • Attributes that influence customer loyalty in a bakery example
  • Step-by-step guide to creating and using a competitive matrix
  • Assigning weight to different attributes and calculating scores
  • Application of the competitive matrix
  • Importance of understanding competitors
  • Leveraging competitive analysis

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