Are you avoiding emotion in your small business marketing?

In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!You'll Learn How To:The power of serendipity in businessImportance of adopting marketing strategies over timeThe impact of platformsThe concept of omnichannel marketingLearning from past marketing failures and successesLeveraging opportunities like partnershipsThe long-term nature of marketing impactLeveraging personal connectionsUtilizing radio and TV exposure for brand visibilityTips for utilizing TikTok effectivelyThe importance of authenticityLeveraging tools like CRM platformsEmbracing imperfectionThe importance of social media presence Building a successful partnershipCreating a stress-free wedding experienceOvercoming challenges and adapting to unexpected situationsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in!You'll Learn How To:Exploring the notion of a "cap number"Various perspectives on defining personal cap numbersAligning financial goalsConsidering financial fulfilment in businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in! You'll Learn How To:Tap into the emotional needs of your audienceUnderstanding the emotional drivers in purchasing behaviourUtilizing customer testimonialsAssessing marketing strategies to balance emotional and rational driversPersonal purchasing and emotional responsesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!You'll Learn How To:The Importance of Kindness in BusinessNegative Trends in Online SpacesExploring Rage Baiting in MarketingEthical Considerations in Social Media EngagementBuilding Brand Loyalty Through Positive ConnectionsLong-Term Impact of Marketing TacticsPersonal Reflections on Values and Marketing StrategiesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in!You'll Learn How To:Doing everything in the early stages of entrepreneurshipConducting thorough research and asking questionsUtilizing Google and various tech platformsFinding inspiration from podcasts and booksImplementing sustainability measuresStaying true to the business missionOvercoming challenges while transitioning to new countriesLearning and evolving through cultural differences and life experiencesNavigating family perceptionsUnderstanding diverse buyer behavioursEngaging with customers through social media platformsFuture Plans for Left HandesignGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in!You'll Learn How To:Reflecting on personal milestones and markers in lifeRecognizing the value of diverse experiences in shaping one's business journeyUsing exercises like "connecting the dots" to gain clarity and confidence in business endeavoursEncouragement to embrace non-linear career paths and unique storiesSharing personal anecdotes and experiences to inspire othersPractical tips for implementing the "connecting the dots" exerciseGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in!You'll Learn How To:How to shift focus from worry to value creationIdentifying and questioning the root causes of fear around visibility in business.Manageable steps towards overcoming the fear of being seenRecognizing and exercising control over the narrativeShifting focus towards the value you offer to your audience and potential customersEmbracing the realization that you have the resilience to navigate through challengesPractical insights and encouragement for listeners to step out of their comfort zonesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience effectively. Tune in!You'll Learn How To:Creating behind-the-scenes or day-in-the-life contentHighlighting business milestones and markersAddressing key frustrations experienced by clientsLeveraging social proof through testimonials and reviewsDemonstrating values alignment to engage with your audienceGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!You'll Learn How To:Evolution of Sage and Clare from early days to nowExperience of hiring and building a teamFamily dynamics within the business, including Phoebe's sister and husband being part of the teamAdvice for those intimidated by the tech side of e-commerceDeveloping and implementing a loyalty program for the businessChallenges and successes in outsourcing technical workChallenges in understanding the scope of building a loyalty programDeveloping brand identityFinancial considerations and sustainability in loyalty programsStrategies for converting existing customers into loyalty program membersMarket analysis and benchmarking against competitorsNavigating economic uncertainties and fears of business failureAdaptation to changing market dynamics and consumer behaviourImportance of brand loyalty and customer serviceStrategies for managing and nurturing relationships with stockistsSuccess factors and challenges in maintaining a consistent social media presenceEvolution of involvement in social media managementImportance of mentorship, learning from mistakes, and continuous improvementGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in!You'll Learn How To:Importance of creating diverse content for product-based businessesUtilizing simple techniques for showcasing product usage through visualsDemonstrating the process of creating productsEngaging audiences with interactive contentLeveraging customer testimonials to build social proof and trustProviding behind-the-scenes glimpses Exploring seasonal uses for products to maintain relevance throughout the yearGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist