622: The real cost of undercharging

Most business owners aren't making bad decisions. They're making decisions that look like success. In this quick tip episode, Fiona explores the subtle ways social media can influence everything from hiring and photography to sales, studio spaces and spending. If you've ever wondered whether you're building a business or simply building content, this episode is for you. You'll learn:  How to tell if a decision is genuinely good for your business or just good for Instagram Why social media visibility and business profitability are not the same thing The simple question to ask before investing in a new space, rebrand, photoshoot or promotion Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there. From pricing psychology to resentment, visibility and positioning, this episode is a powerful reminder that pricing is not just about money. It’s about how you value your work and how others value it too. You'll learn:  The hidden costs of undercharging beyond just lost revenue Why low pricing can attract the wrong clients and create resentment How to position your business intentionally instead of pricing from fear or self-doubt Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this quick tip episode, Fiona shares why your AI prompts, conversations and business context are valuable assets, and why you should not leave them trapped inside one platform. She explains how to export your AI data, store it safely and reduce your dependence on any single tool. Your AI Prompts Are Business Assets. Here’s How to Protect Them You’ll learn: How to export your AI data from tools like ChatGPT and Claude Why your best prompts are part of your business IP How to protect yourself from pricing changes, platform shifts and starting from scratch Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

  Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

What does “good design” actually mean beyond aesthetics? In this thoughtful and wide-ranging conversation, Fiona chats with strategic designer and founder of Relative Systems, Dhiren Das, about circularity, sustainable systems, urban design, AI, and why the future of business requires deeper thinking around people, place, and impact. You’ll learn: What strategic design thinking actually means in practice Why circularity and sustainability are becoming business essentials How AI may reshape design, creativity, and human knowledge Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]    Connect with Dhiren Das and Relative Systems: Instagram: @relativeprojects LinkedIn: Dhiren Das Website: relative.systems Email: [email protected] Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You’ll learn: Why doing something that feels “impossible” can unlock momentum in your business How to identify the one thing you’re holding yourself back from A simple mindset shift to move from “I can’t” to actually trying Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You’ll learn: The difference between a “slow burn” crisis and an overnight crisis What to do if your business gets criticised online How to communicate price increases without damaging trust Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with The Sally Branson Consulting Group: Instagram: @thesbcgroup LinkedIn: Sally Branson Website: sallybransonconsulting.com Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You’ll learn: The real difference between envy and jealousy (and why it matters) How to use envy as a signal for what you actually want A simple way to turn comparison into action instead of self-doubt Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You’ll learn: Why resourcefulness matters more than having everything figured out How to grow a team and step out of doing everything yourself What building a business really looks like behind the scenes Need help with your own business strategy or visibility or personal brand ? Get in touch: [email protected]  Connect with The Cupcake Queens: Instagram: @thecupcakequeens Monique's Instagram: @moniquemilenkovic Website: The Cupcake Queens Monique's Book: Celebration & Inspiration Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You’ll learn: Why feeling triggered by someone you admire can point to your core values How to use your values as a filter for decisions and direction The powerful question to ask yourself beyond your business or title Need help with your own business strategy or visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.